1. Case Study Files
Section B

2. Films

3. The Kings Speech
• Production Company: See Saw Films
• Distributor: Momentum
• Budget: £8m
• Revenue: £42.4m (UK) $430,821,166 (WW)
Funding
• Received 1million from UKFC
• Aegis film fund also financed part of the production
• SeeSaw films helped put together the finance for the film and secure distribution deals
Marketing:
• Promotional materials: posters,
• Strategy: Feel good period film targeted at an older audience – smart move?
• Cast & Crew: Features an all star cast with international appeal
e.g. Helena Bonham Carter, Colin Firth
Distribution:
• DVD
• Distributed digitally so it was cheaper
Exhibition:
• The average age of the audience was 57.7.
• Was put out on 1,543 cinema screens

4. Searching For Sugarman
Fact File:
• Production Company: Red Box Films, Passion Pictures
• Distributor: Studio Canal
• Revenue: £51.9m (UK)
Marketing:
• Budget:
• Promotional materials: Posters, Soundtrack
• Cast: Starring Sixto Rodriguez, Directed by Malik Bendjelloul
Distribution:
• DVD
Exhibition:
• Shown in ‘art’ cinemas
Synergy:
• An Album available through itunes.

5. The Hobbit
• Production Company: Metro-Goldwyn-Mayer (MGM), New Line Cinema
• Distributor: Warner Brothers
• Budget: $200million
• Revenue: $922million Opening Day - $37.1million
• Marketing:
• Promotional materials: Website, Theatrical trailer, Posters, extensive cross media promotions
e.g. Youtube journals, magazine features, twitter feeds etc
• Cast: Ian McKellan, Martin Freeman, Cate Blanchett, Elijah Wood, Directed by Peter Jackson
• Distribution:
• Released in cinemas in 7 formats: HFR 3D, IMAX 3D, IMAX, 3D, and 2D
• Released in over 2000 cinemas
• Exhibition:
• Technology: 48 FPS, Dolby Atmos, Imax 3D
• Synergy:
• Itunes got to release the film a few days earlier
• http://www.theonering.net/torwp/2012/11/21/64780-complete-listing-of-theaters-showing-hobbit-
hfr-3d-imax-3d-imax-dolby-atmos/

6. The Avengers
• Production Company:
• Distributor: Walt Disney
• Revenue: £51.9m (UK)
Marketing:
• Budget: $100 million
• Promotional materials: Interactive website, posters, comic book
• Cast & Crew: Features characters from other successful comic book films e.g. Iron Man, X Men
Distribution:
• DVD, Blueray, Blueray 3D, Digital copy
• In the 14 weeks since its home video release, the film has grossed $202.4 million in sales
Exhibition:
• Shown on 1,700 cinema screens
Synergy:
• Toy sales: Figurines sold in the Disney Store
• MP3 album: available via iTunes
• Digital app: Avengers Second Screen Experience (a free app that allows you to access
interactive content relating to the film)
• TV animation: The Avengers Assemble shown on the Disney Channel
• http://sparksheet.com/marvels-the-avengers-hulk-smashes-the-box-office/

7. Companies –
Independent

8. See-Saw Films
• Has a first look deal with Momentum Pictures
• Se Saw Also works closely with sister company Transmission films, an
Australian Distributor.
• Buckland co-finance their films.
Film Successes -
Shame –
• Budget: $6,500,000 Gross:$10,781,688
Oranges and Sunshine –
• Budget: $4,500,000 Gross: $5,000,000
The Kings Speech

9. Warp Films
• Warp Films is a British independent film production company.
• Warp Films was established by Warp Records founding partners Rob Mitchell and
Steve Beckett.
• It was initially created with a remit to produce a number of short films.
Film Successes -
Kill List (2012) –
• Budget: $800,000 Gross: $169,063
Submarine (2010) –
• Budget: $1,90000 Gross: $4,581,000
This is England (2006) –
• Budget: $1,5million Gross: £5,058,600

10. Companies –
Conglomerate

11. Working Title
• A British Film Company based in London.
• Owned by Universal and founded by Tim Bevan and Sarah Radclyffe and this is
therefore where they get their funding from.
Film Successes –
Four Weddings and a funeral (1994) –
• Budget: $4,500,000 Gross:$244,000,000
(highest grossing British Film in cinema history)
Pride and Prejudice (2005) –
• Budget: $28,000,000 Gross: $121,000,000
Les Miserable (2012) –
• Budget: $61,000,000 Gross: $27,281,735 (opening weekend)
Love Actually (2003) –
• Budget: $30,000,000 Gross: $59,000,000

12. Paramount Pictures
• Distributes through Paramount Pictures and Paramount Vantage,
Exhibition through Paramount Home Entertainment, Insurge Pictures,
Paramount Famoud Productions,
• Operates in over 70 Countries such as USA, Australia, Brazil, Ireland,
Mexico, New Zeland and the UK
Film Successes –
Rise of The Guardians –
Budget: 145,000,000 Gross: $306,590,972
Top Gun –
Budget: $15,000,000 Gross: $356,800,601
Paranormal Activity –
Budget: $15,000 Gross: $193,876,403

13. Cinemas
Multiplex

14. Cineworld
• Founded in 1995
• 78 screens in the UK
Luton –
• 11 screens
• Disabled Access
• Digital Screens
• Car Parking
Type Of Films Shown –
• Mainstream Blockbusters
E.g. Olympus has Fallen,
Spring Breakers
Mainly 12A films, apart from
kids section.

15. Cinemas
Independent

16. The Rex
In Berkhamsted
• 1 Screen
• A Bar
• Box seats/ Regular Seats
Types of Films Shown –
Art Films
E.g. Les Miserable, The Paperboy
Audience –
Older Audience, 40 to 80 years of age

17. issues raised by
media ownership
cross media
convergence and
synergy in
production,
distribution and
marketing
Impact of new
technologies on
production,
distribution,
exchange
The significance
of proliferation in
hardware and
content for
institutions and
audiences
The importance of
technological
convergence for
institutions and
audiences
The issues raised
in the targeting of
national and local
audiences by
international
Paramount
Pictures
See Saw
Films
The Kings
Speech
The
Avengers
Searching
For
Sugarman
The Hobbit
Star Wars

18. Past Paper
Questions

19. • "Discuss the issues raised in the targeting of national and local
audiences (specifically, British) by international and global
institutions".
• Explore the exhibition issues faced by a media industry you
have studied.
• Explore some of the ways in which new technologies have
had an impact on a media industry you have studied.
• Discuss the ways in which media product(s) are produced and
distributed to audiences, within a media area, which you have
studied.
• How important is technological convergence for institutions
and audiences within a media area which you have studied?

20. • “Global institutions dominate media production. These
institutions sell their products and services to national
audiences.” To what extent do you agree with this statement?
• What significance does the continuing development of digital
media technology have for institutions and audiences?
• Discuss the issues raised by media ownership in the
production and exchange of media texts in your chosen media
area
• Successful media products depend as much upon marketing
and distribution towards a specific audience as they do upon
good production practices. To what extent do you agree with
this statement, within the media area you have studied?
• To what extent does digital distribution affect the marketing
and consumption of media products in the media area you
have studied?