7. 92%
US Internet traffic comes from PC/MAC:
78% US Internet traffic from Windows PC
13% US Internet traffic comes from Mac
source: comScore Device Essentials December 2011
18. @comScore @PhilipGrote 18 #SMTravel12
Online minutes
f
1 out of 7 are spent on Facebook
Social Networking Minutes
f f f
3 out of 4 are spent on Facebook
f
source: comScore Media Metrix (Total3Minutes US) January 2012
source: comScore MobiLens, months ending July 2011
19. @comScore @PhilipGrote 19 #SMTravel12
Publisher Share of Display Ad Impressions
51%
other
f 28%
Facebook
12%
Yahoo!
4%
4% Microsoft
3%
Google
AOL
source: comScore MobiLens, 3 months ending July 2011
source: comScore Ad Metrix, U.S., Q3
20. @comScore @PhilipGrote 20 #SMTravel12
Photocredit: Christian Bale in American Psycho
22. @comScore @PhilipGrote 22 #SMTravel12
Unique Visitors
12 million
January 2012
Unique Visitors
1/ million
2
May 2011
source: comScore Media Metrix, January 2011
23. @comScore @PhilipGrote 23 #SMTravel12
68%
L Over Index by 78%
32%
compared to internet average
source: comScore Media Metrix, January 2011
24. 68%
12-17 11%
32%
18-24 14%
25-34 104% over index 19%
35-44 21%
45-54 19%
55-64 10%
65+ 6%
source: comScore Media Metrix, January 2011
25. 68%
32%
Under $25K 16%
25,000 - 39,999 14%
40,000 - 59,999 24%
60,000 - 74,999 11%
75,000 - 99,999 25% over index 14%
100,000 or more 34% over index 21%
source: comScore Media Metrix, January 2011