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@comScore   @PhilipGrote 1 #SMTravel12




                         source: comScore 2012
@comScore                                            @PhilipGrote 2 #SMTravel12

U.S. Mobile Phone Install Base




                                 source: comScore MobiLens, 3 Month Average ending December 2011
Reaching Customers in a Social Media/ Multi-Device World at #SMTravel12
@comScore                       @PhilipGrote 4 #SMTravel12




            source: comScore MobiLens, 3 Month Average ending December 2011
                         source: comScore MobiLens, 3 months ending July
@comScore                                           @PhilipGrote 5 #SMTravel12


U.S. Mobile Phone Purchasing Trend




                                             source: comScore MobiLens, 3 months ending July
                                source: comScore MobiLens, 3 Month Average ending December 2011
100%
US Internet traffic




               source: comScore Device Essentials December 2011
92%
US Internet traffic comes from PC/MAC:


 78% US Internet traffic from Windows                         PC

 13% US Internet traffic comes from Mac
                           source: comScore Device Essentials December 2011
100%
US Internet traffic




               source: comScore Device Essentials December 2011
8%
US Internet traffic comes from Non-PCs:


 5.2%
   SmartPhones
   from


 2.5%
   Tablets
   from
                        source: comScore Device Essentials December 2011
@comScore        @PhilipGrote 10 #SMTravel12


                 37 million
                 December 2011




 8 million
 December 2010




                        source: comScore Device Essentials
@comScore                     @PhilipGrote 11 #SMTravel12


 
 
 
  
 
  
 
  
 
  
 
 
 
  
 
       source: comScore MobiLens, 3 Month Average ending December 2011
@comScore                       @PhilipGrote 12 #SMTravel12




                                                Tablets
                                                            rule our
              PCs                                           evenings
               rule our
               workdays




Smartphones
   rule our
   mornings




  12:00 am     8:00 am                           6:00 pm
                          source: comScore MobiLens, comScore ending July 2011
                                             source: 3 months Custom Analytics
@comScore                     @PhilipGrote 13 #SMTravel12




  Smartphone   PC/MAC      Tablet                             Gaming




                        source: comScore MobiLens, 3 months ending July 2011
                                                      source: comScore 2012
@comScore                                      @PhilipGrote 14 #SMTravel12

     Comcast Video Subscriber Loss
     2009
     2009       2010
                 2010        2011
                             2011




                             -500,000
      -600,000

                 -800,000




                                        source: Comcast 10-k filings 2008, 2009, 2010, and 2011
In December 2011     42%

105,000,000
Americans watched
                                     44%

43,000,000,000
online videos!




                       source: comScore Video Metrix
@comScore   @PhilipGrote 16 #SMTravel12




                          source: comScore 2012
@comScore




            2h       2h                4h                      8h

            AOL   Microsoft        Yahoo!                Facebook
                          source: comScore MobiLens, 3 months ending JulyMetrix
                                                source: comScore Media 2011
@comScore                                   @PhilipGrote 18 #SMTravel12

Online minutes


   f
   1 out of 7 are spent on Facebook

Social Networking Minutes


   f        f      f
   3 out of 4 are spent on Facebook

                                                                             f
                              source: comScore Media Metrix (Total3Minutes US) January 2012
                                       source: comScore MobiLens, months ending July 2011
@comScore                                      @PhilipGrote 19 #SMTravel12


Publisher Share of Display Ad Impressions


   51%
other

                          f      28%
                                  Facebook

                                12%
                                Yahoo!

                          4%
                     4% Microsoft
                    3%
                     Google
                   AOL
                                         source: comScore MobiLens, 3 months ending July 2011
                                                     source: comScore Ad Metrix, U.S., Q3
@comScore   @PhilipGrote 20 #SMTravel12




             Photocredit: Christian Bale in American Psycho
@comScore   @PhilipGrote 21 #SMTravel12




                          source: comScore 2012
@comScore                                         @PhilipGrote 22 #SMTravel12


                                                        Unique Visitors
                                                        12 million
                                                          January 2012




       Unique Visitors
       1/ million
         2
           May 2011

    source: comScore Media Metrix, January 2011
@comScore                                         @PhilipGrote 23 #SMTravel12




               68%
                 L Over Index by 78%
                                                                32%

                   compared to internet average




    source: comScore Media Metrix, January 2011
      68%
         12-17                                11%
                                                            
                                                            32%


         18-24                                  14%

         25-34           104% over index 19%

         35-44                                        21%

         45-54                                      19%

         55-64                                10%

             65+                    6%
source: comScore Media Metrix, January 2011
        68%                                                   
                                                                      32%
    Under $25K                                          16%

 25,000 - 39,999                                    14%

 40,000 - 59,999                                                24%

 60,000 - 74,999                                  11%

 75,000 - 99,999                25% over index 14%

100,000 or more                 34% over index                21%

    source: comScore Media Metrix, January 2011
@comScore   @PhilipGrote 26 #SMTravel12




                          source: comScore 2012
@comScore   @PhilipGrote 27 #SMTravel12




                          source: comScore 2012

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Reaching Customers in a Social Media/ Multi-Device World at #SMTravel12

  • 1. @comScore @PhilipGrote 1 #SMTravel12 source: comScore 2012
  • 2. @comScore @PhilipGrote 2 #SMTravel12 U.S. Mobile Phone Install Base source: comScore MobiLens, 3 Month Average ending December 2011
  • 4. @comScore @PhilipGrote 4 #SMTravel12 source: comScore MobiLens, 3 Month Average ending December 2011 source: comScore MobiLens, 3 months ending July
  • 5. @comScore @PhilipGrote 5 #SMTravel12 U.S. Mobile Phone Purchasing Trend source: comScore MobiLens, 3 months ending July source: comScore MobiLens, 3 Month Average ending December 2011
  • 6. 100% US Internet traffic source: comScore Device Essentials December 2011
  • 7. 92% US Internet traffic comes from PC/MAC: 78% US Internet traffic from Windows PC 13% US Internet traffic comes from Mac source: comScore Device Essentials December 2011
  • 8. 100% US Internet traffic source: comScore Device Essentials December 2011
  • 9. 8% US Internet traffic comes from Non-PCs: 5.2% SmartPhones from 2.5% Tablets from source: comScore Device Essentials December 2011
  • 10. @comScore @PhilipGrote 10 #SMTravel12 37 million December 2011 8 million December 2010 source: comScore Device Essentials
  • 11. @comScore @PhilipGrote 11 #SMTravel12                 source: comScore MobiLens, 3 Month Average ending December 2011
  • 12. @comScore @PhilipGrote 12 #SMTravel12 Tablets rule our PCs evenings rule our workdays Smartphones rule our mornings 12:00 am 8:00 am 6:00 pm source: comScore MobiLens, comScore ending July 2011 source: 3 months Custom Analytics
  • 13. @comScore @PhilipGrote 13 #SMTravel12 Smartphone PC/MAC Tablet Gaming source: comScore MobiLens, 3 months ending July 2011 source: comScore 2012
  • 14. @comScore @PhilipGrote 14 #SMTravel12 Comcast Video Subscriber Loss 2009 2009 2010 2010 2011 2011 -500,000 -600,000 -800,000 source: Comcast 10-k filings 2008, 2009, 2010, and 2011
  • 15. In December 2011  42% 105,000,000 Americans watched  44% 43,000,000,000 online videos! source: comScore Video Metrix
  • 16. @comScore @PhilipGrote 16 #SMTravel12 source: comScore 2012
  • 17. @comScore 2h 2h 4h 8h AOL Microsoft Yahoo! Facebook source: comScore MobiLens, 3 months ending JulyMetrix source: comScore Media 2011
  • 18. @comScore @PhilipGrote 18 #SMTravel12 Online minutes f 1 out of 7 are spent on Facebook Social Networking Minutes f f f 3 out of 4 are spent on Facebook f source: comScore Media Metrix (Total3Minutes US) January 2012 source: comScore MobiLens, months ending July 2011
  • 19. @comScore @PhilipGrote 19 #SMTravel12 Publisher Share of Display Ad Impressions 51% other f 28% Facebook  12% Yahoo! 4% 4% Microsoft 3% Google AOL source: comScore MobiLens, 3 months ending July 2011 source: comScore Ad Metrix, U.S., Q3
  • 20. @comScore @PhilipGrote 20 #SMTravel12 Photocredit: Christian Bale in American Psycho
  • 21. @comScore @PhilipGrote 21 #SMTravel12 source: comScore 2012
  • 22. @comScore @PhilipGrote 22 #SMTravel12 Unique Visitors 12 million January 2012 Unique Visitors 1/ million 2 May 2011 source: comScore Media Metrix, January 2011
  • 23. @comScore @PhilipGrote 23 #SMTravel12  68% L Over Index by 78%  32% compared to internet average source: comScore Media Metrix, January 2011
  • 24. 68% 12-17 11%  32% 18-24 14% 25-34 104% over index 19% 35-44 21% 45-54 19% 55-64 10% 65+ 6% source: comScore Media Metrix, January 2011
  • 25. 68%  32% Under $25K 16% 25,000 - 39,999 14% 40,000 - 59,999 24% 60,000 - 74,999 11% 75,000 - 99,999 25% over index 14% 100,000 or more 34% over index 21% source: comScore Media Metrix, January 2011
  • 26. @comScore @PhilipGrote 26 #SMTravel12 source: comScore 2012
  • 27. @comScore @PhilipGrote 27 #SMTravel12 source: comScore 2012