4. Client Side Value Props
Hyper Local
Streams
Mobile
Web
Live Events
Smart Wall, Banner (CPM), in stream video, push, geo target
(GPS), 24/7 measurement w/tracking through Ameristream
Networks
High impact, expandable units, call to action w/micro
design, unlock content, native ad insertion (static/video)
across content generators, video billboards for on demand
streaming and auctions, 24/7 measurement
Live stream sponsors for Ameristream Artist Network
events, business and commercial functions
.15-.20 second produced audio/video insertions, flex
campaign , geo-target zip codes, .6 second pre roll,
24/7 measurement through Ameristream Networks
client side panel
AMERISTREAM
6. Consumer Value Props
Content
Rewards
Music Discovery
FB account points, Vine Tuneit, sharing points, trivia games,
puzzle games, surveys, online contests, in stream giveaways
Music blogs incorporating audio/video streams and sharing
Broad base of content including custom pure play
streams, new music discovery content hubs, hyper
local live broadcasts, blogs, artist launch pad, user
generated content, sharing tools, community
environment
AMERISTREAM
Creative
Broadcast
Develop strategies that fall outside the mainstream; reverse
hot clock, short break sets, online contests, multiple
formats, 1-hour programs, short form video
It’s Free No monthly charge or paid gateways to access content
7. AA
S
SS
STREAM
TLH
PUR
E
PLA
Y
ATSL
AMERISTREA
M
NETWORKS
How Do We Measure?
AMERISTREAM
Average Active Sessions (AAS) is defined
as “Total Listening Hours
Session Starts (SS) is defined as “the
number of different requests for
streams
TLH (Total Listening Hours) is defined as the
total number of hours we stream during
sessions
Average Time Spent Listening (ATSL) is
defined as “the average number of hours
for each session
8. How Do We Report?
AMERISTREAM
Advance Targeting
• Day/Time, Market/DMA, Format, or Listener geo-targeting (GPS).
• Support for complex campaigns includes Dayparts, flights, ad prioritization,
frequency capping, and more.
• Download advertiser affidavits through Ameristream Networks for proof of play.
Audience Metrics across Web, Mobile, Stream
• Ameristream accurately records online radio audiences and IP devices with exact
audience counts and advertiser affidavits.
• CDN-certified Advertiser Affidavits that include station, day, time, and
impressions for each ad played or displayed.
• Metrics include Sessions, AQH, Cume, Session Length, and more, that many radio
advertisers require.
• Adjust campaigns in real-time.
• Real-time analytics that provide minute-by-minute insight into promotions and
marketing initiatives.
12. STAFF
EXECUTIVES
Rob Barden
Tara Kelly
Kevin Mason
Brian Melhan
Social Media Coordinator
Product Manager
News Director
Copy/Web CMS Editor
Promotions Director
Rebecca – Operation Manager
Galla – VP/Talent/Sales
Victor – CFO/Treasurer
Jeff – Video Director
JR.EXEUCTIVESONAIR
ENABLEMENT
WORKFORCE
Deeper customer engagement
More effective and relevant content
Smarter marketing that align to business
goals
Integrated and converged media
Integrated community strategy
Effective content operations and
governance
POSITIVE BUSINESS OUTCOMES
13. Staff
- Hire more talent
- Ameristream Video Anchor
- On site video editor
- Account Executives w/territory
- Off Site Broadcasters for Ameristream
Global
- Freelance writers
- Interns for promotion, board operations
14. AMERISTREAM
Optimize the content supply chain
for planned content
Push to content
to CMS -
Ameristreamlive
.com &
Ameristream
Mobile
Push to content
to CMS -
Ameristreamlive
.com &
Ameristream
Mobile
no
yes
Approved
Content
planning &
brainstorming
Content
planning &
brainstorming
Contributor
submits
content
Contributor
submits
content
Post-ready &
submitted via
CMS
Editor
schedules
post/tweet
Editor
schedules
post/tweet
Submission
emailed to Perry
& Copy Editor
Sent back to
Contributor for
revision or
rejection
Sent back to
Contributor for
revision or
rejection
Contributor may choose to
revise & re-submit
no
yes
Approved
Approval
request emailed
to Perry
4 hrs.
Rejections sent
back to Editor
Rejections sent
back to Editor
Post or Tweet
automatically
published @
scheduled time
Post or Tweet
automatically
published @
scheduled time
CONTENT BEST PRACTICES
15. Mobile Developer
Maintain wire
frames and
content delivery
UNDERTONE
High impact units
for web including
native advertising
Genesis Media
High impact video
w/ content unlock
Air Push
Mobile messaging,
banners, rich media,
push, smart walls
ABACAST
Streaming media
players, ad target
insertion, third
party sales force,
royalty reporting
Lightpath
Network
Administrator
Intertech Media
Web side CMS, User
generated content
Brightcove
Custom CMS,
Video media
player/HTML5,
Live Stream
Vendors
Vendors
AMERISTREAM
16. In Stream: 25% of AVAILS Sold across 4 Hyper Local Streams &
Ameristream Global in Year One
What are the goals?
Account for 30 minute ATSL (average time spent listening & 1,000,000
SS (session starts) in year One
Develop UGC and paid gateways for Live Steam Events accessible
through devices in year Two
Purchase Local Content Hubs in year Two
Rank in the Top 20 of Streaming Providers in Year Three
17. Established a framework through building
content themes
AMERISTREAM
Our Growth Our brand
recognition
Our initial
feedback
Milestones: Master Content Narrative
Product
Launched
Mobile App
Developed
Publishing
New Music
Discovery
Real-time,
trending
and
reporting
Curated,
3rd
party
industry
content
19. What’s next?
Build converged media models (integration of
paid, earned & owned)
CONTENT
SYNDICATION
(Pushing owned media
content into paid media)
EARNED MEDIA
AMPLIFICATION
(Pushing earned media
into paid/owned media)
SOCIAL MEDIA
(Sponsored Posts,
Promoted Tweets)
AMERISTREAM
How Social Business Planning Can Enable Better Content, Smarter Marketing and More Effective Customer Relationships #IABCyeg
And guess what .. Brands DID join the conversation. And, they went overboard
And guess what .. Brands DID join the conversation. And, they went overboard
Establishing avoic
And guess what .. Brands DID join the conversation. And, they went overboard
Establishing avoic
Establishing avoic
Establishing avoic
http://www.digitaltrends.com/social-media/study-confirms-social-medias-revolutionary-role-in-arab-spring/
Researchers at the University of Washington sifted through more than 3 million tweets, countless hours of YouTube videos and gigabytes of blogs to find out whether the Internet, and social media services like Twitter and Facebook really played the revolutionary role many claimed they did.
According to the study, online chatter about revolution often began just before actual revolutions took place. And social media also served as an outlet for citizens of the region to tell their stories of revolution, which played an inspirational role for neighboring countries, the study found.
In Egypt, where the Arab Spring blossomed, Howard and his team found that the number of tweets that mentioned revolution in that country exploded from 2,300 per day to more than 230,000 per day. The number of videos, Facebook updates and blog posts about government opposition also rose dramatically.