2. Analyze IBM strategies, to remix their businesses in order to move to the emerging higher-value spaces, in Macro and Micro environment level

3. IBM strategy PESTEL analysis in Macro level Five forces analysis in Micro level Recommendation Conclusion SOWT analysis Complexity analysis

5. IBM Strategies Hardware And Services Software IBM sold the personal computing department To Lenovo

6. PESTEL Analysis for Macro environment factors Social Political Technological Environmental Economic Legislative

7. Iraq War in 2003, affected world economy, and IBM stock fell down. Technology affects directly to computer technology industry because computer technology can be used as a tool to invent many technological products An illness like bird flue, in 2004 effect to all businesses that operate especially in China. IBM has many suppliers in china and Asia countries. Technological Political Environmental PESTEL Analysis

8. Oil price, increase the price of energy and reduce the worth of Dollar. IBM has a good reputation as big and innovative Information technology company in the world. U.S. Government, sanction against Iran and North Korea. PESTEL Analysis Social Economic Legislative

10. Five Forces Analysis for Micro environment factors Intensity of Rivalry Bargaining Power of Suppliers Bargaining Power of Buyers Threat of Substitutes

11. Five Forces The Threat of Entry Intensity of Rivalry Bargaining Power of Suppliers LOW LOW The high capital investment, high budget for research and development, and high technology of production can be seen as factors that prevent new competitors to enter into computer technology industry. High There are many computer software manufactures in today global market. Each manufacture tries to differentiate its product by creating new programmes that make a computer more powerful. IBM’s business employs a wide variety of components, supplies, services and raw material from a substantial number of suppliers around the world.

12. Five Forces Bargaining Power of Buyers Threat of Substitutes LOW Software is the main component of the computer which used to enable a computer to perform specific tasks. Nowadays, there is no product to replace or substitute computer software. High As IBM operates business in B2B market, most organizations always buy in large amount per one time. Therefore, customers have power to negotiate with the company.