5. A negotiation should be an
opportunity for give and
opportunity for give and
take that results in a win‐win
situation for the participants
involved
6. Learning how to negotiate
Learning how to negotiate
effectively can help you
achieve these winning
results while strengthening
results while strengthening
business relationships
8. Don’t appear needy
pp y
People can smell desperation. This will weaken your
position and allow opponents to get you to make
t l i i t d di t
too large a concession or give too deep a discount.