Presentation will answer you what, why and how about SEO process.

1. Search Engine Optimization by Amish Gilani

3. What is Search Engine Optimization? Search Engine Optimization (SEO) is the art and science of optimizing Web sites such that it can rank higher on search engines for selected keywords or phrases

4. The Search Engine Market Source: comScore, Jan 2007 Paid Search Others Search Spend (% of the $8 Billion Search Market) Source: eMarketer, 2007 $800 M SEO (10%) 54% 23% 9% 2% Key Search Players (% Share of Search Traffic – Jan 2007) 5%

5. Why Are Search Engines Important? Search is the highly engaging category Search Read News Play Games View Movie Listings Listen to Audio 86% 77% 65% 52% 39% Top 5 Online Activities (% of Online Users) Source: eMarketer, 2006 Search Engine Web Site Links Word of Mouth Typed the URL Print/TV Ad 80% 46% 41% 38% 29% How Consumers Find Web Sites (% of Online Users) Source: Forrester Research, 2006

6. Why Search Engine Ranking Matters? Source: AOL Optimization (optmization.aol.com) Golden Triangle 50% Drop off in CTR from position 1 to 2 20% Drop off in CTR from position 2 to 3 50% Search traffic don’t go beyond page 1 70% Traffic on Google, click on organic listings

7. Search Engine Results Pages (SERPs)… Keyword Organic Results (SEO) Paid Results (SEM) Search Engine Results Page Question Answers Answers Another Way to Think About It…

11. The SEO Process… 90% of SEO efforts focus on finding ways to achieve the above three goals… Three Easy Steps to Dominate Search Engines Collect the search words that customers will be using to find your site Build a site that's easy for search engines to find and process Get important web sites similar in topic to your own to link to you, so that search engines know your site is an important destination 1 2 3 Keywords Keyword Research Crawler Friendly Links Popularity Off-page Optimization On-page Optimization Category Technique

15. Common Mistakes in SEO Using hidden text or hidden links Using cloaking or sneaky redirects Using hyper links in JavaScript Creating multiple pages / duplicating Using “Session ids” in URLs loading pages with irrelevant keywords “ doorway" pages created just for search engines

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