Knowledgefaber report is on the progress of IPTV in the Indian market (2009). For more details on the IPTV market in India visit www.knowledgefaber.com and write to inquiry@knowledgefaber.com

1. IPTV India Progress Report
By Knowledgefaber
Published: April, 2009
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2. Access content on home TV from relatives, friends…peer to
Interactive peer downloads
gaming
Broadcast video
IPTV Services
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Advertising
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3. Research Methodology
• Knowledgefaber researchers have been tracking the
IPTV space in India and globally on an ongoing basis
• Numerous Interviews (primary research) with key
industry participants from Telcos, equipment providers,
technology providers in India
• Interviews with experts from around the world who had
experience of IPTV deployments and service
provisioning
• Secondary research including but not limited to annual
reports, company websites, journals, magazines,
literature shared by participants, web search
Disclaimer: Information contained in the report has been obtained from sources deemed reliable and no representation is
made as to the accuracy thereof. Neither Knowledgefaber or its affiliates, officers, directors, employees, owners,
representatives nor any of its data or content providers shall be liable for any errors or for any actions taken in reliance
thereon
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4. IPTV Globally and in India
IPTV India Dynamics
IPTV Readiness and Challenges
IPTV Subscriber Base Growth and Opportunity
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5. Global IPTV market has been growing rapidly since last 3 to 4
years
The term IPTV was First Commercial In September 2003, It was projected that At the end of 2008
first used in 1995 by Deployment: Kingston PCCW, Hong Kong’s number of subscribers global IPTV subscriber
a company called Communications, a incumbent fixed-line will grow from 3.7 million was 23 million and
Precept Software. regional operator, became one of subscribers in 2005 to revenue was around
Precept designed telecommunications the first wireline 36.9 million in 2009 that $5.9 billion as per
and built an internet operator in UK, operators in the world to didn’t happen industry estimates
video product launched Kingston launch an IPTV service
named "IP/TV". Interactive Television,
an IPTV over DSL
in1999
Source: Knowledgefaber analysis, estimates by various research firms
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6. Hong Kong, France, Taiwan and Belgium are leading the pack in
terms of penetration
Global Top 10 IPTV Markets, by Penetration (2009)
Highlights
55.21%
• Hong Kong is leading in penetration level
while France is leading in terms of
30.03%
subscribers.
10.88%
9.88%
6.43% • There are currently around a hundred and
twenty IPTV providers in over sixty
countries, with Europe and the far eastern
3.98%
markets taking the top spots.
3.90%
2.35% • In addition, main broadcasters in UK like
the iPlayer from the BBC provide online
1.13% catch up* services and Channel Four
provide VoD services.
0.74%
Note: Penetration is defined as % of IPTV subscriber among Broadband users.
*Online catch-up service allows viewers to catch up (watch) on BBC telly missed in the week
Source: Informa Telecoms and media Knowledgefaber

7. Hong Kong’s PCCW has shown the way to succeed in IPTV
through its NOW TV…
Turning Free TV into Money Maker Strong Infrastructure to Support IPTV
• PCCW, the incumbent carrier in Hong Kong
launched its IPTV back in 2003, providing • PCCW reports that 93 percent of households
broadband customers with a set-top box and in Hong Kong experience 6 Mbps of
23 TV channels as a starter pack all for free downstream speed on its ADSL network.
under the name NOW TV. • PCCW now delivers more than 160 channels
• Later It secured some unique content -- to its customers over VDSL and fiber-to-the-
namely, English Premiership soccer -- and home (FTTH) broadband connections.
developed some IPTV channels of its own,
including multiple sports channels and a
business news service.
• PCCW’s exclusive offerings forced end-users
interested in such content to subscribe to
PCCW Attaining Dual Benefits
NOW TV, thereby turning a free TV into
money maker. • As intended, NOW TV has made PCCW’s
broadband service more attractive.
• Additionally, since the introduction of NOW
TV, customer loss has halved to less than 1
Significant Growth over the Years percent, clearly indicating increased loyalty
levels, thus ensuring continued revenues for
broadband while gaining additional revenues
• From 361,000 subscribers at end of 2004,
through IPTV.
PCCW’s IPTV subscriber base grew to
932,000 by the end of September 2008, of
which 668,000 pay monthly fees to buy
additional channels or IPTV packages. By pulling together an impressive and exclusive list of
content along with supporting advanced infrastructure,
PCCW has become the world’s largest IPTV provider
Source: Industry Interview, Pyramid research, Industry reports
Knowledgefaber

8. What is happening in India
• Early movers in this field are BSNL and MTNL. MTNL rolled out it's
IPTV service in Mumbai on Oct-2006 marking the first IPTV
deployment in India
• Bharti Airtel and Reliance Communications were given the go ahead
to launch their IPTV services in the Indian market in Feb-2008 by
TRAI
• Airtel has launched its service in Jan-2009 while Reliance is still
testing its services
• Drivers –
– Interactivity
– Value added services
– Customer-end benefit
– Fuelling broadband demand
• Inhibitors–
– Broadband penetration and n/w capability
– QOS (Quality of service)
– Content Readiness and cost
– Cost of service for user
– Regulatory framework
– Other infrastructural problems
Source: Knowledgefaber research and analysis
Knowledgefaber

9. IPTV Service Providers in India
Company Description Product/ Services Tie-Ups/Partnership (only illustrative list given here)
BSNL • BSNL has been offering • Company is providing triple play • Aksh Optifibre, Cable and optical fibre manufacturer has
IPTV services in several service featuring telephone, collaboration with state-run Bharat Sanchar Nigam Limited
cities of India, some of broadband internet and TV (BSNL) for delivery of Interactive Personalized Television
these includes Kolkata, • Additional services like pause, (IPTV) on its broadband network in the north Indian Market
Bangalore, Ahmedabad, fast forward VOD(video on- • IOL Broadband (India on Line Broadband) has a tie up with
Gurgaon, Jaipur, demand) (BSNL) for Internet Protocol television (IPTV) services to
Chandigarh, etc BSNL subscribers
• BSNL Kolkata started • Smart Digivision has a contract with BSNL to provide IPTV
its services in Aug-07 services to its customers in 53 cities
• Verimatrix, a provider of content security technology
solutions for pay-TV networks, has announced that it is
providing Verimatrix Video Content Authority System (VCAS)
for IPTV ( News - Alert) to protect IPTV services to Bharat
Sanchar Nigam Limited (BSNL) customers
MTNL • MTNL is offering IPTV • Triple play services including • MTNL and IOL Broadband are in IPTV deal, in which IOL will
services in Mumbai and telephone, Broadband internet, provide IPTV content to broadband subscriber of MTNL
Delhi so far and TV is provided • Aksh has a agreement with MTNL to provide IPTV
• IPTV services in Delhi • Video on Demand and other broadband content services to MTNL subscribers in Delhi
started in Oct-06 vale added services are and Mumbai
available
Bharti- • In its first phase Bharti- • Company is offering triple play • IBM provides software and IT requirements for Bharti Airtel'
Airtel Airtel has started advantage of telephony, non-mobile businesses which include Direct to Home (DTH),
providing IPTV services broadband and TV. Company is Internet Protocol TV (IPTV),
to customers of NCR also giving services like Video- enterprise services and broadband
(Delhi, Gurgaon, and on-Demand, Time shift TV, and • UTStarcom has a contract with Bharti Airtel to supply its
Noida) interactive 2.0 (includes options RollingStream end-to-end IPTV solution
• Bharti Airtel started its like freedom of ordering pizzas
services in Jan-2000 and movie tickets from TV set)
Reliance • IPTV services of • Triple play services • Reliance Communications Ltd. and Microsoft Corp. has a
Reliance are under test • Real-time Video-on-Demand, partnership to deliver Reliance’s Internet Protocol Television
and expected to be High definition, subtitling and (IPTV) service, which is powered by the Microsoft
launched soon audio language choice, Digital Mediaroom IPTV software platform
commercially video recording, etc.
Knowledgefaber

10. Most of the IPTV market in India is still in Stage 1
Stage 1 Stage 2 Stage 3
Underlying DSL, ADSL
Infrastructure and ADSL2+
Services offered SD TV
channels, some
VAS, QOS
satisfactory
Compression MPEG-2,
Technology MPEG-4
Players (Country): MTNL, BSNL
(India), Airtel (India) Underlying ADSL2+, VDSL
Infrastructure Underlying Fibre, possibly
Infrastructure WiMAX, LTE
Services offered Triple play with
good QOS, HD Services offered HD TV, Whole
TV, serve homes Home DVR
with multiple TV,
DVR Compression MPEG-4 and
Technology Possibly
Compression MPEG-4 MPEG-7
Technology
Players: PCCW (Hong Kong), AT&T
(USA), Verizon (USA)
Source: Industry interview and News reports
Knowledgefaber

11. IPTV Globally and in India
IPTV India Dynamics
IPTV Readiness and Challenges
IPTV Subscriber Base Growth and Opportunity
Knowledgefaber

12. IPTV value-chain in India
Equipment and Technology Network and Service Provisioning Customer
Subscribes
Sub-
Equipment Software contracts Franchisee/Third Subscrib
Players /Hardware Systems & Telcos Owner
Revenue Party Provider es
Systems Others
Sharing
Broadcaster, content
creator
• Video Headend • IPTV middleware • Copper wire and DSL • Content Aggregation,
• Decoder + Streamer (homegrown systems technology network Content Distribution
• VoD / nVoD Servers have seen in the case • Content sourcing Network, Content
• Switches of many global • Procures hardware and Sourcing
• DSLAM carriers) software • Technology deployment
• IP-STB • Digital rights • Uses Telcos DSL
Roles
• xDSL Modem management (DRM) network for service
technology provisioning
• Content Related s/w • Branding, and packaging • Buys Set-top box
• Branding, and
• IP-STB • Billing • Installation • Buys IPTV Packages
packaging
• xDSL Modem • Service monitoring • Service Provisioning • Pulls content and
• Installation
and network probes • Billing advertisement
• Customer support
• CAS, IP-Scrambler • Customer support
• Tech geek, subscribes to
• Alcatel-Lucent, • Microsoft, UTStarcom • MTNL • Aksh Optifibre Ltd.
Example every new technology
Ericsson AB, Nokia • Digisoft, Envivio, • BSNL (Manufacturer of fiber,
s • Hi-Speed Broadband
Siemens Networks Harmonic, I-Make, • Bharti (Airtel) copper wire, etc.)
Subscriber and video
Nortel Networks, Verimatrix • Reliance • Time Broadband
enthusiast
• NSN, UTStarcom • Viaccess, Thomson • XYZ (Confidential) Services Pvt. Ltd.
• Homes with more than 1 or
• Mototech • Smart Digivision
2 TVs and interested in
• Thomson, Sagem triple play and single
service provider
Note: To some extent IPTV related R&D work is also being done here in India by some players such as UTStarcom, NDS, etc.
Sun and Tech Mahindra along with AMD have a IPTV lab at the Tech Mahindra facility in Pune Knowledgefaber

13. Two business model have emerged in this market
State owned companies are using franchise model while private players opting for there own
channel.
• Airtel IPTV is based on the existing • Franchise model includes two
DSL network, and Airtel is going all entities a content provider and an
by itself with the help of technology infrastructure owner. Content
partners. provider will broadcast content and
• UTStarcom has a contract with utilize the infrastructure of other
Bharti Airtel to supply its entity.
RollingStream end-to- end IPTV • Advantages – New ideas and
solution capital into the business and high
speed-up the deployment of IPTV.
• Companies like BSNL and MTNL
are using this through IOL to
provide IPTV services in various
parts of India
Franchise model ( Call it
Telcos going by
MVNO concept of IPTV
themselves
market)
Note: In the both the models revenue generation process, technology tie-ups and content tie-ups are almost similar
Source: Company website, News articles, Industry interviews
Knowledgefaber

14. IPTV Globally and in India
IPTV India Dynamics
IPTV Readiness and Challenges
IPTV Subscriber Base Growth and Opportunity
Knowledgefaber

15. IPTV is exciting for stakeholders but making it work would be a
huge challenge in India
Is India ready
for IPTV?
Will the
Threat of companies
substitutes?
IPTV make or lose
money?
Knowledgefaber

16. Is India ready
for IPTV?
You can sense from the stakeholder’s response that
IPTV is going to take some time to gather critical mass
• Telecom players (read carriers) are not very aggressively pushing
IPTV right now.
• Infact the same players are heavily involved in their DTH service
promotions.
• We believe that IPTV will take some years to gain scale and will
directly depend on telcos push and broadband penetration
• Its success would depend on how seriously the top 4 telcos (with
broadband infrastructure) take it up. Their involvement and creation
of push would depend on the rate of return and the point of break
even
Knowledgefaber

17. Threat of
substitutes?
Compare DTH versus IPTV
“Just providing video Programs/video on demand through IPTV does not seem to be a viable business model in India since cable
and DTH have already established a very large viewership base for themselves.
Telcos and IPTV service providers have to come out with newer applications that can catch the attention of consumers. Unless
IPTV establishes a unique selling proposition (USP), it will not be a popular choice for TV viewing” - Mahendra Nayak, Domain
Head- Embedded Systems, Product Design Services, Tata Elxsi Limited
PARAMETER DTH IPTV
• High cost of the DSL line and right of
• Cost per line is much lower as no way permissions
Cost for Operator requirement of a physical line to home • Expensive hardware and software for
handling the complex systems
• Content creators (broadcasters) • Content creators are relatively less
actively/aggressively pursue DTH interested to partner with IPTV
Content Access operators to partner with them operators, and charge higher fees
• DTH is considered most suitable for • For IPTV, the cable connectivity needs
geographically large countries like the to be physical drawn until the customer
Accessibility and US, Brazil, India because cost of a point, resulting in high installation
DTH connection for customers charges for customers
Cost for • IPTV’s Access to remote customers
anywhere in country is the same
Customers • Connectivity can be given even for might not be possible for many more
people in remote villages years
Source: Knowledgefaber Analysis, Industry Interviews
Knowledgefaber

18. Will the
companies
Inhibitors seems to outweigh the drivers in the current make or lose
money?
scenario
Drivers Inhibitors
Source: Knowledgefaber analysis, industry interviews Knowledgefaber

19. Will the
companies
Drivers make or lose
money?
Driver Description
• Option to choose from various available programs (including already broadcasted content),
freedom to watch or skip advertisements and high level of interactivity
• Parents can have a full knowledge/control of what kind of programs there kids watch and they
Interactivity can control their timings, so as kids can study in exam time and watch there saved cartoon
later in vacations
• Customer have a option to watch two simultaneously broadcasted programs. For ex: IPL match
Value-Added and soap opera
• Availability of good and creative content, additional ‘killer applications’ like Video on Demand,
services Music on Demand, karaoke, Internet on TV, voice/video conferencing, program guides,
greetings, and home to home chat
Customer- • Video quality of DTH is highly dependent on weather quality, but with IPTV this problem is
end solved as this is provided through DSL cables mostly
• TV sets with limited no. of channels can also watch as many channels as provided by service
benefits provider as set top box removes the limit of number of channels available on TV set
Fuelling • Triple play package can work as a booster for broadband penetration as this will increase
broadband broadband subscription along with high ARPU customer base for companies, therefore telcos
would push it further
demand
Source: Knowledgefaber research and analysis Knowledgefaber

20. Will the companies
make or lose
Inhibitors money?
Inhibitors Description
• Broadband penetration is still a big challenge in India
Broadband • There is a high cost of RoW permission charged , other high capital costs associated with last
penetration mile distribution network and cost of services for users
and n/w • IPTV requires at least 1.5 Mbps line (with MPEG-4) for basic services at a good QOS and 8
Mbps line (with MPEG-4) for HDTV services. Some part of the broadband networks are not
capability ready yet
• Services provided till last year have been no less than disappointing. There are video freezing,
QOS frames freezing and other such problems. The old generation copper network and low bandwidth is
just not going to work for IPTV. Add to that content handling capability issues.
• There is a lack of high definition content available as Indian sops and other content is still
Content produced in traditional formats
readiness & Cost • Broadcasters are not offering the right prices to the IPTV players
• IPTV is still costly as compared to its competitors like DTH and traditional cable (as low as $4
Cost of services per month in some cases), and it is difficult to convince price conscious Indian consumers to
for user shell out that extra cost
• Regulator framework in this area is not yet clear as government is still working on nitty-gritty's
of policy regulating this fast evolving technology rich system, there aren't much examples
Regulatory available of a emerging market adopting this technology
• One of the power of IPTV to provide internet based channels is also not working in its favor as
framework they are still not allowed in India due to censorship issues associated with them. Some of the
smoke is getting cleared on this issue though
• DTH has been immensely successful in remote areas where cable TV could not reach
• Complex content delivery platform having integration challenges associated with IPTV are big
Other and costly. Content distribution networks require high level of expertise to manage, which is not
easy to find
Infrastructure • It requires expensive servers/equipment/software solutions to provide IPTV services. With the
problems subscriber numbers expected to be low, it looks like a risky proposition
Source: Knowledgefaber research and analysis Knowledgefaber

21. Broadband
penetration
Broadband penetration in India compared to global and n/w
capability
Scenario is very low
Broadband penetration
in India is one of the
lowest in the world.
IPTV’s success is
directly dependant on
that. Broadband
penetration needs to
grow at a much faster
pace. Maybe VDSL,
WiMAX or LTE can
save the day for IPTV?
Source: Knowledgefaber research and analysis, CIA world fact book, OECD, TRAI, Broadband world forum, Cisco, Point Topic
Knowledgefaber

22. Broadband
IPTV requires at least 1.5 Mbps line (with MPEG-4) for penetration
basic services at a good QOS and 8 Mbps line (with and n/w
capability
MPEG-4) for HDTV services. Some part of the
broadband networks in India are not ready yet
T4 – 274 Mbps
OC3 – 155 Mbps
100 Mbps
IPTV needs 1.5
Mbps* speed for T3 – 45 Mbps
basic services E3 – 34.368 Mbps
like SDTV
channels Ethernet – 10 Mbps
broadcasting… T2 – 6.312 Mbps
Cable Modem – 4 Mbps
E1 - 2.048 Mbps
DSL/T1 - 1500 kbps
…and requires 8
1 Mbps
Mbps* for HDTV
services
Satellite - 400 kbps
ISDN - 128 kbps
100 kbps
Kbps = 1000 bits/second
V 92 modem - 56 kbps Mbps = 1000000 bits/second
28.8 modem - 28.8 kbps
14.4 modem - 14.4 kbps
Note: *with MPEG-4 compression technology
Source: Knowledgefaber research and analysis
Knowledgefaber

23. Regulatory
Following are the requirements from the regulatory side framework
that will help IPTV’s growth in India
IPTV market would require the following from the regulatory standpoint Status (WIP/Cleared)
Storage and replay of IPTV content without any editing or modification
should be allowed and defined as a part of the IPTV transmission. Time shift WIP
TV is a big advantage of IPTV
All broadcast channels from all sources must participate on IPTV platform
Cleared
(similar to DTH)
Amendments to down-linking rules to include IPTV as a form of distribution
Cleared
as it is the case with the DTH and cable television.
Pricing and revenue sharing should be defined and mandated for IPTV at
each step. It should be done for all the parties involved such as Broadcaster,
Content aggregator/Content Delivery Network (CDN) and the Telecom WIP
Operator/others. Similar Pricing and revenue sharing mandate exists for
cable CAS
Purchase of content for IPTV should come under the Copyright Act 1957.
IPTV needs to be defined and provisioned for legitimate usage of copyright
under this act. Premium content is expensive and is also one of the WIP
opportunities for IPTV. In order to invest in procuring copyright of such
content, stable well defined regulations are a precursor.
Internet content will be a part of IPTV on both computer and TV. Regulation
of Internet content should be within the scope of prevailing Internet WIP
regulations.
Knowledgefaber

24. Content
readiness & Cost
Content poses challenge and opportunities as well
• With respect to content there are various costs which are involved and it totally depends on what route does the
player take:
- Fixed fee deal with the broadcaster - works in case telcos are extremely sure of the subscriber ramp up. With
IPTV, telcos are not sure of that
- Ala carte price per channel
• Content cost which is aside of linear channel-- and this is the differentiating part. Worldwide for mature IPTV
operators in Europe and satellite TV operators in USA and Australia, the revenue from these services already
account for 15-18%. Also, the gross margin is extremely high for these services, sometimes to the tune of 30-40%
which is quite contrary to what you get in the linear channel which is around 5-10%
• Opportunity – The case where Belgacom outbid cable and TV companies for the rights to broadcast Belgian
football, paying about 36 Million Euros a year for three years. The case in point are the exclusive rights to a major
sporting events or other events such as Film awards or celebrity tours. Exclusive TV content like IPL or other
cricket tournaments can be game-changers for IPTV players. There are two main models of telco access to
exclusive TV content: buy the full rights, or “sublet” from a right-owner. But the challenge is that as more telcos
seek exclusive content to make their TV offering relevant, the value of content is set to appreciate even further.
• IPTV players require something similar to what DTH players enjoy today through lobbying and petitions. Tariff
regulation at the wholesale level - between the broadcasters and the DTH operators - has already happened with
the rule that DTH operators had to pay only 50% of what CAS and cable operators were paying to broadcasters
for content. So while CAS operators have to pay Rs 5 to broadcasters per channel, DTH companies pay Rs 2.5.
Knowledgefaber

25. Will the
Cost per line for IPTV is high and the number of companies
make or lose
subscribers are still very low; break-even might take money?
several years but telcos would go for it
• The cost per line for providing IPTV services for a Telco is in the range of $1000 to $2000 per
user. Main components of cost being Access and head-end technology, Transport network and
technology, Software & video platform technology.
• For players with a network in place (all top telcos in India), cost per line would be in the range of
$1000
• The cost of setting up is high for a brand-new rollout and is in the range of $2000 for a green field
operation
• Since the number of subscribers are going to be low, telcos need to provide aggressive pricing, to
increase penetration. But currently, the pricing w.r.t customer i.e. cost/ MB delivered is several
times of that in Europe and that is precisely because of the high infrastructure cost, bandwidth (
national + international ) cost. The high prices will hinder penetration
• The ROI is going to be pick up only slowly and the break-even would take several years (say 6 to
10 years). Still, it makes sense for the telecom players to diversify to triple play of voice, data and
video so as to ensure new revenue streams and ensure return on investment on their fixed lines
• Also as the voice ARPUs are suffering, IPTV would make a lot of sense going forward
• IPTV ARPUs for PCCW had grown at a rate of about 30% (NOW TV's ARPU in June 2008 grew
by 28% from a year ago to HK$213) while satellite TV ARPUs for US providers such as DirecTV
had grown at a rate of just 2%-4%. This can be seen as a positive point by the telcos in India
• At least a 6-7 years time is expected for a telco to do break-even. Those who are able to do it
sooner would be real winners
Knowledgefaber

26. IPTV Globally and in India
IPTV India Dynamics
IPTV Readiness and Challenges
IPTV Subscriber Base Growth and Opportunity
Knowledgefaber

27. Growth of IPTV depends upon broadband
subscriptions growth…
Verified by various
sources such as
Assocham (30.1
million by 2013)
Source: Knowledgefaber Research and Analysis
Knowledgefaber

28. What are the
subscriber
…and IPTV penetration within broadband subscribers. numbers and
projections?
Next 5 years will see tremendous boom in the market
3500
Scenario 2 – Broadband
subscriber base sky-
rockets and major push 7.00
for IPTV from Telcos
IPTV penetration (in
percentage)
5.16
3.71
2.67
0.45 1.92
Source: Knowledgefaber Research and Analysis
Knowledgefaber

29. India IPTV status is “Not OK” as of now, and the progress is slow
with positive outlook reflected by entry of new players
Time Expected to reach
Status 2009 atleast next level of Status
Categories
(Great, OK, Not OK) (Short, Medium, Long
Period))
Content readiness and cost Not OK Medium
Unified standards development Not OK Medium
Pricing and Promotions Not OK Short
Capability of expected leaders OK Medium/Long
Favorable Regulations Not OK Long
Customer understanding of product proposition Not OK Short/Medium
Access and head-end technology OK Medium
Set-top box technology Great --
Broadband/transport infrastructure and technology Not OK Long
Software & Video platform technology Great --
Note: Short period is about <2 years while Long period is about >4 years
Source: Knowledgefaber Research and Analysis
Knowledgefaber

30. Recommendations
• On demand – Please contact us!
Knowledgefaber

31. Appendix
Knowledgefaber

32. Knowledgefaber research in the IPTV goes beyond this report
• Entire demand and supply side dynamics and market analysis
• Studying all the tie-ups, technology partnerships, deals in India
across the IPTV value-chain
• Deeper value chain analysis with profit pool analysis
• Detailed ROI and break-even analysis
• Successful case studies from France, Hong Kong, Taiwan, Korea,
US, Belgium, etc.
• Trends in technology, regulatory, market, and customers
• Customer preferences and opinions in terms of cost, prices, usage,
QOS feedback, etc.
If you have a research or consulting requirement in the IPTV area or
other Telecom subject, please contact us for a discussion at:
relationship@knowledgefaber.com or call us at 91-80-41231576
Knowledgefaber

33. What is IPTV?
• Internet Protocol Television (IPTV) is the delivery of broadcast-quality
television and/or video signals to subscribers. This is done over a
broadband connection using the Internet Protocol
• While IP stands for Internet Protocol, this does not actually mean that
television content is streaming over the Internet. IP is simply the same
method, protocol or technology that enables you to access the Internet. IP-
delivered television content is delivered using this technology. IPTV, unlike
Internet TV, is primarily a TV experience rather than a PC experience and is
meant as an alternative to cable and satellite
• IPTV operates on a premise that's different from traditional satellite or cable
television. In IPTV only selected programming and on-demand content are
delivered to the consumer, while on satellite and cable, all channels are
being pushed all the time to the consumer's home.
• IPTV's ability to provide two-way communication (you request a programme
from the TV guide and the programme is delivered to you) offers interactivity
for the customer. Movies, past TV shows and other content can be
distributed on demand, and service providers can tailor the requested
content and advertising based on the customer's preferences
Knowledgefaber

34. IPTV system at a glance
Content Sources Content Access Equipment
Content Creation
Decoder +
Content Broadcasting Billing / SMS
Streamer
CAS,
Content Transmission
IP-Scrambler
Middleware
VoD / nVoD Servers
IP Network with
IGMP Support
Subscribers
TV Viewers IP-STB xDSL Modem DSLAM Ethernet Switch
TV Viewers IP-STB PC Users PC Users
Knowledgefaber

35. Typical bandwidth requirements for IPTV
Knowledgefaber

36. Service provisioning quad play; Consumer market segments
User
INR 1500
per month
Knowledgefaber

37. DSL constitutes majority of the market share for the broadband
market in India
Market Share Break-up of Broadband Subscriber Base
By Technology (2007)
Service Description
• DSL technology uses the infrastructure of
Digital existing copper telephone infrastructure to
facilitate high-speed data connections
Subscriber • DSL uses high frequency, while regular
Line (DSL) telephone uses low frequency on the same
telephone line
• A cable modem is a type of modem that
provides access to a data signal sent over cable
television.
Cable
• These are primarily used to deliver broadband
Modem Internet access in the form of cable internet,
taking advantage of the high bandwidth of cable
television network
• Ethernet is a family of frame-based computer
Ethernet LAN networking technologies for local area networks
• An audio broadcasting service transmitted via
Radio the Internet (streaming technology)
• Optical fibers permit transmission over longer
distances and at higher data rates than other
Fibre forms of communications
• Fibers are used instead of metal wires because
signals travel along them with less loss
Note: Subscriber base shares are for Sep 2007
Source: TRAI
Knowledgefaber

38. Abbreviations
• DSL (Digital Subscriber Line): DSL or xDSL, is a family of technologies that provides digital data transmission over
the wires of a local telephone network
• VoD = Video on Demand
• MoD = Movie on Demand
• SDTV = Standard Definition TV
• CDN = A content delivery network or content distribution network (CDN) is a system of computers networked
together across the Internet that cooperate transparently to deliver content to end users, most often for the
purpose of improving performance, scalability, and cost efficiency.
• DTH = Direct broadcast satellite (DBS) is a term used to refer to satellite television broadcasts intended for home
reception, also referred to more broadly as direct-to-home signals.
• RoW = A situation in which although a parcel of land has a specific private owner, some other party or the public at
large has a legal right to traverse that land in some specified manner.
Knowledgefaber

39. Knowledgefaber
Introduction to Knowledgefaber
Knowledgefaber

40. Knowledgefaber wants to be a preferred research, analysis,
analytics and consulting firm for companies globally
Particulars Description
Knowledgefaber is a rapidly growing organization based out of Bangalore,
India. It specializes in customized market research, analysis, data analytics, and research
based problem solving/consulting
Who we are?
It is founded by individuals experienced in delivering research/consulting solutions for
both global and Indian clients
We create knowledge for our clients that helps them in decision making at various levels in their
organization and across functions such as Corporate Planning, R&D, Marketing & Sales, others.
What do we do? We bring to the table a combination of business domain knowledge and research skills
Flexible consulting models (onsite/offsite) to deliver cost-effective and high-quality solutions,
Knowledge advantage over competitors, speedy response, action oriented
results and lower costs
Practical expertise and not only academic/bookish knowledge in the industries
Benefits We cover Knowledge re-utilization from one industry to another so that best practices
identified once can be used elsewhere
Knowledgefaber

41. Knowledgfaber at a glance
Telecom (Equipment, Companies in the
Wireline/Wireless field of Hi-tech,
Services, Software, Telecom,
Content, in short A to Verticals Clients Software/IT/ITeS,
Z of telecom) others
IT/ITeS/BPO/Software Big 5 consulting
Media/Entertainment/ Functional experience firms
Coverage of several
Advertising working with consulting
verticals
firms and client experience
working with companies
Knowledgefaber
A rich mix of engineers and
Research, Analysis and
MBAs provide diversified
consulting
Industry and Market skill-sets
Analysis Indian Institute of
Technology
Demand estimation
and forecasting Functional Capabilities People Indian Institute of
Management
Client Acquisition
consulting Regional
Engineering
Outsourcing/Offshori-
Colleges
ng Studies
Tier 1 MBA colleges
Talent Pool Analysis
Others
Knowledgefaber

42. Project approach/methodology of Knowledgefaber
Approach/Methodology
Stage 1 Stage 2 Stage 3 Stage 4
Data from secondary research Data cleaning,
Final
structuring and Problem solving
Data from Primary Research Recommendations –
analysis
Actionable results
Data Modeler
Powerpoint Report
Data from secondary Storyline is developed for Grasp on business
research including various structuring the analysis fundamentals
websites, online journals, Data Modeler is prepared in Research Inputs
magazines, and databases. MS excel for data Consultants have
Interviews with presentations and views experience of working on
vendors/suppliers, hundreds of projects on
manufacturers, service customized requirements
providers, others Experience of successfully
Interviews with industry executing projects with
thought leaders, consultants, complex data requirements
academia and industry Knowledgefaber network in
bodies across the industries
covered
Knowledgefaber