Managing your retailers

PharmaSim MANAGING YOUR RETAILERS Consumer Product & Brand Management Marketing 3349

[object Object],[object Object],Managing Your Retailers STRATEGY Manufacturer Consumer Retailer PULL PUSH

Managing Your Retailers WHAT RETAILERS DO FOR YOU ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Managing Your Retailers RETAILER DIFFERENCES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],LARGE Most Mass Merch Most Wholesale Some Grocery & Drug Larger orders Focus on turnover and allowances SMALL Most Independent Drug Most Convenience “ Mom and Pop” Grocery Smallest orders Value merchandising support

Managing Your Retailers MARKETING MIX ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Retailer Margins Merchandising Turnover Demand

Managing Your Retailers PRICE ,[object Object],[object Object],[object Object]

Managing Your Retailers TRADE PROMOTIONS ,[object Object],[object Object],[object Object],Promotional Spending Product Sales Co-op Ad? Promo Allowance? Point of Purchase?

Managing Your Retailers SALES FORCE ,[object Object],[object Object],[object Object],Sales Force Channel Sales Distribution Channel B Distribution Channel A Merchandisers

Managing Your Retailers MEASURING SUCCESS ,[object Object],[object Object],[object Object],[object Object]

Managing Your Retailers OTHER INFORMATION ,[object Object],[object Object],[object Object],[object Object]

Managing Your Retailers SUMMARY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Managing your retailers

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

Similaire à Managing your retailers

Similaire à Managing your retailers (20)

Plus de amitgurus

Plus de amitgurus (20)

Dernier

Dernier (20)

Managing your retailers