A comprehensive skim and partial nose-dive into the world of Marketing through Social Media tools.

1. Web 2.0 & its Applications to Marketing Amit Haralalkawww.TalkingTails.in amit@talkingtails.in

2. Introduction Web 2.0 Technologies Implementation Businesses & Web 2.0 Web 2.0 Tools Social Media Marketing Social Media in India SM: Business Profiles Measurement Conclusion Agenda

4. Common characteristics

5. Do It Yourself (DIY)

6. Rich Internet Applications (RIA) like AJAX, Adobe Flex

7. Lighter weight Web development models

8. Wikipedia vs Britannica

9. Bottom-up community approach rather than traditional top-down approachIntroduction

10. O’Reilly’s Web 2.0 Map

11. Implementation Web technologies & design Flash websites, CSS- fluid sheets Google AdsensevsDoubleClick Tagging vs directories Participation vs Publication Wikis vs content management

12. Businesses and Web2.0 Key investments Technologies and tools Blogs Mash-ups (multiple data sources into 1) Tweets P2P RSS Survey highlights

13. Social Networking Facebook, Twitter, MySpace, LinkedIn Users add friends, send messages, share content Communities of like-minded interest Social Bookmarking Digg, Delicious Users share their favorite online content Also create online bookmarks Wikipedia Content created online by multiple users Web 2.0: Tools

14. Blogs Wordpress, Blogger, TypePad Online journals Embed content from other platforms Photo Sharing Flickr, PhotoBucket Creative Commons licensing rights Video Sharing Youtube, iMemories Upload video content for private/public sharing Web 2.0: Tools

15. ATL Vs. BTL

16. I trust my friends opinion because she doesn’t have a commercial intent I value her sense of judgement She recommends and all my friends corroborate. Customer can research online for HIGH INVOLVEMENT products It is very BUZZY – spreads like a Virus! Why it works?

17. Social Media Marketing: Phases

19. Discouraging Web usage statistics from India

20. Company perception “Very few online media users”

21. Recent trends (benefits cited)

22. More innovative products and services

23. More effective marketing

24. Better access to knowledge

25. Lower cost of doing business

26. Higher revenuesSocial media in India

28. Deccan Chargers @ ChargersHome

29. CricInfo @ Cricinfo News

30. Infosys @ Infosys

32. Web development

34. Viral

35. Social media

38. “Experts” being novices

41. Company name

42. Company URLs

43. Hot industry sites

44. Newsgroups

45. Track your competitiors

46. Employee Activity

48. SentimentMetrics

49. Social Mention

50. HitTrail

51. Social Bookmarks

52. Networks(Linkedin,Facebook) ...and lots more

53. Marketing pitch should include Social Media perspective Necessary to bridge social media gap Demands development of techniques for quantifying The Gaps The Performance Measurement to determine future investments Easier to measure Social Media (Web 2.0) impact over that of traditional media (TV/Radio/Print) Conclusion

54. Thank You