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Social Entrepreneurship:
How To Change The World
Dr. Jordan Kassalow
Founder & Co-Chairman
jkassalow@visionspring.org
March 4, 2014
Inspiration for VisionSpring
Transformative Experience
Dignity: Not Monopolized by the Rich
VisionSpring 1.0 - Business in a Bag
Vision = Economic Productivity
Vicky's Story
Lessons Learned from 1.0 Model

•

Customers willing to pay 10% of monthly income

•

Fashion matters

•

Market-based approach is critical

•

Conclusion: great idea but not a sustainable business
Model Innovation: When to Pivot?

Partnership Model

1.0
Proprietary Distribution Channels
Global Partnerships - BRAC
VisionSpring 2.0
Fixed Location & Mobile Optical Stores
India

12 optical mobile units and/or stores
reaching remote and rural India
VisionSpring 2.0
Fixed Location & Mobile Optical Stores
El Salvador

Five optical shops open
Replication of Hub and Spoke

September 1, 2012 - Karnal, India
Global Partnerships 2014
Map of our current VisionSpring Markets
Sales vs. Philanthropic Input
500,000
400,000

VisionSpring
Glasses Sales

300,000
200,000
100,000
0
2008

2009

2010

2011

2012

2013

In Millions (USD)

3.5
3
2.9

2.5

Philanthropic
Input

2
1.5

1.54

1.51

2008

2009

1.8

1.75
1.39

1
0.5
0
2010

2011

2012

2013
Our Impact
120
104
100

Economic
Impact
($216 x
glasses sold)

In Millions (USD)

80
80
67
60

Philanthropic
Input

45
40

43

21

20

1.54

1.51

1.75

2009

2010

1.39

1.8

2.9

2012

2013

0
2008

2011
Looking Forward – 10 million in 10 years

•

India: 1M pairs annually by end of 2016

•

El Salvador: cost covered by end of
2013

•

Global Partnerships: 23 developing
countries and counting

•

Disproportionate Impact
– Last mile and last 500 feet strategies
– Aspirational branding and marketing
Ecosystem
Ecosystem

Objectives

NGOs
Foundations

See for
learning

VisionSpring

Corporations

~700 M
people
in need of
glasses

Public
health

See for
safety

Research
institutions
Government

Multilateral
institutions

See for
work
World Economic Forum
See to Learn
See to Be Safe
See to Work
Key Partners and Recognition
Thank You

jkassalow@visionspring.org

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