9. Lessons Learned from 1.0 Model
•
Customers willing to pay 10% of monthly income
•
Fashion matters
•
Market-based approach is critical
•
Conclusion: great idea but not a sustainable business
10. Model Innovation: When to Pivot?
Partnership Model
1.0
Proprietary Distribution Channels
18. Looking Forward – 10 million in 10 years
•
India: 1M pairs annually by end of 2016
•
El Salvador: cost covered by end of
2013
•
Global Partnerships: 23 developing
countries and counting
•
Disproportionate Impact
– Last mile and last 500 feet strategies
– Aspirational branding and marketing