Marketers have always been keen to know what people search and talk about online on social media. We did some research on the same and searched various topics that were being talked about. There were topics related to science and technology, fashion world, new upcoming and established brands, celebrities and their personal and professional lives, relationships, daily news, travel and tourism, work and what not. Social media encompasses everything that comes under the sun and beyond.

1. What people talk about online
Marketers have always been keen to know what people search and talk about
online on social media. We did some research on the same and searched
various topics that were being talked about. There were topics related to
science and technology, fashion world, new upcoming and established
brands, celebrities and their personal and professional lives, relationships,
daily news, travel and tourism, work and what not. Social
media encompasses everything that comes under the sun and beyond.
Why do people come online?

2. If we take a close look, we see that social media has gained a lot of
momentum in the recent past. More and more people are lured towards it.
They feel the urge to communicate and interact with people on this particular
domain. It thus goes without saying that people come online to engage
themselves in some kind of discussions and gather information and derive
insights. As mentioned earlier that there are topics pertaining to nearly
everything that is discussed here, every individual gets a chance to benefit
themselves.
What makes people talk online more freely?
Many a times it happens that you meet someone in person and he will be all
shy and quiet, however if you catch up with him on the internet and he can’t
just stop talking. Yes, that has happened with each one of us. People find it
more easy and luring to talk online where they can share all their views and
thought processes without being questioned or stopped mid way. It is
considered that many people are not comfortable speaking directly to an
audience but are fairly easy going when it comes to using the internet to
disseminate their piece of knowledge to others.
What all is talked about online?
After going through a vivid research process we came across some of the
most talked about topics on the internet. They cover almost every area that
can be ventured into; though some of them have been discussed way more
than the others still each topic carries its own importance and credibility.
Here is a list of the many topics discussed and talked about majorly online;
1. News
The daily updates about the happenings around the globe take away most of
the attention of people. Whatever it might pertain to, the news takes the

3. foremost place when it comes to topics that are discussed more often on the
internet. Be it political or relating to a natural calamity people discuss and
talk about it from the very start till the end. Mainly sports and politics are two
fields that are more vividly discussed about online as the majority of people
relate to these two areas in particular.
2. Brands
Now, this is one particular area which catches attention of many. Online
media is full of conversations and interactions related to brands at large. All
around the world there are so many discussions regarding the branding
strategies, brand campaigns and what not relating to different and
innumerable number of brands. Presently brand managers are busy finding
new ways and methods to influence audience and sway them away from the
competitors. More than 55% people online are discussing various facts about
brands and their services. Social networking websites have done a major task
in this respect. Social Media branding has in itself become one of the most
hyped phenomenons today with chunks of people being intrigued to it; it is
the need of the hour for brands.
3. Celebrities
Every time there is something new happening in the life of some celeb
belonging to any field of fame, there are hyped discussions over the internet
about them. People drool over the fact that something worth noticing has
happened. Also videos like Gangnam Style gained much momentum and
became a sensation on the social media. As it is said there is nothing personal
in the lives of celebs people go ahead to discuss even the minute details about
them.
4. Life & Relationships
When we were analysing and collecting this data we came across a lot of
mentions over the web that referred to people’s own life and their own
relationships. Happy or sad people interact with others discussing their

4. problems, cherishing memories and showing how excited they are. The
internet has all witnessed every mood and every emotion of people and thus
this topic finds a place on the list.
5. Social Media
Well, we have social media all around us, users are so lured and overwhelmed
by this omnipresent facility that it goes without saying that the social media
in itself is a sensation. Various social networking websites- Facebook, Twitter,
Google+, Linkedin, Pinterest to name a few are talked about by people
belonging to all walks of life. As we mentioned earlier that nowadays brands
are most commonly using this particular domain to market themselves, social
media as a whole has become a necessary component for all. On internet
people are widely discussing about these platforms and are relating them to
their personal lives as well. Forums and Communities are the most hyped
additions to this list.
6. Gadgets
There are so many gadget freaks on internet who love talking about the
upcoming and trending gadgets. There are a number of websites that
particularly deal with details of upcoming and famous gadgets that are
regularly visited by gadget fans who utilise useful information from these
websites for making purchases and gaining knowledge.
7. Health
If one goes to some of the most frequently used forums and communities that
aim at connecting people and are not domain specific the most talked about
discussions are people discussing their health related issues and asking
questions about the same. Health is also an important area of concern which
has a good amount of online presence.
8. Music and Movies

5. Every new movie and every new song is talked about in great detail over the
internet. An observation reveals that the way these are scrutinized over the
net, it brings out the good and bad in it at once.
source : http://www.socialappshq.com/blog/2013/10/04/what-people-talk-about-
online/
http://www.socialappshq.com/