1. AVATAR – BASED MARKETING !” Amit Morya

2. Demystification of an Avatar A Brief History of Word AVATAR According to Hindu Mythology, Avatar describes the worldly incarnation of Lord Vishnu. It was popularized in its Cybersense by Neal Stephenson in his 1992 cult novel Snow Crash.

3. This is an Avatar – Alter Ego

4. Demystification of an Avatar Visual representation of a user in an online community. Conspicuous online manifestation of people’s desire to try out alternative identities. Avatars are endowed with mannerisms, skills and wardrobes.

5. Classes of Virtual World

6. Virtual Social Interaction Sites: 1. Entropia Universe

8. It is a direct continuation of Project Entropia, with MindArk reporting a 2006 in-game turnover of over 3.6 Billion PED ($360 Million USD)

9. Over 650 000 registered participants from over 220 countriesVirtual Social Interaction Sites: 1. Entropia Universe

11. Some of the companies that have partnerships to sell real world items within the Entropia Universe include 'Vexed Generation Clothing Ltd' of London, England, and '21st Century Fine Art' which has its real world offices in New York. 21st Century Fine Art have also opened a gallery in the heart of 'New Oxford' within the Entropia UniverseBusiness Opportunities@Entropia

12. Virtual Social Interaction Sites: 2. There.com

13. Itis a 3D online virtual world created by Will Harvey and Jeffrey Ventrella Venue for socializing with less role-playing than is typically found in MMORPGs It contains 12 major islands and numerous smaller islands, 500,000 members and many community places including businesses Virtual Social Interaction Sites: 2. There.com

14. Virtual Social Interaction Sites: 3. Second Life

16. 3-D virtual world entirely built and owned by its residents and inhabited by people from around the globe.

17. Spread over 20,000 acres of land.

20. pet manufacturer

21. casino operator

22. tattooist

23. nightclub owner

24. automotive manufacturer

25. fashion designer

26. aerospace engineer

27. custom avatar designer

28. jewelry maker

29. architect

30. XML coder

31. freelance scripter

32. game developer

33. fine artist

34. machinima set designer

35. tour guide

36. party and wedding planner

37. dancer

38. musician

39. custom animation creator

40. lottery operator

41. theme park developer

42. real estate speculator

43. vacation resort owner

44. advertiser

45. bodyguard

46. magazine

47. publisher

48. private detective

49. writer

50. gamer

52. Reality of Virtual World ‘Value’ of a thing determines price. ‘Real Money’ economy is connected to virtual world economy through the exchange rates w.r.t. to the site. For eg. it is Lindex for Second Life Economy figures and statistics are available on the respective website.

53. Myriad Possibilities and Opportunities Fast increasing number of Avatars. Thriving business on 3D social networking sites. E-commerce model: From Virtual to Real world. A right place to advertise.

54. Marketing in Virtual Worlds Ability to generate sustained consumer engagement with a brand. Second Life residents run businesses that sell virtual products and services priced in Second Life’s Linden dollars. Wells Fargo Bank operates a virtual world called Stagecoach Island, designed to educate teens about money matters. Coke Studios is a teen-oriented virtual world run by Coca-Cola.

55. Marketing to Avatars Advertising has always targeted a powerful consumer alter ego Marketing depends on soliciting people’s dreams Avatars might also be enlisted to play a marketing role.

57. Avatars ultimately could run virtual-world stores selling real-world products

58. As the barriers between virtual worlds and real life blur, so do the barriers between virtual worlds and the rest of cyberspace. Marketing to Avatars

59. Live customer attendee and feedback can be outsourced! Letting customer create a new shirt design, and see if other avatars buy that => if yes, new product development back in real world. Buying real world products from virtual world! (shipped, paid in linden dollars) Marketing to Avatars

60. Real Brands in Not-So-Real World Second Life - Nike sold virtual shoes to avatars. There - Levi Strauss promoted a new style of jeans. Sims Online - McDonald’s installed virtual fast-food kiosks Sims Online - Intel incorporated its logo into the screens of virtual computers Habbo Hotel - Kellogg’s sponsored a competition Second Life - Coke machines/kiosks are common. Second Life – Adidas did a marketing campaign for one of its products, while Toyota sold virtual cars.

61. Real World Business in Virtual World Best Buy Geek Squad For Second Lifers with a technical bent, Geek Squad Island is a great place to get free technical support. http://slurl.com/secondlife/Geek%20Squad%20Island/175/173/72

62. H&R Block The H&R Block presence on Second Life is an accountant's paradise Real World Business in Virtual World

63. Real World Business in Virtual World Cisco Island Well-populated island showcases Cisco products in a cleanly designed "connected home" of the future

64. Reuters A free gadget at Reuters helps people to stay in touch with the news in the physical world Real World Business in Virtual World

66. Drafting table to build the basic components of a real-world computerReal World Business in Virtual World

67. Sun Microsystems Chat sessions related to Client/Server, Java, Cell phones, etc. Real World Business in Virtual World

69. Car garage lets people customize vehicles to their liking, including the paint job and styling

70. Pontiac awards experimental land for designers -- free of charge.Real World Business in Virtual World

72. Invested $100 mn in virtual world

73. Employees use private island for client discussionsReal World Business in Virtual World

74. Fitment of Avatar Based Marketing in Indian Context Indian Internet Market Every 10th individual in urban India has accessed the internet Source: Online Gaming in India March 2007, IAMAI

75. Fitment of Avatar Based Marketing in Indian Context Indian Internet Market 100% user base growth in 2006 over 2004 Overall penetration less than 5% Source: Online Gaming in India March 2007, IAMAI

76. Fitment of Avatar Based Marketing in Indian Context Indian Internet Market Internet is percolating across India, from a high 64% of all users in 2001, the top 4 metros now account for 50% of all users Source: Online Gaming in India March 2007, IAMAI

77. Fitment of Avatar Based Marketing in Indian Context Indian Internet Market Internet is still an affluent phenomenon Source: Online Gaming in India March 2007, IAMAI

78. Fitment of Avatar Based Marketing in Indian Context Indian Internet Market Biggest target segment on internet – School going kids and Youth Source: Online Gaming in India March 2007, IAMAI

79. Fitment of Avatar Based Marketing in Indian Context Online Advertising in India Internet advertising comprised less than one per cent of advertising in the year 2005 Expected to be four per cent by the year 2010 i.e. 747 crores on a base of 19,562 crores Growth of the online ad industry will be consistently more than 40%

80. Advantage: Indian Marketers Counter Touch and feel mentality of Indian consumers Leverage creativity of customers – free of cost! Digital self – true aspiration of consumer Right place for test marketing After sale services through virtual sites Fitment of Avatar Based Marketing in Indian Context

82. Low internet penetration

84. Language is a major barrier to popularize Virtual 3D sites in India “Each virtual world has a different culture” Major Challenges for ABM in India

85. Consumers’ privacy concerns about the detailed tracking of avatar data pose obvious challenges Operators of virtual worlds make sporadic attempts to limit the unauthorized use of real-world brands Strong resistance to real-world commercial encroachment exists in many virtual worlds. Major Challenges for ABM in India

86. Thank You Thank You!!