2. Area of Work:
Apparels Section:
Colour coding and blocking
Size and price point focused
Non Apparels Section:
Optician Gold Bazaar Food Bazaar:
Cosmetics Luggage Oven Fresh
Zodiac Dollar Shop Dry Fruits
Mobiles Plants Sweets
Auto accessories
5. Main Facade
Welcoming
Inviting
Look is warm
Next step:
Replace main facade prints
Replace flag pole prints - main entry
and rear entry
Reposition lighting
Install new store directories
6. Promo area: Big Bazaar & Food Bazaar
Interactive
Live
Emphasis on Point of sale
Next Step:
Allocate promo areas on floor and
in the section
Spot light fittings
Promo driven Props designs
8. Cash counters:
Easy Approach
Guarantee Messages
Categorized counters– ICICI,Express Cash
Next Steps:
Prints replacement
Backlit
Counter messages– Closed/Open/produce
bill at exit etc
9. Customer Service Desk– CSD
Customer friendly
Refreshing music
Clear announcements
Promote – offers and discounts
Brighter colours
Next Steps:
CSD back wall print
Clear direction
Suggestion book
Training Training Training
10. Exchange Counter and Baggage Counter:
Clear exchange policies
Exchange timings
Customer friendly
Next Step:
Relocate sinages
Policies and Time sinages
Colour coding
11. Staff Training:
Basic VM training on
Merchandise Mix Presentation
Colour coding and blocking
Merchandise placements
Update on VM
Use and maintenance – mannequins,
Props and VM materials
Ticketing
