1. Summer Project On Right Execution Daily (RED) Presented by AMIT SONI Reg. no. 3020070044

3. Now operating in more than 200 countries and producing nearly 400 brands.

4. The vast Indian operations comprise 25 companies owned bottling operations & 24 franchises –owned bottling operations.

5. The Coca-Cola Company also produces & markets non carbonated including water, juice drinks energy & sports drinks, tea & coffee.

7. It has already invested nearly US$ 1 billion in India.

8. In 1993 Coca Cola was launched in Agra (India) again with a slogan of "OLD WAVE HAVE COME AGAIN" Joining the hand with Parle export Pvt. Ltd.

9. Coca-Cola has 45 distribution centres all over the India.

11. 1972 they started bottling another brand called “Rim Zim”

12. In 1976 when “Parle” started its product i.e. Thums up and Limca.

13. Then in 1987 they started their own plants for Mazza in Jandiala the capacity of this plant was 400 bottles per minute (BPM).

14. In 1994 this Amritsar bottling company was renamed and became Amritsar Beverages Pvt. Ltd.

16. RED is the survey method that company started in 2007.

17. It adds value to customers and consumers through “Excellence in Execution” at the point of sale.

18. For the survey of RED Company had hired the person from A.C Nielson One of the best survey company. The survey gets done daily in a year. In the RED concept the Coca-Cola company done survey daily in the market.

20. Secondly, check the availability of the product in the outlet.

21. Lastly, check the activation in the outlet.

22. These all the check Market Developer in daily routine.

23. He check the 25 outlet in a day and make the report out of 100 score. Score tracking is following:-

24. Visi-cooler = 30

25. Availability = 50

27. Major Competitors Coca-Cola PepsiCo Coca-Cola PepsiCo Mirinda Lemon

29. Determine the brand preference for customer.

30. To activate an outlet which is not an active

31. Gain feedback /suggestion from the outlet.

34. Secondly, the company give me a task make the 75 outlet RED score 100% in two areas Patti and Bhikhiwind with the Market Developer Mr. Sandeep Kumar in 11 to 10 August.

36. Which brand preferred by customer

37. Visi-cooler is 100% pure?

38. Visi-cooler is prime position?

39. RGB 300 ml is available?

40. Water 500 ml or 1 litre is available?

41. Combo short, Rack or Table top is activating?

43. The area of survey was Patti and Bhikhiwind area it was not fully developed area.

44. The psychological condition varies from place to place because in many places outlet owner was not supportive.

45. The study being undertaken in the peak season of May month might not have produced accurate data.

47. Some time the dealer not give the those scheme which provide the company.

48. Limca is the most selling brand of the company.

49. Coca-Cola RED concept is very effective, it ensure the availability of product and activation on outlets.

50. It recommended the proper utilization of assets

51. With the help of retailer as well as the customer get more knowledge about the brand of the company.

53. Company should provide the special discounts on that outlet which sale is high.

54. MDs and sales men should be given some more powers of decision making.

55. We must visit all RED outlets where the activation elements are missing and it must be activated immediately.

56. Company should make some strategy to compete with local cold drink brands.

58. Increase visibility

59. Wide range

60. Activation

61. Effective service.

63. Marketing Division

64. Maximum market share

66. Customer feedback system is not effective.

67. Coca-Cola giving less schemes and incentives to its retailers.

69. In the present scenario can come up with more verities in the fruit drink along with more flavours.

70. Big Hospitals and Club, Super markets

72. Preference of juices and energy drinks over cold drinks.

74. I have concluded that market share of Coca-Cola is higher than Pepsi and almost all the outlets are selling the coke’s products.