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The document discusses R.J. Reynolds, a major tobacco company in the US. It details some of R.J. Reynolds' top cigarette brands which make up about 28% of the US market, including Camel, Pall Mall, Winston, and Kool. The document also discusses strategies around tobacco blending, marketing, product innovation, and harm reduction approaches.

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“ Quitting Smoking Now Greatly Reduces Serious Risks To Your Health” Mr. Shantanu Ghosh (Mentor) Amit, Aakash, Alok, Ankit, Mandeep, Saurav
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National Ranking by Share (June 2010) R.J. Reynolds' Brand Share of U.S. Sales Type of Brand #3 Camel 7.45% Premium #4 Pall Mall 6.75% Savings #5 Winston 2.99% Premium #7 Doral 2.60% Savings #8 Kool 2.49% Premium/Menthol #11 Salem 1.68% Premium/Menthol
Growth Brands Support Brands Non-Support Brands Camel Winston Carlton Pall Mall Doral Eclipse Kool GPC Capri Lucky Strike Misty Monarch Salem
 
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Tobacco branding

  • 1. “ Quitting Smoking Now Greatly Reduces Serious Risks To Your Health” Mr. Shantanu Ghosh (Mentor) Amit, Aakash, Alok, Ankit, Mandeep, Saurav
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  • 15. National Ranking by Share (June 2010) R.J. Reynolds' Brand Share of U.S. Sales Type of Brand #3 Camel 7.45% Premium #4 Pall Mall 6.75% Savings #5 Winston 2.99% Premium #7 Doral 2.60% Savings #8 Kool 2.49% Premium/Menthol #11 Salem 1.68% Premium/Menthol
  • 16. Growth Brands Support Brands Non-Support Brands Camel Winston Carlton Pall Mall Doral Eclipse Kool GPC Capri Lucky Strike Misty Monarch Salem
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