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NEWS CONSUMPTION 06/02/09 AMIT G TEKALE>>SAKAAL>>PUNE
GLOBAL SCENARIO  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CHALLENGE  ,[object Object],[object Object]
CHALLENGE  ,[object Object],[object Object]
EXERCISE
EXERCISE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EXERCISE Mr. Sahastrabuddhe, 68 Mr. Anand, 31 Mrs. Vaidya, 38 and Rahul, 8 Sandy, 22 Rani, 10 Dr. Kedari, 45
MEDIA CONSUMPTION (TIMEWISE) Source : IFRA TV                                 Radio                                 New paper                                 Outdoor                                 Internet                                 Mobile                                 7:00 AM 8:00 AM 9:00 AM 10:00 AM 11:00 AM 12:00 PM 1:00 PM 2:00 PM 3:00 PM 4:00 PM 5:00 PM 6:00 PM 7:00 PM 8:00 PM 9:00 PM 10:00 PM
MEDIA CONSUMPTION (AGEWISE) Source : IFRA 0% 20% 40% 60% 80% 100% Mobile  Internet Newspaper under19 20-29 30-39 40-49 50-59 over 60
ONLINE IS THE KEY Online
WHY ONLINE? 1822 1927 1959 1994 1995 Entry Year Source : Industry Sources  No of years taken to reach 50Mn base  162 38 28 11 10 Fastest growth rate
FOUR PILLARS OF ONLINE  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ONLINE CAN INTEGRATE ,[object Object],[object Object],[object Object],[object Object],Print Television Radio Mobile Online
ALL ELEMENTS PACKED IN ONE What is this?
GLOBAL SCENARIO  http://en.wikipedia.org/wiki/RSS
COMPLEMENTARY PLATFORMS Web Radio VidCast RSS Feeds PodCast Mobile TV SMS/MMS Blogs eReader
NEW FORMS OF DELIVERY
INNOVATION IN NEW MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object]
THE FUTURE OF OL JOURNALISM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RADICAL CHANGE  ,[object Object]
Thank You Suggested Reading:  Digitizing the news, Innovations in online newspapers.  By: Pablo Boczkowski Get it from:  www.amazon.com [email_address]
 

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New Media New Technologies

  • 1. NEWS CONSUMPTION 06/02/09 AMIT G TEKALE>>SAKAAL>>PUNE
  • 2.
  • 3.
  • 4.
  • 6.
  • 7. EXERCISE Mr. Sahastrabuddhe, 68 Mr. Anand, 31 Mrs. Vaidya, 38 and Rahul, 8 Sandy, 22 Rani, 10 Dr. Kedari, 45
  • 8. MEDIA CONSUMPTION (TIMEWISE) Source : IFRA TV                                 Radio                                 New paper                                 Outdoor                                 Internet                                 Mobile                                 7:00 AM 8:00 AM 9:00 AM 10:00 AM 11:00 AM 12:00 PM 1:00 PM 2:00 PM 3:00 PM 4:00 PM 5:00 PM 6:00 PM 7:00 PM 8:00 PM 9:00 PM 10:00 PM
  • 9. MEDIA CONSUMPTION (AGEWISE) Source : IFRA 0% 20% 40% 60% 80% 100% Mobile Internet Newspaper under19 20-29 30-39 40-49 50-59 over 60
  • 10. ONLINE IS THE KEY Online
  • 11. WHY ONLINE? 1822 1927 1959 1994 1995 Entry Year Source : Industry Sources No of years taken to reach 50Mn base 162 38 28 11 10 Fastest growth rate
  • 12.
  • 13.
  • 14. ALL ELEMENTS PACKED IN ONE What is this?
  • 15. GLOBAL SCENARIO http://en.wikipedia.org/wiki/RSS
  • 16. COMPLEMENTARY PLATFORMS Web Radio VidCast RSS Feeds PodCast Mobile TV SMS/MMS Blogs eReader
  • 17. NEW FORMS OF DELIVERY
  • 18.
  • 19.
  • 20.
  • 21. Thank You Suggested Reading: Digitizing the news, Innovations in online newspapers. By: Pablo Boczkowski Get it from: www.amazon.com [email_address]
  • 22.