10. Harley Davidson vs. Honda
divergence of culture in the organizations
Harley Davidson Honda
Established : Milwaukee, US in 1903 Established : Tokyo, Japan in 1948
Reference : Organizational culture 10
11. “Harley Davidson” Culture
• Every detail is of the motorcycle construction is prioritized to innovation
• Harley and Davidson influenced the culture of their company. hey
brought to the competitive spirit of the company by taking part in
motorcycle racing
• organizational culture was being shaped by their passion and devotion
to the bikes.
• They set up the habit of hard work, embedded into the organizational
culture of the company
Reference : Organizational culture 11
12. “Honda” Culture
• Honda as organization is goal oriented, and doesn’t take the
“impossible” for granted.
• It is in the culture of the company is to achieve everything by
themselves-a philosophy of a proud organization.
“There are some technologies that we didn't have...But when you buy
technology it remains frozen, a foreign thing that is not part of
yourself, and in the end you don't know where to go with it”.
• Honda as organization practices personal contact within the
organization.
• Agressive and Competitive nature of Mr.Honda can be easily seen i nthe
organization
Reference : Organizational culture 12
13. Lets do a small Exercise !
1. It’s a Exercise about assessing the HFU culture from the
student point of view
2. Now Please Choose A/B/C/D from each of the 6 cultural
dimensions from the handout.
3. We will plot a simple chart which compares the
managements expectation from the HFU’s culture and the
opinion from the students .
Reference : Organizational culture 13