All new, posted 11 June 2014, to reflect the changes at Pinterest. Learn the best ways to use Pinterest for marketing. Part 2 teaches you how to get started on the site. by registering and then beginning to pin your marketing messages on the pinboards you will create. === This presentation is derived from “How to Use Pinterest for Marketing Purposes,” by Jeff Hamilton, Evelyn Trimborn and Martin Warner Eternal Spiral Books http://EternalSpiralBooks.com/pinterest

1. How to Use Pinterest for
Marketing Purposes
PART 2
A presentation derived from “How to Use Pinterest for
Marketing Purposes,” by Jeff Hamilton, Evelyn Trimborn
and Martin Warner
Eternal Spiral Books
http://EternalSpiralBooks.com/pinterest

2. Summary of Part 1
• We looked at the statistics and
demographics of Pinterest
• Based on what you have learned so far,
you have decided whether or not Pinterest
would be a useful addition to your
marketing mix.

3. Proceeding with Pinterest
• If you have decided that Pinterest would
be a good option for your business, you
will need to remember the ‘social’ in social
media. Do not oversell. You are joining a
community, not spamming everyone.

4. Adding Pinterest to Your
Marketing Mix
• Define your goals
• Review your website
• Consult with your web designer
• Request an invitation to join
• Wait for the invitation
• Link your account through Facebook
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5. Request an Invite
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6. Log In
• Facebook
• Twitter
• Email login
We recommend Facebook
for a number of reasons
which have to do with
getting followers right
away on Pinterest.
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7. Profiles and Settings
• Create a great profile
• Add your profile picture/logo
• Add links to social networks
• Add keywords
• Create a really excellent profile
• Select your categories of interest wisely
• Start creating board of what you find right
away.
• Pin 1 promo per 20 pins
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8. Pinterest Settings
• Upload an image or logo
• Link to Facebook
• Link to Twitter
• Find friends through your networks
• Hide your Pinterest profile from search
engines
• Deactivate your account at any time
• Update your account details at any time
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9. Your Pinterest Boards
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10. Setting Your Board Topics
• Use fun titles
• Include keywords
• Include a board for clients
• Include a board for inspiration
• Your HQ location/insider view
• Be a real person, not just a marketer
• Reorder boards as needed to create the
impression you wish to create
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11. Set a Board Cover
If you do not set a board cover, then the last item you pinned will be the main one
that shows. This can be good for some of your boards in order to show that your
boards are updated regularly with interesting content, but for your business
boards, be sure to set a board cover that reflects well on your topic and on your
business.
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12. How to Pin
• Upload images from your computer
• Add a pin directly from a URL
• Use the Pin It Button from Pinterest-follow
the video instructions provided on the page
EternalSpiralBooks.com/pinterest

13. Formatting Pins
• Use creative titles
• Use keywords
• Tag others with @ symbol
• Add prices to products if your goal is
direct sales.
• Credit your sources when possible.
• Ask questions in order to encourage
comments
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14. Adding Links to Pin Uploads
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15. Types of Pins
• Images from your website/blog
• Images from blogs you read
• Images from customer sites
• Photos
• Infographics
• Logos
• Food and Fashion
• Text slides
• Videos
• You can pin almost anything
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16. Summary of Part 2
• You have learned how to get an account,
set up your profile, pin and upload pins.
• You have also learned how to format your
pins, link using your pins, and about the
type of pins you can use to market your
business on Pinterest.

17. What You Will Learn in Part 3
• How to set up a pinning strategy
• Copyright issues you need to be aware of
when using Pinterest
• How to collaborate with others
• How to build your audience
• Integrated marketing strategies using
Pinterest
• How to measure and track your success

18. How to Use Pinterest for
Marketing Purposes
End of Part 2
A presentation derived from “How to Use Pinterest for
Marketing Purposes,” by Jeff Hamilton, Evelyn Trimborn
and Martin Warner
Eternal Spiral Books
http://EternalSpiralBooks.com/pinterest