This presentation is the English version of the one Cécile and I made at the \'Serious Games Expo 2009\' in Lyon on the 9th December 2009. It showcases the set of simulations / serious games designed and developed at INSEAD CALT and then commercialised by AlphaLabs on collaboration, change, innovation management, as well as InnoTube, the collaborative WEB2.0 tool developed in the framework of the EC-funded project LABORANOVA which is closing its experimental phase. For more details on EIS, EagleRacing, Synergy, LingHe and GulfCom please contact Cécile at info@alpha-simulations.com. For what concerns InnoTube, please feel free to contact me via LinkedIn.

1. AlphaLabs
presents its Simulations
AlphaLabs 2009

2. EIS Simulation
AlphaLabs 2009

3. An efficient solution for mastering
the process of change management
1. What is it?
1. What is it?
2. To Whom ?
2. To Whom ?
3. How ?
3. How ?
4. Our References
4. Our References
AlphaLabs 2009

4. A new learning method to conduct change
1. What is it?
1. What is it?
The EIS Simulation is a multimedia learning software which allows
participants to simulate important changes within an organization while
facing various forms of resistance.
AlphaLabs 2009

5. A tool adapted to different kinds of
organizations and situations
2. To Whom ?
2. To Whom ?
The EIS Simulation applies to:
•SMEs and large corporations.
•Private and public organizations.
•Universities, Business Schools and Corporate Universities.
The EIS Simulation enables participants to experience the
change process by stimulating productive group discussions on
the subject of change and innovation management within a
risk-free environment.
AlphaLabs 2009

6. Participants of the EIS Simulation are confronted
with a real situation of change management and
with all its difficulties
3. How ?
3. How ?
The simulation devises a situation where a group of
consultants and/or managers (i.e. the change agents) are
appointed to convince the reluctant management board of an
outstanding performing subsidiary to adopt the parent
company’s Executive Information System (EIS).
A simulation-based workshop can be rolled out within a
timeframe of a half-day and a full day (including briefing,
simulation running and de-briefing) with teams of 3-6
members each.
AlphaLabs 2009

7. The essential tool for change management
4. Our References
4. Our References
More than 240 professionals (Managers, professors, and trainers) deploy the EIS
Simulation world-wide. In 2009, more than 12 400 persons were trained.
Our references : FERRARI, FIAT, PFIZER, BTS, IBM, EXPER, GESTCHANGE, ALCATEL-LUCENT,
SONALP, ALSTOM, MANDIRI, BBVA, CEMEX, DELOITTE, CLIFFORD
CHANCE,CORECONSULTING,BRAKA, DHL, SWEDISH TRADE COUNICIL, DANFOSS, IKEA, CREDIT
AGRICOLE, BMW, ABB, ABN AMRO, BELCAGOM, DELOITTE, CREDIT SUISSE, FORD,
FINMECCANICA, L’OREAL, ROCHE, WORLD BANK…
Aarhus School of Business, AGSM, ALBA, Albert School of Business, Audencia, Boston University,
INSEAD, CEDEP, China Europe International Business, Columbia Business School, Crandfield
University, Darden Business School,Duke Coporate Education, ESADE, ESCP-EAP, FH Flensburg, FH
Ingolstadt, HEC Montréal, IAE Aix-en-provence, IAE Paris, India School of Business, Irish
Management Institute,Kellogg School of Management, Lake Forest, National Defence Universitty,
NY University, Texas University…
AlphaLabs 2009

8. OUR REFERENCES
OUR REFERENCES
AlphaLabs 2009

9. OUR REFERENCES
OUR REFERENCES
AlphaLabs 2009

10. Understanding the dynamics of
Diffusion, Change & Resistance
Your Challenge
Your Challenge
Change Change
Strategists Recipients
Change Implementation Process
AlphaLabs 2009

11. Change and Innovation
The Challenges of Change
LEARNING
GAME EIS
Simulation
Albert A. ANGEHRN
Professor of Information Technology and Entrepreneurship
Alcatel Chair of Net Economy & e-Management
AlphaLabs 2009 Director, Centre for Advanced Learning Technologies (CALT)
INSEAD, The European Institute of Business Administration

12. French EIS Simulation : The Challenges of Change
AlphaLabs 2009

13. Your Mission during the Simulation
AlphaLabs 2009

14. The Organisational
Chart
AlphaLabs 2009

15. Some Screenshots
The Score sheet
Networks
The Personal
Profiles
The Control Panel
AlphaLabs 2009
AlphaLabs - 2009

16. Let’s play !!
AlphaLabs 2009
AlphaLabs - 2009

17. LingHe Simulation
AlphaLabs 2009
AlphaLabs - 2009

18. LingHe Simulation
What is LingHe?
LingHe is an adaptation of the EIS
Simulation where the characters, their
behaviours and all related dynamics
(networks, cultural factors, etc.) simulate a
realistic Chinese context.
What does a LingHe workshop aims to
achieve?
The LingHe Simulation provides a rich,
interactive learning experience, intended
to help individuals understand how change
and transformation take place in Chinese
AlphaLabs 2009 organizations.
AlphaLabs - 2009

19. The LingHe
Simulation
AlphaLabs 2009
AlphaLabs - 2009

20. GulfCom Simulation
AlphaLabs 2009
AlphaLabs - 2009

21. GulfCom Simulation
GulfCom has been conceived to explore the specific challenges of leading change in
Middle Eastern organisations and to address the local specific training needs.
What's the game scenario?
Imagine yourself at GulfCom.
GulfCom is a Middle East telecommunications company with a majority shareholder named Al Saqr
Investments.
Your mission:
Al Saqr group that has sent you to GulfCom to convince the 24 members of its Management Board to effectively
implement locally the group-wide Performance Management System (PMS)
As you enter the GulfCom simulation, you'll see that the new PMS has already been firmly set in place throughout the
entire Al Saqr group, with the only exception of GulfCom; you'll also see that GulfCom has tended to finding convenient
ways or "nice excuses" to avoid / put off the adoption of the group-wide PMS so far, because of their outstanding
contribution to the overall success of the GulfCom operations.
In what specific context will GulfCom be
used?
The GulfCom Simulation will be the key
component of 1-day learning experience
workshops designed for facilitated groups of
managers and decision makers who are
interested in extending their understanding of
AlphaLabs 2009
the dynamics of change and transformation in
Middle East contexts.

22. Eagle Racing Simulation
AlphaLabs 2009

23. Eagle Racing
Simulation
EagleRacing is a video-based
collaborative decision-making
AlphaLabs 2009 simulation.

24. Eagle Racing Simulation
What management challenges does
EagleRacing aim to address?
•Management decision-making
•Cross-sector collaboration
•Ethical, culture-specific and value-related
factors in collaboration contexts
•Collaboration traps and barriers
•The opportunities and limitations of
collaboration technologies
AlphaLabs 2009

25. Eagle Racing Simulation
How is it played?
EagleRacing can be played on-site during
a workshop or on-line over 4-8 weeks in one
of
3 possible formats (“Beyond the classroom”):
Engaging participants actively before the
workshop starts on campus - helping them to
get to know each other better through a
collaboration experience which is then debriefed
at the beginning of the program (BEFORE)
Engaging participants actively during a module
break (DURING)
Engaging participants actively after the end of a
workshop – giving them a context (and
“pretext”) to remain in touch afterwards, by
extending their management learning
experience as well as their networking and
collaboration patterns (AFTER)
AlphaLabs 2009

26. AlphaLabs 2009
AlphaLabs - 2009

27. Synergy Simulation
AlphaLabs 2009

28. Synergy
Simulation
The Challenge of Adopting
Advanced Collaboration
Processes and Systems in Large
Organization
Your mission:
You and your team have just been appointed by the Board of GlobeCom to a challenging and
critical management mission: Over the next 6 months you will be operating at FrontMedia, a
recently acquired fast growing company.
Your objective there is to persuade a successful but very independent-minded top
management team to harmonize their processes to the ones of the GlobeCom group by
adopting Synergy, the group-wide collaboration system that GlobeCom has recently rolled out.
AlphaLabs 2009

29. InnoTube
Web2.0
AlphaLabs 2009

30. An efficient tool for mastering the time that
changes :
innovation, collaboration, communities…
1. What is it ?
1. What is it ?
2. To Whom ?
2. To Whom ?
3. How ?
3. How ?
4. Our References
4. Our References
AlphaLabs 2009

31. A new learning method to work in a
collaborative way
1. What is it ?
1. What is it ?
InnoTube is a Web-based system aiming at supporting and
stimulating Innovation-centered Knowledge Exchange and
Sharing among distributed groups and communities.
InnoTube consists of 6–coupled knowledge exchange environments,
namely:
a featured Video Channels Space
a Community Network Visualization and Navigation Tool (NVNT)
a Rich Profiling Space
a set of Intelligent Agents (Connection A., Recommending* A.,
Concierge A., Similarity A.)
a Communication Space (Text- / Video-chat, forums, comments)
a Games Space
(*) the Recommending agent gathers information about users’ profiles and
behaviours in order to select the most appropriate videos to watch and users to
AlphaLabs 2009
connect with

32. InnoTube: the Web2.0 Innovation
booster
Video
Channels
AlphaLabs 2009

33. InnoTube: the Web2.0 Innovation
booster
NVNT: the
Community
Network Map
Ideas / Videos 90
80
People 70
Tags 60
50 East
Connections 40 West
Mon Jun 2
30 Thu Jul 3
North
2 12:38:37 4 08:41:30
20
10
0
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
AlphaLabs 2009 Sat May 31 Thu Jun 26
1 12:07:55 3 10:37:03

34. InnoTube: the Web2.0 Innovation
booster
Rich Profiling
Interests
Competences
Blog
Activities
AlphaLabs 2009

35. InnoTube: the Web2.0 Innovation
booster
Games!
AlphaLabs 2009

36. InnoTube: the Web2.0 Innovation
booster
Intelligent
Agents
Concierge
Connection
Similarity
Recommendation
AlphaLabs 2009

37. InnoTube: the Web2.0 Innovation
booster
Communication
Comments
Forums
Chat
Video-Chat
AlphaLabs 2009

38. A tool adapted to different kinds of
organizations and situations
2. To Whom ?
2. To Whom ?
InnoTube applies to:
Large corporations
SMEs and SMEs associations.
Private and public organizations.
Universities, Business Schools and Corporate Universities.
AlphaLabs 2009

39. A tool adapted to different kinds of
organizations and situations
2. To Whom ? Some examples…
2. To Whom ? Some examples…
InnoTube has been already experimented in the following contexts of use:
New Product Design and Development (NPD)
Car manufacturing industry (Alfa Romeo, FIAT)
Executive Education
In an association with corporate organisations
(GMP programme @ CEDEP)
In a large organisation corporate university
(SLD programme @ Alcatel-Lucent)
InnoTube is going to be deployed in the following contexts of use:
Crisis Management
Innovation diffusion for eGov services addressing rural SMEs
AlphaLabs 2009

40. A tool adapted to different kinds of
organizations and situations
AlphaLabs 2009

41. InnoTube supports and facilitates the
collaborative work in communities
of innovators and of learners
3. How ?
3. How ?
InnoTube can be used alone as collaborative WEB2.0 working environment in
order to foster ideas and experiences exchange and sharing, but also in
combination with a simulation, as follows:
to support to the simulation
in order to sustain the collaborative work / activities between the community
members, or
for helping the simulation facilitator(s) in managing the simulation community of
users
using the simulation as a support in order to pursue a goal in a specific
context of use (e.g. innovation, change, executive education…)
e.g. focus on collaboration thanks to EagleRacing
e.g. focus on change thanks to EIS or LingHe…
AlphaLabs 2009

42. InnoTube supports and facilitates the
collaborative work in communities
of innovators and of learners
3. How ? Some Contexts of Use
3. How ? Some Contexts of Use
In the framework of Executive Education, InnoTube supports
projects based on Action Learning
BEFORE…
DURING…
AFTER…
…training Modules and
experiencing cross-Projects Collaboration
Experience Exchange AFTER a Training Module, and Community Building
In order to:
ADD VALUE (Learning & networking) to traditional Management Programs
Help managers to EXPERIENCE WEB2.0
AlphaLabs 2009

43. InnoTube: the Web2.0 Innovation booster
4. Our References
4. Our References
InnoTube has been experimented at Alfa Romeo and FIAT in the New Product
Design & Development context of use (*)
Experimentation in progress at CEDEP in the framework of Executive
Education
Experimentation in progress at Alcatel-Lucent in the framework of Executive
Education
(*) Angehrn, A.A., Luccini, A.M. and K. Maxwell (2009), InnoTube : A video-
based connection tool supporting collaborative innovation, Interactive
Learning Environment (ILE) Journal, Vol. 17 No. 3, pp 205-220.
AlphaLabs 2009

44. Supporting the social dimension within the
communities of innovators and of learners in
the organisations
The Challenge
The Challenge
Fostering PARTICIPATION by
Making social activities / interaction visible
Providing the means of self expression (videos, texts)
Exploring the network of relationships and knowledge
Playing a game
Providing the means to develop TRUST
By implementing mechanisms of feedback and reputation
Allowing a user the ability of SELF-DESCRIBING
Personal Digital Identity
Providing COMMUNICATION means
Forum, blog, communication one-to-one (video / chat)
AlphaLabs 2009

45. Site@: www.alpha-simulations.com
@Blog: http://simulationeis.blogspot.com/
AlphaLabs 2009