1. Website Management
(A brief understanding)

2. What are the Critical Elements for a Website?
1. DESIGN
 Whether it represents our brand and logo
 Captures the attention of the visitor
 Effectively represents what we are and what we do
2. CONTENT
 Stakeholder Driven, formats decided by user/stakeholder
 Whether it makes the site engaging, relevant, and appropriate
for the audience
 Has a voice or a point of view to convey our vision
3. NAVIGATION
 Structure and organization of the site
 Easy access to information

3. Critical Elements of a Website – Contd…
4. FUNCTIONALITY
 Ease of use, clarity and simplicity
 Loads quickly and has live links
5. INTERACTIVITY
 Making the user to participate, become involved with the site
 Responding to offers, searches, blogging, and real time feedback
6. UPDATION
 Based on the content given by the Stakeholders
7. MAINTENANCE
 Various Activities include., Testing, Analysis etc.
 Security & Performance Check
 Search Engine Optimization

4. Website Process Flow
Stakeholders
(Define Content)
Change Request
Designers / Content
Writers (Creative)
Web Master Technology
Updation /
Maintenance

5. Responsibilities
Stakeholders for Content
 Creating new content for publication on the Web/Internet. Revising
existing content
 Communication and marketing needs, budget and resources
 Checking accuracy and integrity of web content, publishing policy and process
 Determining site presentation and the positioning of the content
 Initiating and approving new developments, copyright clearances and other legal
compliance
 Acting as the first point of contact for content changes and feedback from web
users.
Design & Content Writers
 Plans creation and maintenance of site (including subsites)
 Design the site along with the Stakeholders with ease of usability and
accessibility
 Writing content for custom web applications
 Ensures consistence in the vision / message to be communicated through the
site to the web users
 Ensure Content Quality and compliance
 Writing or refining data for the edited content and proof reading

6. Responsibilities
Webmaster
 Webmaster will be the contact person for the information architecture, domain
host, domain / subdomain registration service, etc.
 Will liaise with all Stakeholders in receiving and posting information
 Checking accuracy and integrity of web content
 Providing reports, statistics, and system analysis to stakeholders
 Supporting and maintaining web applications.
 Delivering web applications to customers (e.g., documentation, installation and
testing, integration with other systems)
Uploading & Maintenance
 Template development / customization and implementation
 Uploading materials to the domain hosting service
 Coordinating and assigning priority for all web applications
 Delegating web tasks where appropriate

7. Roles & Responsibilities
• Define Stakeholders for the overall website and also part / portions of
the website(s)
• Design & Content Writers – primarily Corporate Communication
responsibility
• Web Master – Played by IT, no formal defined role and position at
present
• Uploading & Maintenance – through a 3rd party with primary
responsibility with IT (part of IT Services offered)

8. What we need to decide
• To have a proper defined structure with clear roles & responsibilities and
identified members of the
– Content Stakeholders
– Design & Content Writers
– Maintenance

9. Website Maintenance Activities
(Technology piece)

10. Testing
Software Testing
1. HTML Validation check
2. CSS (Cascading Style Sheets) Validation check
3. Navigation check (check box, combo box, list box, etc)
4. URL check
5. Content check
6. Validation check (Form Validation)
7. Image Blur and sizes
Functional Testing
1. Manually Testing Each Functions
2. Check for all the links in the website (Internal links, External links,
Mail links, orphan pages, Broken links )
3. Client Side Compatibility (Diff Browsers Check, Graphics loading
Check)

11. Security & Performance Check
Security Check
1. Valid and invalid login
2. No of Tries
3. Password encryption check
4. Session Check
Performance Check
1. Website reaction time for continues load and stress problems
2. Website performance under different servers using online tests

12. Analysis & Statistics
Analysis
 Visitors
 Page views
 Bounce Rate
 Referring sites, Referring search engines (and corresponding
keywords)
Statistics
Configurable Counter Keyword Analysis
Configurable Summary Stats Search Engine Stats
Magnify User Stats Averages
Click Path Analysis Visitor Comparisons
Popular Pages Visit Length
Visitor Path Tracking Returning Visits
Campaign Tracking Recent Visitor Activity
Conversion Tracking Recent Pageload Activity
Entry Pages Recent Visitor
Exit Pages Country/State/City Stats
Multiple Site Management Browser Stats
Referring Domain Operating System Stats
Referring Pages User Access Management

13. Onsite SEO (Search Engine
Optimization)
To boost our Business in the world of Online/Ecommerce.
 Keyword Analysis, Keyword Density Check
 Original Content, Checking The HTML and CSS Validation
 Creating Meta Tags (Title,Description,Keywords,)
 Anchor Text, Graphic Alt Text
 Link Validation Using Tools (Internal links, External links, Mail links, orphan
pages, Broken links)
 Forum Posting, Blog Posting, Site Map
 H1,H2 Header Check
 Social Networking

14. Offsite SEO (Search Engine
Optimization)
 IMAGE ,LINK,ARTICLE Submission to Directories
 SEM (Social Media Submission)
(Facebook,youtube,linkedin,Twitter,Flickr,etc)

15. Next Step…
To Initiate a discussion on how We can
ADD VALUE to your esteemed organization
Please contact and send in your views / comments to
amol.vidwans@gmail.com
OR
Call on +919665037357
THANK YOU!!