Learn more about Mobile Growth: http://mozza.io These are the slides of a talk I gave at TradeCraft (http://tradecrafted.com/) on growth marketing for mobile startups.

1. MOBILE ACQUISITION
& RETENTION

4. How to prevent a $30B mistake?

5. How to launch so well that it drives people mad?

6. Why do you stick to your phone all day long?

7. How Facebook lost $30B

9. I think the biggest mistake we made as a company is being too much
on HTML5 as opposed to native.
“
Zuckerberg

10. 2008
100 million users
!
$300 million in revenue

13. 1.5

16. The recovery

19. 2012 2014

21. Facebook revenue
Desktop Mobile
23%
77%
Desktop Mobile
53%
47%
q4 2012 q4 2013

24. The future of facebook
is mobile

29. How to launch so well that it drives people mad?

32. MG Siegler (Google Ventures)

33. Dec 2012

34. “ The best email app you’ll ever use.

35. The bandwagon effect

36. $100mm

37. “ If you’re not shameful, it’s too late…
(only if you’re looking for product-market fit)

38. Why do you stick to your phone all day long?

39. 102,000,000,000
app downloads
in 2013

40. 20% of the apps downloaded are only used once (Localytics)

41. average retention rates:
34%
18%
13%
25%
After 3 months After 6 months

42. Secret
!
!
75% of people with more than 5 friends come back everyday

43. Nir Eyal’s hook canvas

44. Shopkick re-focus on content

45. Mobile is the new game

46. Thank you!
amontcoudiol@gmail.com
@adrienm