The document discusses a study on consumer behavior towards malls in Ghaziabad, India. It selected four leading malls and surveyed 160 customers. The findings show that 75% of consumers frequently visit malls in Ghaziabad, with 55% preferring Shipra Mall. Most consumers visit for food, shopping, and location. Customers prefer a particular mall for attributes like ambience, cleanliness, and infrastructure. The suggestions call for malls to increase products, events, food variety, and focus on location, ambience, parking, and security to attract more customers.
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