A Century Ago, India was regarded as the river of milk. There were lakhs of Gir cows in Saurashtra, Gujarat and other parts of India. Extensive cross-breeding of Jersey cows started because it brought more profits. Slowly but gradually, Gir Cows of original breed started declining. Today, India has only a few thousand Gir Cows of original breed left! We have not only loosing Gir Cows - we are loosing our health, wealth and pride. Visit www.amrutgir.com to find out more.

1. The Home of Gir Cows

2. Gir Cow
• One of the best
cow breeds in
world
• Gir Cow milk is of
high nutritional
value containing
52 types of
nutrients.
• Gir Cow milk is
“Amrut”

3. A Century Ago…
• India was regarded as the “river of milk”.
• There were lakhs of Gir cows in Saurashtra,
Gujarat and other parts of India.
• In the 19th century, the British brought the
“high yield” Jersey Cows to India.
• Jersey Cows were originally produced to
satisfy the “meat” demands of the west. Milk
of Jersey cow is not fit for human
consumption.

4. The Greed Increased
• Since Jersey Cows produced more milk and
required relatively less cost of maintenance,
people started adopting these cows and
breeding them.
• As if this was not enough, Co-operative dairy
movement started. Cow milk was purchased
in large volumes by these dairies.
• Monetary Value of milk is decided based on
the “percentage of fat” in the milk

5. Gir Cows Lost
• Gir Cow milk lost the battle because it had
more “energy” and “nutritional value” but less
“fat”
• Some people were not interested in energy or
nutritional value, they were interested in
“money”
• Rampant cross breeding of Jersey cows
started because it brought more “profits”
• Slowly but gradually, Gir Cows of original
breed started declining

6. One Country Knew it!
• In 1960, Brazil government imported 2 Gir
cows and 2 Gir bulls from the erstwhile
Princely state of Bhavnagar
• Today, Brazil has lacs of Gir Cows of original
bloodline
• High quality milk of these cows is supplied
across North and South America

7. During the same time…
• We kept losing our precious wealth - the
“Gir Cow”
• We kept drinking low quality milk
• We kept getting unhealthier
• Because it was convenient
• Because we did not care

8. Enter: 2013
• India has only a few thousand Gir Cows
• Very few out these cows are of original “Gir”
bloodline
• We have not only lost our cows, we have lost
our health, wealth and pride

9. It’s happening near you
• Gir Cows are cross-breeded
• Cow farm owners wants to keep Buffalo and
Jersey
• Cows are injected with steroids to produce
more milk making them unhealthy and sick
• Cows eat garbage and left overs

10. • Cost of maintaining Jersey Cows turns out to be
much higher because it is not the natural
domicile of India
• Jersey Cows contain A1 type protein has been
found to be the main reason behind diabetes,
overweight and heart diseases
• Jersey cows, male child are “Bos Taurus”
category and are not usable for farming or
carting. Hence they are sent to butcher houses
The Lesser Known Facts about Jersey

11. We stand a chance
• If we unite to support the cause to
protect our legacy
• Let us save our beloved mother, who
has nourished us for generations
• Let us protect the “Gir Cow”
• For our present and future
generations

12. You can do so, with us

13. We are determined…
• To develop and grow pure breeds of Gir
Cows
• To educate & stop cross-breeding of Gir
Cows
• To promote consumption of pure Cow
Milk and Ghee
• To encourage the use of Cow Dung and
Cow Urine

14. Our Story
February 1st 2011 Purchased one cow from Talala (Gir). Family
owned farm house was the home to our first
Gir Cow.
December 2011 With growing support of friends and family,
added 5 more cows
2012 Number of cows grew to 15. Shifted to a bigger
location near Ghuma Gam (Ahmedabad) .
2013 Number of cows increased to 40. A public
charitable trust was formed in Ahmedabad,
Gujarat.

15. Who we are?
Jay Jobanputra
Businessman
Age: 34 years
Jitendra Labadiya
Chartered accountant
Age: 32 years.
Hrishikesh Jobanputra
Entrepreneur
Age: 36 years
Ketul Thakkar
Senior Executive
Age: 38 years
Chirag Jobanputra
Entrepreneur
Age: 31 years
Bharat Labadiya
Ex police officer
Age: 28 years
Amrut Gir is run by people like you, professionals,
businessman and individuals from different walks of life.

16. OUR ACTIVITIES & ACHIEVEMENTS

17. Educational Visits by School Childrens

18. Our Cows Eat Only the Best

19. “Tulsi” won highest milking cow
award by yielding 20 liters in a day

20. We are proud to preserve 40 cows
with love and care

21. What We have Learnt?
• Gir Cows if kept with
the right care can
provide higher yields
than Jersey cows or
Buffaloes
• Gir Cows are very
sensitive towards
their environment

22. Our Next Goals
• Breed high quality Gir cows and keep them in
a great environment
• Set-up a permanent and bigger facility for
Gaushala

23. How to Contribute
• Contribute by adopting a cow.
• Donate a small amount to help us in
our mission to protect Gir cows
• Start a Gir Gaushala with our help &
support

24. How to Donate…
Direct bank transfer, standing Instructions or sending a
crossed check/dd at the following address:
Trust Reg. no. E/20242, PAN No. AADTA9306N
Registered Office
9-A, Vrajvihar society, Opp. Sterling
City, Near Sales India, Bopal Road,
Ahmedabad, Gujarat, India – 380058
Contact Person: Bharat Labadiya
Mobile: 99099 51455, 9099099916
E-mail: amrutgir@gmail.com
Bank Account Information
Account Name: Amrut Gir Gaushala
Education And Charitable Trust
Bank Account Number:
50200001685339
Bank Name: HDFC Bank
IFSC Code: HDFCINBBAHM

25. Visit us…
Gaushala Address:
Amrut Gir Gaushala, B/h. Ghuma Bus Stand
Ghuma Gaam, Ahmedabad, Gujarat, India.
Website: www.amrutgir.com
E-mail: amrutgir@gmail.com