1. Presented By
AMIYA KUMAR SAHOO

2. Consumer Durables
• Type of products purchased by consumers that
are manufactured for long-term use
• Not Frequently Purchased
Examples
Appliances, home and office furnishings, lawn
and garden equipment, consumer electronics,
toy makers, small tool manufacturers, sporting
goods, photographic equipment, and jewelry.

3. Company Information
 IT consumer durable arm of Reliance Retail Ltd
 Subsidiary of Reliance Industries Limited
 Established Year- April 24,2007 in Delhi
 CEO-Brain Bade
 More than 100 digital store & 60 iStores or
Apple stores
 4000 products under 150 brands
 Plans to sell India’s first electric car, Reva Car.

4. Requirement
 Area of 2,000 to 3,000 sq. feet and is set up at a
cost of Rs.7 to 8 million for iStores
 Digital store-20,000 to 25,000 sq. ft. &
investment of Rs.3000 per sq. ft

5. Super Facility
 Experience Zones to simulate true-life
conditions
 Reliance ResQ –Online Solution (24*7 hrs)
 Extended warranty plans
 All the electronic durable under one roof
 Easy Home delivery facility.
 Reliable after sales services

6. Business Model

7. Product Category
 Mobiles
 Cameras
 Household electronics
 Home appliances,
 Computers,
 Gaming
 Office electronics equipment

8. Mobiles
 Mobile Phones
 Bluetooth Headsets

9. Cameras
 Cam cords
 Digital Cameras
 Digital SLR cameras

10. Household electronics
 Audio and video products like TVs, DVD
players
 Electronic musical instruments
 Car audio players
 LCD TV
 LED TV

11. Home appliances
 Washing Machine
 Water Purifier
 Microwave ovens
 Vacuum Cleaners
 Refrigerators
 Air Conditioners
 Air Coolers
 Fans
 Geysers
 DTH

12.  Desktop
 Laptop
 Keyboards
 Webcam
 Printer
 Scanners
 Computer Process
 Antivirus
 Ultra books
 Notebooks
 Tablets
computers

13. Gaming
 Gaming Consoles
 Games
 Latest Video & computer Games

14. Office electronics equipment
 Digital Projectors
 Office Printers
 Fax machines
 Photocopiers
 Videoconferencing
System
 Office chairs

15. Major Business Locations
 Hyderabad
 Bangalore
 Delhi
 Mumbai
 Chennai.

16. Importance of “Happiness”
 Doing every single thing that will make its
consumers feel contented.
 “What is Happiness according to you?”Face book campaign
 Watch a Hollywood or a sci-fi movie on a
3DTV for 45 minutes before buying it
 Expert Adviser

17. Brand Endowersment