1. THE BRAND

2. OBJECTIVES
India as a brand –
Different aspects of a Nation Brand:
1) Tourism
2) Exports
3) Film Industry
4) Investment & Immigration
5) Culture & Heritage
6) People
Advantages of a country as a brand.

3. INDIA AS A BRAND
There are a lot of different aspects of India as a brand.
Some of them are as follows:
Touris
m
Indian Tourism
Export
Indian Exports People
s
Indian Film Industry Natio
Indian Investment & Immigration n
Culture Brand Film
Indian Culture & Heritage &
Industr
Heritag
Indian People e y
Investme
nt &
Immigrati
on

4. INDIAN TOURISM
Incredible India
India is one of the most visited countries of the world and on top
of all travelers wish list. Its vastness and diversity with the right
blend of traditional and modern influences makes it an intriguing
destination for tourists from every corner of the world.

5. Indian exports
There are a lot of Indian industries that export goods to the
different parts of the world. Some of the most exported
industries are as follows:
Chemical Industry Home Furnishing Industry
Agriculture Industry Apparel & Textile Industry
Jewellery Industry Leather Industry
Gifts & Crafts Industry Plastic & Other Industry

6. Indian Exports
Chemical
7%
Plastic & Others
12%
Leather
8% Agriculture
19%
Apparel & Textile
21%
Jewellery
16%
Gifts & Crafts
5%
Home Furnishing
12%
Total Export GDP: 19.6 billion US

7. Indian Film industry
The Indian Film Industry comprises of
Bollywood, Tollywood, Kollywood, Sandalwood & much
more. Here are some facts about Indian Film Industry:
Hollywood produces 500 films per year, on average, &
has a worldwide audience of 2.6 billion. Whereas the
Indian Film Industry produces more than 1500 films per
year (non-consistently) & has a worldwide audience of
3.7 billion.
The Indian Film Industry took over Hollywood in 2004 &
has been leading ever since.
India’s 500 million population under the age of 20 will
ensure that the market inside India will grow
exponentially in the coming years.

8. Indian Investment
& Immigration
Brand India
Brand India is a phrase used to describe the
campaign India is using to attract business.
Basically the campaign is to project the attractiveness of India
as an emerging destination for business in the fields
of service sector, manufacturing, information
technology, infrastructure, information technology enabled
services, etc.
The campaign uses both India as huge market for products
and services as well as a lucrative destination for investment.
The federal government is spearheading the campaign with
considerable cooperation from the domestic business
body Confederation of Indian Industry (CII) and the more
informal India Inc. abroad.

9. Indian Culture
& Heritage
The culture of India is one of the oldest and
unique. In India, there is amazing cultural diversity
throughout the country. There is hardly any culture
in the world that is as varied and unique as India.
India has numerous cultural sites that have
archaeological, historical and aesthetic value.
Natural sites that conserve endangered
species, provide suitable habitats and preserve
the wild side of life.
The Indian National Symbols are emblematic of all
that India stands for, i.e., the
culture, heritage, beliefs, people, etc.

10. Indian People
India has more than two thousand ethnic
groups and every major religion is represented.
India's ethnic history is extremely complex;
nevertheless, distinct racial divisions between
peoples still exist as established by modern
anthropologists, despite the fact that the national
Census of India does not recognize racial or ethnic
groups within India, but recognizes many of the
tribal groups as Scheduled Castes and Tribes.
India is one of the most religiously diverse nations
in the world, with some of the most deeply religious
societies and cultures. Religion still plays a central
and definitive role in the life of most of its people.

11. Advantages of a
country as a brand
Strong brands evoke an emotive bond among people and
nations.
This translates into huge benefits – from greater goodwill to
an upswing in tourism, from growing exports to increased
investments.
Brands generate trust, confidence and continued association.
Nation brands encourage people to broaden their view of a
country.
Once a nation is looked at as a brand, anything from that
country is treated as a natural brand extension of that country.
Finally, nation brands can serve to be powerful sources of
motivation.
So the greatest benefit that a government can give its export
sector is to build a good country brand.

12. summary
In conclusion, India as a brand is still growing with the
help of globalization and modern technology.
It has the capacity to reap rich dividends for our country
both in terms of commerce and world status.
We, the citizens of India need to take it upon ourselves
to preserve and promote this brand.
“Bharatha mula desha!”

13. Thank you!