Collaboration can increase workforce productivity, boost effectiveness and accelerate innovation. Inspire your workforce to innovate and collaborate to drive tangible business outcomes. Learn how to harness trends of the collaborative economy to enable employees, managers and executives to build a connected and engaged company. Begin a strategy to implement collaboration within your company to create meaningful business value. Presented at the PRSA 2014 International Conference on October 12, 2014 in Washington D.C.

1. Leading + Inspiring
Employees In The
Collaborative
Economy
#PRSAIcon

2. L A U R E N
gray

3. A M Y B I S H O P

4. Overview
Employee
Collaboration
► The Future of the Workplace
► Benefits of Collaboration
► Collaborative Economy Trends
► Adopt a Collaborative Mindset
► Overcome Challenges
► Develop a Collaboration Strategy

5. THE FUTURE
of the
WORKPLACE

6. T H E C O N S U M E R I Z A T I O N O F
WORK IS CHANGING
Employee Expectations

7. 7 5 % O F T H E
WORKFORCE
WILL BE MILLENNIALS
b y 2 0 2 5
s o u r c e : u . s . b u r e a u o f l a b o r s t a t i s t i c s

8. E M P L O Y E E S A R E S E E K I N G
PERSONAL GROWTH
RECOGNITION
FLEXIBILITY
INFLUENCE
PURPOSE
IMPACT

9. T H E N E W
E M P L O Y E E
WORK 9-5
WORK IN AN OFFICE
USE COMPANY TECH
HOARDS INFORMATION
CLIMBING THE
CORPORATE LADDER
WORK ON MY SCHEDULE
WORK ANYWHERE
USE THEIR OWN TECH
SHARES KNOWLEDGE
CREATING THEIR OWN
CAREER PATH
s o u r c e : c h e s s m e d i a g r o u p
The Old
The New

10. BENEFITS
of encouraging
COLLABORATION

11. 7 2 P E R C E N T O F E M P L O Y E E S A R E
NOT ENGAGED
In Their Work
s o u r c e : g a l l u p

12. L O S T P R O D U C T I V I T Y O F
D I S E N G A G E D W O R K E R S C O S T S T H E
ECONOMY
370 BILLION DOLLARS
e a c h y e a r
s o u r c e : g a l l u p

13. C O L L A B O R A T I O N I M P R O V E S
EFFECTIVENESS
PRODUCTIVITY
INNOVATION
EFFICIENCY
RETENTION
DIVERSITY

14. TRENDS
of the
COLLABORATIVE
ECONOMY

15. C O M P A N I E S M U S T
E V O L V E T O A D D R E S S T H E
RADICAL SHIFT IN
Employee Expectations

16. 4 0 % O F P E O P L E P A R T I C I P A T E I N T H E
COLLABORATIVE
ECONOMY
i n s o m e w a y
s o u r c e : s h a r i n g i s t h e n e w b u y i n g , v i s i o n c r i t i c a l

17. COLLABORATIVE
TRENDS
1 Crowdsourcing
2 Business + Purpose
3 On-Demand Services
4 Maker Movement

18. A MINDSET
built for
COLLABORATION

19. A D O P T A C O L L A B O R A T I V E M I N D S E T T O
IMPROVE COMPANY
Collaboration Maturity

20. 8 2 P E R C E N T O F C O M P A N I E S W I L L I N C R E A S E
COLLABORATION
& SOCIAL TECH
i n t h e f u t u r e
s o u r c e : a v a n a d e s o c i a l c o l l a b o r a t i o n g l o b a l s u r v e y

21. EMERGENT COLLABORATION
MATURITY MODEL

22. EMERGENT COLLABORATION
MATURITY MODEL

23. OVERCOMING
the typical
CHALLENGES

24. C U L T U R E & O R G A N I Z A T I O N A L
S T R U C T U R E A R E O F T E N T H E
BIGGEST BARRIERS TO
Successful Collaboration

25. 7 0 % O F W O R K E R S A R E M O R E
CREATIVE &
CONFIDENT
w h e n t h e y c o l l a b o r a t e
s o u r c e : i d e a c h a m p i o n s s t u d y

26. C O M M O N T H R E A T S T O S U C C E S S F U L C O L L A B O R A T I O N I N C L U D E
LACK OF EXECUTIVE SUPPORT
INSUFFICIENT TECHNOLOGY
RESISTANCE TO CHANGE
DEPARTMENTAL SILOS

27. FRAMEWORK
for a
COLLABORATION
STRATEGY

28. B U I L D O U T Y O U R O W N F R A M E W O R K A N D
TAKE STEPS TO IMPROVE
Collaboration

29. STRATEGY & TACTICS FOR A
COLLABORATION
FRAMEWORK
TECHNOLOGY
MEETINGS &
COMMUNICATION
WORK ENVIRONMENT
LEADERSHIP &
AUTHORITY

30. STRATEGY & TACTICS FOR A
COLLABORATION
FRAMEWORK
TECHNOLOGY
consider the hardware and software available to help your team collaborate
Instant Messaging — Ex. Skype, Google Chat, Microsoft Lync
Collaborative Document Sharing & Editing — Ex. Dropbox, Google Docs, Sharepoint
Project Management Tools — Ex. Basecamp, Trello
Videoconferencing — Ex. Google Hangouts, Skype, Go To Meeting

31. STRATEGY & TACTICS FOR A
COLLABORATION
FRAMEWORK
MEETINGS & COMMUNICATION
adopt an agile approach to team projects and campaigns
Utilize a sprint-style approach to working with your team
Break big projects up into smaller deliverables and prioritize them during sprints
Limit daily scrum meetings to 15 minutes and weekly meetings to 30-45 minutes
Conclude sprint cycles with a retrospective meeting to iterate & improve processes
Limit the quantity and frequency of ad-hoc requests outside of sprint work

32. STRATEGY & TACTICS FOR A
COLLABORATION
FRAMEWORK
WORK ENVIRONMENT
plan office areas with space for employees to collaborate and concentrate
An open floor plan encourages regular collaboration and communication
Common areas for both work and relaxation help employees leave confined work spaces
Teams with access to collaborative areas with whiteboards can brainstorm and plan
more effectively

33. STRATEGY & TACTICS FOR A
COLLABORATION
FRAMEWORK
LEADERSHIP & AUTHORITY
distribute decision making evenly across your organization or team
Focus on leadership and inspiration, not top-down management
Help employees focus on achieving comprehensive business goals
Avoid departmental silos, focus instead on integrating teams for a common purpose

34. STRATEGY & TACTICS FOR A
COLLABORATION
FRAMEWORK
TECHNOLOGY
MEETINGS &
COMMUNICATION
WORK ENVIRONMENT
LEADERSHIP &
AUTHORITY

35. download
today

36. AMY BISHOP
SENIOR DIGITAL PR STRATEGIST
w w w . a m y l b i s h o p . c o m
@ a m y l _ b i s h o p
www.digitalrelevance.com

37. LAUREN GRAY
DIGITAL PROJECT MANAGER
w w w . l a u r e n k g r a y . c o m
@ l a u r e n k g r a y
www.thevisualbrand.com

38. D O W N L O A D
SLIDES & FRAMEWORK GUIDE
W W W . S L I D E S H A R E . N E T / A M Y B I S H O P

39. Any
Questions?