1. Music Magazine Questionnaire
Gender: Male Female
Age: 16-24 25-39 40+
Occupation: _________________________ Unemployed
Which of the following music genres do you listen to?
Pop Classical R&B
Alternative Rock House
Other than magazines, how do you access/discover your music?
Music Blogs Radio ITunes/Spotify
How often do you read music magazines?
Everyday More than once a week Once a week
Twice a month Once a year Never
If yes, please tick the following magazine you read:
NME Kerrang Q
VIBE Rolling Stones Nylon
Other, please state ______________________
What content do you enjoy when reading music magazines? (You may tick more than one)
Live reviews Artist interviews News stories
Competitions Latest music info Photographs

2. Which of the following incentives would persuade you to buy a music magazine?
ITunes/Spotify Vouchers Free single download Posters
Band T-shirts Sweets
Would you buy a magazine purely based on who and what is on the front cover?
Yes No
Which of the following mastheads is most appealing to you? (Tick one only)
What price would you be willing to pay?
Less than £1 £1-£2.50 £3-£5