digipak analysis of Rihanna.

1. Ri hanna Di gi pack -
Loud

2. The a l bum c ove r
ha s a t he me of
t he c ol our r e d
a s s e e n i n
Ri ha nna ’ s ha i r
a nd l i ps .
Ri ha nna i s
known f or
a l wa ys c ha ngi ng
he r ha i r a nd
t hi s c ol our
be c a me ve r y
popul a r e ve n
s e t t i ng a t r e nd
l i nki ng i n wi t h
my c onve nt i ons
of pop vi de os .
He r s t a r i ma ge
r e vol ve d a r ound
t hi s a nd i t ha s
be e n s hown
t hr ough he r
whol e a l bum
wi t h t he t he me
The c ol our r e d i s a l s o
t ypi c a l l y a ve r y s e xy.
Se duc t i ve c ol our .
The r e d i s us e d
t o dr a w
a t t e nt i on t o t he
a udi e nc e ma ki ng
t he CD popul a r .The pi c t ur e i s
ve r y t i ght l y
f r a me d i n t he
c l os e up i ma ge
s howi ng of t he
a r t i s t . He r
e ye s a r e a l s o
c l os e d ma ki ng
t he pl ump r e d
l i ps t he ma i n
f oc us of t hi s
pi c t ur e . The
c l os e i ma ge
s hows of
Ri ha nna ’ s
be a ut y a nd s e x
a ppe a l l i nki ng
s t r a i ght t o he r
t a r ge t
a udi e nc e .
Re d i s l i nke d wi t h
da nge r , l ove , s e x a nd
powe r a l l t hi ngs Ri ha nna
ha s s hown i n he r mus i c
Al t hough t he
t e xt i s ve r y
s i mpl e i t
s t i l l s t a nds
out . The
whi t e a ga i ns t
t he r e d a nd
Ri ha nna ' s
s ki n t one
The whi t e
t e xt l i nks
wi t h t he i de a
of pur i t y a nd
l ove goi ng
bot h a ga i ns t
t he s e xi ne s s
Li nks i n wi t h
c onve nt i ons of
a pop a l bum
c ove r s howi ng
a por t r a i t
i ma ge of t he
s t a r .

3. The r e d c ol our t he me
c ont i nue s i ns i de t he
pa c k.
The l i ght e r pi nk
dr e s s i s a l ot
mor e gi r l y a nd
i nnoc e nt t ha n
t he s e duc t i ve
r e d c ol our s on
t he f r ont of t he
a l bum.
The r os e s c onnot e
t he t he me of l ove ,
pa s s i on a nd
he a r t br e a k s ome t hi ng
t ha t r uns t hr ough
t he di gi pa c k a nd i t s
s ongs .
He r l a y down body s hows
s ome s or t of s e x
a ppe a l a t t r a c t i ng ma l e
a udi e nc e s howe ve r s he
i s not i n ove r l y s e xy
c l ot hi ng or r e ve a l i ng
a nyt hi ng t he r e f or e s he
i s s t i l l a ppe a l i ng t o
he r f e ma l e a udi e nc e by
not l ooki ng
t hr e a t e ni ng.
The whol e a l bum ha s a
na r r a t i ve ba s e d t he me
t hr oughout . On t he f r ont
c ove r t he a r t i s t s f a c i a l
e xpr e s s i ons s how wor r y.
The t he me t hr oughout i s
l ove / l us t a nd gi ve s of t he
i mpr e s s i on of t r oubl e i n a
r e l a t i ons hi p. Thi s a l s o
Thi s i ma ge i n
t he di gi pa c k
s hows a l ot of
e mot i on, i t s
bol d a nd bus y
ba c kgr ound
c ont r a s t wi t h
t he s of t l ook
of t he a r t i s t
Thr oughout t he
pa c k Ri ha nna i s
pi c t ur e d wi t h he r
e ye s c l os e d t hi s
i s a t ypi c a l t o a
a l bum c ove r a s
us ua l l y t he a r t i s t
wa nt t o ma ke s ome
s or t of c onne c t i on
t o i t s a udi e nc e
t hr ough t he e ye s .

4. The CD i t s e l f i s
de s i gne d t o l ook
l i ke a pa l e pi nk
r os e . The r os e
a ga i n c onnot e s
t he t he me of
l ove / pa s s i on.
The pa l e pi nk
c ol our ma t c he s
t he c ol our of
Ri ha nna ’ s dr e s s
i n t he pr e vi ous
pi c t ur e l i nki ng
t he a l bum
t oge t he r
t hr ough c ol our
t he me s .
The CD s a ys t he
a r t i s t s na me a nd
a l bum na me i n
whi t e a nd pi nk
l i nki ng wi t h t he
t he me of t he
f r ont .
The pi nk r os e
l i nks i n wi t h
t he i de a of
be a ut y a nd
de l i c a c y c r e a t e
a s e ns e of
l ove / pa s s i on.
Thr oughout t he
di gi pa c k
f e mi ni ne
c ol our s a r e
us e d s uc h a s
pi nks a nd r e ds
t a r ge t i ng i t s
f e ma l e
a udi e nc e .
Thi s pa r t i c ul a r
pi c t ur e s hows
of a s of t e r
s i de t o Ri ha nna
a s nor ma l l y s he
i s s e e n t o be
e dgy a nd t ough.
The t he me of
l ove / pa s s i on
c ont i nue s
t hr ough he r
s ongs i n t he
a l bum a s t he y
a r e a l mos t a l l
t o do wi t h t hi s
t he me . For
e xa mpl e
‘ Ca l i f or ni a
ki ng be d’ i s a
The r os e i t s e l f i s n’ t
c l e a r a nd c r i s p i t
l ooks s of t a nd
de l i c a t e wi t h wa t e r
dr opl e t s on. Thi s
c oul d r e pr e s e nt a r os e

5. The ba c k of
t he a l bum
t i e s t he
whol e a l bum
t oge t he r
us i ng s of t e r
c ol our s wi t h
a f a de d l ook
ove r t he
whol e t hi ng
a nd t he
da r ke r t one s
s e e n on t he
f r ont of t he
a l bum down
t he s i de a nd
t he t e xt .
The ba c k of
t he a l bum
s hows wha t
r e c or d l a be l
Ri ha nna i s
s i gne d t o
‘ De f J a m’
a nd ot he r
i nf or ma t i on
l i ke
pr oduc e r s .
Thi s
i nf or ma t i on
f ol l ows t he
c ol our
t he me s of
t he a l bum i n
da r k pi nk
a nd whi t e .
Ba r c ode i s on
t he ba c k of
t he a l bum.
Thi s i s
nor ma l l y s e e n
on t he f r ont
Al t hough
Ri ha nna ' s
e ye s a r e ope n
on t hi s
pi c t ur e s he
onc e a ga i n
i s n’ t ma ki ng
e ye c ont a c t
wi t h t he
a udi e nc e
s howi ng
i nnoc e nc e ,
vul ne r a bi l i t y
or a hi dde n
s e c r e t a l l of
whi c h
The whi t e dr e s s
c onnot e s
i nnoc e nt howe ve r
t hi s c ont r a s t
wi t h t he a r t i s t s
br i ght r e d me s s y
ha i r ha i r .
The pur e whi t e
s he e t s i n t he
ba c kgr ound
c ont r a s t a ga i ns t
Ri ha nna ’ s s ki n
Thi s i ma ge
c ont r a s t i n
e ve r y wa y
t o t he
f r ont
c ove r . I t
i s a
me di um/ l ong
s hot a nd
t he pa l e
t one s a nd
dul l ne s s
c ompa r e
a ga i ns t t he
Sa me t e xt a s
f r ont c ove r i s
us e d.

6. The ba c k of
t he a l bum
t i e s t he
whol e a l bum
t oge t he r
us i ng s of t e r
c ol our s wi t h
a f a de d l ook
ove r t he
whol e t hi ng
a nd t he
da r ke r t one s
s e e n on t he
f r ont of t he
a l bum down
t he s i de a nd
t he t e xt .
The ba c k of
t he a l bum
s hows wha t
r e c or d l a be l
Ri ha nna i s
s i gne d t o
‘ De f J a m’
a nd ot he r
i nf or ma t i on
l i ke
pr oduc e r s .
Thi s
i nf or ma t i on
f ol l ows t he
c ol our
t he me s of
t he a l bum i n
da r k pi nk
a nd whi t e .
Ba r c ode i s on
t he ba c k of
t he a l bum.
Thi s i s
nor ma l l y s e e n
on t he f r ont
Al t hough
Ri ha nna ' s
e ye s a r e ope n
on t hi s
pi c t ur e s he
onc e a ga i n
i s n’ t ma ki ng
e ye c ont a c t
wi t h t he
a udi e nc e
s howi ng
i nnoc e nc e ,
vul ne r a bi l i t y
or a hi dde n
s e c r e t a l l of
whi c h
The whi t e dr e s s
c onnot e s
i nnoc e nt howe ve r
t hi s c ont r a s t
wi t h t he a r t i s t s
br i ght r e d me s s y
ha i r ha i r .
The pur e whi t e
s he e t s i n t he
ba c kgr ound
c ont r a s t a ga i ns t
Ri ha nna ’ s s ki n
Thi s i ma ge
c ont r a s t i n
e ve r y wa y
t o t he
f r ont
c ove r . I t
i s a
me di um/ l ong
s hot a nd
t he pa l e
t one s a nd
dul l ne s s
c ompa r e
a ga i ns t t he
Sa me t e xt a s
f r ont c ove r i s
us e d.