SlideShare a Scribd company logo
1 of 5
Download to read offline
Market Research Survey Results

The purpose of this market research is to find out the target audience,colour scheme and genre of
my music magazine. The questionnaire was made of up of different questions that would inform me
of what age and gender prefer specific genres of music and whether or not they purchase music
magazines. Using the information collected I will be able to construct and create the right genre of
music magazine that provides for the majority preferences of my music magazines audience.

Method: Survey/questionnaire
Primary Research

Gender
Male
Gender

Female
0

20

40

60

80

100

Age
41-50

21-25
Sales
16-20

0

20

40

60

80

No
Do you buy music
magazines?
0%

20%

40%

60%

80%

Most of the people that answered
the questionnaire were aged 16-20.
The genre of music featured in the
magazine will be suited for this age
group while also accommodating to
the age group 21-25 and 41-50 to
ensure a wider age group is
attracted to the magazine.

100

Do you buy music magazines?

Yes

The majority of people that
answered my survey were female
meaning my main target audience
will in result be females. My
magazine will there for be mainly
aimed at female but it will also be
aimed at males to ensure the
magazine has a wide customer base.

These results show that out of the amount
of people who took the survey only 30% of
them buy music magazines. To increase
this percentage adding offers and free gifts
with the magazine will help towards
increasing the audience of the magazine
and also the sales.
WHAT GENRE OF MUSIC DO YOU PREFER?
House - 20%

Jazz - 10%

Heavy Metal - 0
Country - 0

Indie/Alternative 70%

Pop - 70%

Rock - 20%
R'n'B - 40%

The data collected shows that the most popular choice of genre was Indie/Alternative and pop with
70% of the people choosing these two genres. My magazine will therefore feature pop music but
focus mainly on my original genre of Indie/Alternative due the high popularity of the genre.

WHAT DO YOU USE TO FIND OUT INFORMATION
ON ARTISTS/BANDS AND GIG GUIDES?
Music Blogs
18%

Band/Artists
Wedpage
37%

I don't
27%

Music Magazines
18%

The results collected show that from the people who took the survey 37% of them said that they use
a bands or artist webpage in order to find out information on them. While 18% said they find out
information from music magazines and music blogs. The music magazine will feature of a lot of
information on different artists and bands while also having information on websites and other
material that can be used to find out information on different artists and bands.
WHERE DO YOU BUY YOUR MUSIC?
Burn' or 'Pirate'
download
27%

Music/Record
Shops
27%

Play Store
5%

Itunes
23%

Online
18%

The results collected show that 27% of the people use illegal downloading and music/record shops in
order to buy their music. In the magazine there will be offers and deals provided to buy music from
music/record shops such as HMV, Google play store and ITunes, this will help reduce illegal
downloading while also increasing the customers of the magazine due to the deals and offers the
magazine provides.

WHAT WEBSITES DO YOU LISTEN TO MUSIC
ON? Don’t use the
Spotify
23%

Internet
0%

Youtube
53%

Artist/Bands
Website
12%
MTV
12%

The results from the survey show that YouTube Is the most popular program for people to listen to
music on with Spotify also being popular. Having a YouTube and Spotify account may increase and
make the magazine more popular with customers. The magazine will provide information on bands
and artists YouTube and Spotify accounts.
WHAT MUSIC MAGAZINES DO YOU BUY MOST
OFTEN?
Billboard
9%
Rolling Stones
9%

NME
18%

Vibe
9%

Kerrang!
27%

Q Magazine
28%

The results collected show that the most popular magazine that people buy is Q Magazine and
Kerrang! Magazine. Using the genres of music that these two magazine are will instantly attract an
already established audience these two magazines have. My magazine will have an indie/alternative
genre of music while also having a mixture of other genres to attractive a wider audience.

HOW DO YOU LISTEN TO MUSIC?
TV
21%

MP3 Player
3%
Ipod/Ipad
24%

CD player/Radio
12%
Computer
12%

Phone
28%

The results from the questionnaire show that people mainly use their phones ad Ipod or Ipad to
listen to music. In the magazine offers on phones and IPods could be used to increase customers.
Competitions could also be held where customers have the chance to win a new laptop, Ipod or
mobile phone.
HOW OFTEN DO YOU GO TO A MUSIC CONCERT OR
FESTIVAL?
1-2 times a month
5%

1-2 times a year
30%
more than 5 times
a year
55%

3-4 times a year
10%

The results collected show that the majority of people go to music concerts or festivals more than 5
times a year. To provide for customers the magazine could have a page purely dedicated to concert
and festival information on upcoming events, prices and also information on how to purchase the
tickets.

More Related Content

What's hot

Music magazine questionnaire analysis
Music magazine questionnaire analysisMusic magazine questionnaire analysis
Music magazine questionnaire analysisMorgan Emberson
 
Target Audience Questionnaire Analysis
Target Audience Questionnaire AnalysisTarget Audience Questionnaire Analysis
Target Audience Questionnaire AnalysisAlice Kelly
 
Music Magazine Market Research Questionnaire
Music Magazine Market Research Questionnaire Music Magazine Market Research Questionnaire
Music Magazine Market Research Questionnaire lauryndainton
 
Analysis of questionairre research
Analysis of questionairre researchAnalysis of questionairre research
Analysis of questionairre researchVickie Louise
 
Music magazine questionnaire
Music magazine questionnaireMusic magazine questionnaire
Music magazine questionnaireizzy_hennessy
 
Music Magazine Questionnaire Analysis
Music Magazine Questionnaire AnalysisMusic Magazine Questionnaire Analysis
Music Magazine Questionnaire AnalysisSundasBostan
 
Media Audience Questionnaire
Media  Audience QuestionnaireMedia  Audience Questionnaire
Media Audience Questionnaireguest690c60d
 
Market research results
Market research resultsMarket research results
Market research resultsHolly182
 
Music survey results
Music survey resultsMusic survey results
Music survey resultscaljoe97
 
Questionnaire and Survey Monkey Results
Questionnaire and Survey Monkey ResultsQuestionnaire and Survey Monkey Results
Questionnaire and Survey Monkey ResultsDanielAhwan
 
Media misson statement and mood board
Media misson statement and mood boardMedia misson statement and mood board
Media misson statement and mood boardEt_phonehome97
 
Music magazine questionnaire analysis
Music magazine questionnaire analysis Music magazine questionnaire analysis
Music magazine questionnaire analysis Et_phonehome97
 
Magazine Pre-production - Target audience
Magazine Pre-production - Target audience Magazine Pre-production - Target audience
Magazine Pre-production - Target audience Necmiye97
 
research analysis
research analysisresearch analysis
research analysisTee983
 
Who would be the audience for your media product
Who would be the audience for your media productWho would be the audience for your media product
Who would be the audience for your media productricardokari
 

What's hot (20)

Music magazine questionnaire analysis
Music magazine questionnaire analysisMusic magazine questionnaire analysis
Music magazine questionnaire analysis
 
Target Audience Questionnaire Analysis
Target Audience Questionnaire AnalysisTarget Audience Questionnaire Analysis
Target Audience Questionnaire Analysis
 
Music Magazine Market Research Questionnaire
Music Magazine Market Research Questionnaire Music Magazine Market Research Questionnaire
Music Magazine Market Research Questionnaire
 
Analysis of questionairre research
Analysis of questionairre researchAnalysis of questionairre research
Analysis of questionairre research
 
Survey
SurveySurvey
Survey
 
Survey results
Survey resultsSurvey results
Survey results
 
Music magazine questionnaire
Music magazine questionnaireMusic magazine questionnaire
Music magazine questionnaire
 
Music Magazine Questionnaire Analysis
Music Magazine Questionnaire AnalysisMusic Magazine Questionnaire Analysis
Music Magazine Questionnaire Analysis
 
Media Audience Questionnaire
Media  Audience QuestionnaireMedia  Audience Questionnaire
Media Audience Questionnaire
 
Market research results
Market research resultsMarket research results
Market research results
 
Music survey results
Music survey resultsMusic survey results
Music survey results
 
Questionnaire and Survey Monkey Results
Questionnaire and Survey Monkey ResultsQuestionnaire and Survey Monkey Results
Questionnaire and Survey Monkey Results
 
Media misson statement and mood board
Media misson statement and mood boardMedia misson statement and mood board
Media misson statement and mood board
 
Music magazine questionnaire analysis
Music magazine questionnaire analysis Music magazine questionnaire analysis
Music magazine questionnaire analysis
 
Magazine Pre-production - Target audience
Magazine Pre-production - Target audience Magazine Pre-production - Target audience
Magazine Pre-production - Target audience
 
research analysis
research analysisresearch analysis
research analysis
 
Anysis of results
Anysis of resultsAnysis of results
Anysis of results
 
Audience research
Audience researchAudience research
Audience research
 
Audience research
Audience researchAudience research
Audience research
 
Who would be the audience for your media product
Who would be the audience for your media productWho would be the audience for your media product
Who would be the audience for your media product
 

Similar to Market Research Results

Market survey results
Market survey resultsMarket survey results
Market survey resultsmilliefb
 
Market survey results
Market survey resultsMarket survey results
Market survey resultsmilliefb
 
Music magazine audience research (questionnaire results)
Music magazine audience research (questionnaire results)Music magazine audience research (questionnaire results)
Music magazine audience research (questionnaire results)elliereedx
 
Music magazine audience research (questionnaire results)
Music magazine audience research (questionnaire results)Music magazine audience research (questionnaire results)
Music magazine audience research (questionnaire results)elliereedx
 
Market research survey results (section b)
Market research survey results (section b)Market research survey results (section b)
Market research survey results (section b)tomsnaith
 
Market Survey Results
Market Survey ResultsMarket Survey Results
Market Survey Resultsmilliefb
 
Market Research Analysis
Market Research Analysis Market Research Analysis
Market Research Analysis emilyjade96
 
Questionnaire results powerpoint final final
Questionnaire results powerpoint final finalQuestionnaire results powerpoint final final
Questionnaire results powerpoint final finalJessica Smith
 
Survey results
Survey resultsSurvey results
Survey resultsShaunaN_
 
Survey results
Survey resultsSurvey results
Survey resultsShaunaN_
 
Survey results final
Survey results finalSurvey results final
Survey results finalLorren Myall
 
Questionnaire results powerpoint final
Questionnaire results powerpoint finalQuestionnaire results powerpoint final
Questionnaire results powerpoint finalJessica Smith
 
Questionnaire Results
Questionnaire Results Questionnaire Results
Questionnaire Results ellyyyxxx
 
Audience Research
Audience Research  Audience Research
Audience Research lapennington
 
Questionnaire results
Questionnaire resultsQuestionnaire results
Questionnaire resultsasmediab13
 
Questionnaire results
Questionnaire resultsQuestionnaire results
Questionnaire resultsasmediab13
 
Questionnaire results
Questionnaire resultsQuestionnaire results
Questionnaire resultsasmediae13
 
Questionnaire analysis
Questionnaire analysisQuestionnaire analysis
Questionnaire analysiskatiemccreesh
 
Music magazine survey analysis
Music magazine survey analysis Music magazine survey analysis
Music magazine survey analysis Alexandrav223
 

Similar to Market Research Results (20)

Market survey results
Market survey resultsMarket survey results
Market survey results
 
Market survey results
Market survey resultsMarket survey results
Market survey results
 
Music magazine audience research (questionnaire results)
Music magazine audience research (questionnaire results)Music magazine audience research (questionnaire results)
Music magazine audience research (questionnaire results)
 
Music magazine audience research (questionnaire results)
Music magazine audience research (questionnaire results)Music magazine audience research (questionnaire results)
Music magazine audience research (questionnaire results)
 
Market research survey results (section b)
Market research survey results (section b)Market research survey results (section b)
Market research survey results (section b)
 
Market Survey Results
Market Survey ResultsMarket Survey Results
Market Survey Results
 
Survey results done
Survey results doneSurvey results done
Survey results done
 
Market Research Analysis
Market Research Analysis Market Research Analysis
Market Research Analysis
 
Questionnaire results powerpoint final final
Questionnaire results powerpoint final finalQuestionnaire results powerpoint final final
Questionnaire results powerpoint final final
 
Survey results
Survey resultsSurvey results
Survey results
 
Survey results
Survey resultsSurvey results
Survey results
 
Survey results final
Survey results finalSurvey results final
Survey results final
 
Questionnaire results powerpoint final
Questionnaire results powerpoint finalQuestionnaire results powerpoint final
Questionnaire results powerpoint final
 
Questionnaire Results
Questionnaire Results Questionnaire Results
Questionnaire Results
 
Audience Research
Audience Research  Audience Research
Audience Research
 
Questionnaire results
Questionnaire resultsQuestionnaire results
Questionnaire results
 
Questionnaire results
Questionnaire resultsQuestionnaire results
Questionnaire results
 
Questionnaire results
Questionnaire resultsQuestionnaire results
Questionnaire results
 
Questionnaire analysis
Questionnaire analysisQuestionnaire analysis
Questionnaire analysis
 
Music magazine survey analysis
Music magazine survey analysis Music magazine survey analysis
Music magazine survey analysis
 

More from amyfogarty

Advanced Portfolio Production Diary
Advanced Portfolio Production DiaryAdvanced Portfolio Production Diary
Advanced Portfolio Production Diaryamyfogarty
 
Editing Screenshots
Editing ScreenshotsEditing Screenshots
Editing Screenshotsamyfogarty
 
Focus Group Responses
Focus Group ResponsesFocus Group Responses
Focus Group Responsesamyfogarty
 
Contact Sheets and Image Manipulation
Contact Sheets and Image ManipulationContact Sheets and Image Manipulation
Contact Sheets and Image Manipulationamyfogarty
 
Focus Group Summary Of Final Product
Focus Group Summary Of Final ProductFocus Group Summary Of Final Product
Focus Group Summary Of Final Productamyfogarty
 
Music Video Ideas Generation
Music Video Ideas GenerationMusic Video Ideas Generation
Music Video Ideas Generationamyfogarty
 
Music Video Script - So Far(It's Alright)
Music Video Script - So Far(It's Alright)Music Video Script - So Far(It's Alright)
Music Video Script - So Far(It's Alright)amyfogarty
 
Evaluation Question 4 - How did you use media technologies in the constructio...
Evaluation Question 4 - How did you use media technologies in the constructio...Evaluation Question 4 - How did you use media technologies in the constructio...
Evaluation Question 4 - How did you use media technologies in the constructio...amyfogarty
 
Evaluation Question 1 - In what ways does your media product use, develop or ...
Evaluation Question 1 - In what ways does your media product use, develop or ...Evaluation Question 1 - In what ways does your media product use, develop or ...
Evaluation Question 1 - In what ways does your media product use, develop or ...amyfogarty
 
Market Research Survey Results
Market Research Survey ResultsMarket Research Survey Results
Market Research Survey Resultsamyfogarty
 
Panic at the Disco Advert Analysis
Panic at the Disco Advert AnalysisPanic at the Disco Advert Analysis
Panic at the Disco Advert Analysisamyfogarty
 
Born to Die Advert Analysis
Born to Die Advert AnalysisBorn to Die Advert Analysis
Born to Die Advert Analysisamyfogarty
 
Lana Del Rey Digipak Analysis
Lana Del Rey Digipak AnalysisLana Del Rey Digipak Analysis
Lana Del Rey Digipak Analysisamyfogarty
 
OneRepublic Native Digipak Analysis
OneRepublic Native Digipak AnalysisOneRepublic Native Digipak Analysis
OneRepublic Native Digipak Analysisamyfogarty
 
One republic native digipak analysis
One republic native digipak analysisOne republic native digipak analysis
One republic native digipak analysisamyfogarty
 
Rihanna LOUD Digipak Analysis
Rihanna LOUD Digipak AnalysisRihanna LOUD Digipak Analysis
Rihanna LOUD Digipak Analysisamyfogarty
 
All the Small Things Music Video Analysis
All the Small Things Music Video AnalysisAll the Small Things Music Video Analysis
All the Small Things Music Video Analysisamyfogarty
 
Fancy Music Video Analysis
Fancy Music Video AnalysisFancy Music Video Analysis
Fancy Music Video Analysisamyfogarty
 
Evaluation Question 5
Evaluation Question 5Evaluation Question 5
Evaluation Question 5amyfogarty
 
Evaluation Question 2
Evaluation Question 2Evaluation Question 2
Evaluation Question 2amyfogarty
 

More from amyfogarty (20)

Advanced Portfolio Production Diary
Advanced Portfolio Production DiaryAdvanced Portfolio Production Diary
Advanced Portfolio Production Diary
 
Editing Screenshots
Editing ScreenshotsEditing Screenshots
Editing Screenshots
 
Focus Group Responses
Focus Group ResponsesFocus Group Responses
Focus Group Responses
 
Contact Sheets and Image Manipulation
Contact Sheets and Image ManipulationContact Sheets and Image Manipulation
Contact Sheets and Image Manipulation
 
Focus Group Summary Of Final Product
Focus Group Summary Of Final ProductFocus Group Summary Of Final Product
Focus Group Summary Of Final Product
 
Music Video Ideas Generation
Music Video Ideas GenerationMusic Video Ideas Generation
Music Video Ideas Generation
 
Music Video Script - So Far(It's Alright)
Music Video Script - So Far(It's Alright)Music Video Script - So Far(It's Alright)
Music Video Script - So Far(It's Alright)
 
Evaluation Question 4 - How did you use media technologies in the constructio...
Evaluation Question 4 - How did you use media technologies in the constructio...Evaluation Question 4 - How did you use media technologies in the constructio...
Evaluation Question 4 - How did you use media technologies in the constructio...
 
Evaluation Question 1 - In what ways does your media product use, develop or ...
Evaluation Question 1 - In what ways does your media product use, develop or ...Evaluation Question 1 - In what ways does your media product use, develop or ...
Evaluation Question 1 - In what ways does your media product use, develop or ...
 
Market Research Survey Results
Market Research Survey ResultsMarket Research Survey Results
Market Research Survey Results
 
Panic at the Disco Advert Analysis
Panic at the Disco Advert AnalysisPanic at the Disco Advert Analysis
Panic at the Disco Advert Analysis
 
Born to Die Advert Analysis
Born to Die Advert AnalysisBorn to Die Advert Analysis
Born to Die Advert Analysis
 
Lana Del Rey Digipak Analysis
Lana Del Rey Digipak AnalysisLana Del Rey Digipak Analysis
Lana Del Rey Digipak Analysis
 
OneRepublic Native Digipak Analysis
OneRepublic Native Digipak AnalysisOneRepublic Native Digipak Analysis
OneRepublic Native Digipak Analysis
 
One republic native digipak analysis
One republic native digipak analysisOne republic native digipak analysis
One republic native digipak analysis
 
Rihanna LOUD Digipak Analysis
Rihanna LOUD Digipak AnalysisRihanna LOUD Digipak Analysis
Rihanna LOUD Digipak Analysis
 
All the Small Things Music Video Analysis
All the Small Things Music Video AnalysisAll the Small Things Music Video Analysis
All the Small Things Music Video Analysis
 
Fancy Music Video Analysis
Fancy Music Video AnalysisFancy Music Video Analysis
Fancy Music Video Analysis
 
Evaluation Question 5
Evaluation Question 5Evaluation Question 5
Evaluation Question 5
 
Evaluation Question 2
Evaluation Question 2Evaluation Question 2
Evaluation Question 2
 

Recently uploaded

How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17Celine George
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfYu Kanazawa / Osaka University
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsEugene Lysak
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptxSandy Millin
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxDr. Asif Anas
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxSaurabhParmar42
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapitolTechU
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICESayali Powar
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational PhilosophyShuvankar Madhu
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxKatherine Villaluna
 

Recently uploaded (20)

How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George Wells
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptx
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptx
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptx
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICE
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational Philosophy
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptx
 

Market Research Results

  • 1. Market Research Survey Results The purpose of this market research is to find out the target audience,colour scheme and genre of my music magazine. The questionnaire was made of up of different questions that would inform me of what age and gender prefer specific genres of music and whether or not they purchase music magazines. Using the information collected I will be able to construct and create the right genre of music magazine that provides for the majority preferences of my music magazines audience. Method: Survey/questionnaire Primary Research Gender Male Gender Female 0 20 40 60 80 100 Age 41-50 21-25 Sales 16-20 0 20 40 60 80 No Do you buy music magazines? 0% 20% 40% 60% 80% Most of the people that answered the questionnaire were aged 16-20. The genre of music featured in the magazine will be suited for this age group while also accommodating to the age group 21-25 and 41-50 to ensure a wider age group is attracted to the magazine. 100 Do you buy music magazines? Yes The majority of people that answered my survey were female meaning my main target audience will in result be females. My magazine will there for be mainly aimed at female but it will also be aimed at males to ensure the magazine has a wide customer base. These results show that out of the amount of people who took the survey only 30% of them buy music magazines. To increase this percentage adding offers and free gifts with the magazine will help towards increasing the audience of the magazine and also the sales.
  • 2. WHAT GENRE OF MUSIC DO YOU PREFER? House - 20% Jazz - 10% Heavy Metal - 0 Country - 0 Indie/Alternative 70% Pop - 70% Rock - 20% R'n'B - 40% The data collected shows that the most popular choice of genre was Indie/Alternative and pop with 70% of the people choosing these two genres. My magazine will therefore feature pop music but focus mainly on my original genre of Indie/Alternative due the high popularity of the genre. WHAT DO YOU USE TO FIND OUT INFORMATION ON ARTISTS/BANDS AND GIG GUIDES? Music Blogs 18% Band/Artists Wedpage 37% I don't 27% Music Magazines 18% The results collected show that from the people who took the survey 37% of them said that they use a bands or artist webpage in order to find out information on them. While 18% said they find out information from music magazines and music blogs. The music magazine will feature of a lot of information on different artists and bands while also having information on websites and other material that can be used to find out information on different artists and bands.
  • 3. WHERE DO YOU BUY YOUR MUSIC? Burn' or 'Pirate' download 27% Music/Record Shops 27% Play Store 5% Itunes 23% Online 18% The results collected show that 27% of the people use illegal downloading and music/record shops in order to buy their music. In the magazine there will be offers and deals provided to buy music from music/record shops such as HMV, Google play store and ITunes, this will help reduce illegal downloading while also increasing the customers of the magazine due to the deals and offers the magazine provides. WHAT WEBSITES DO YOU LISTEN TO MUSIC ON? Don’t use the Spotify 23% Internet 0% Youtube 53% Artist/Bands Website 12% MTV 12% The results from the survey show that YouTube Is the most popular program for people to listen to music on with Spotify also being popular. Having a YouTube and Spotify account may increase and make the magazine more popular with customers. The magazine will provide information on bands and artists YouTube and Spotify accounts.
  • 4. WHAT MUSIC MAGAZINES DO YOU BUY MOST OFTEN? Billboard 9% Rolling Stones 9% NME 18% Vibe 9% Kerrang! 27% Q Magazine 28% The results collected show that the most popular magazine that people buy is Q Magazine and Kerrang! Magazine. Using the genres of music that these two magazine are will instantly attract an already established audience these two magazines have. My magazine will have an indie/alternative genre of music while also having a mixture of other genres to attractive a wider audience. HOW DO YOU LISTEN TO MUSIC? TV 21% MP3 Player 3% Ipod/Ipad 24% CD player/Radio 12% Computer 12% Phone 28% The results from the questionnaire show that people mainly use their phones ad Ipod or Ipad to listen to music. In the magazine offers on phones and IPods could be used to increase customers. Competitions could also be held where customers have the chance to win a new laptop, Ipod or mobile phone.
  • 5. HOW OFTEN DO YOU GO TO A MUSIC CONCERT OR FESTIVAL? 1-2 times a month 5% 1-2 times a year 30% more than 5 times a year 55% 3-4 times a year 10% The results collected show that the majority of people go to music concerts or festivals more than 5 times a year. To provide for customers the magazine could have a page purely dedicated to concert and festival information on upcoming events, prices and also information on how to purchase the tickets.