1. COURSE ORIENTATION
1.02 Explain the value of DECA as an integral part
of the Hospitality and Tourism course.

2. •Classroom Instruction
•Cooperative Education
•DECA

3. • A Career-Technical • Maintains a series of
student organization
designed to attract
students into marketing
careers
• Encourages the
understanding of free competitive events
enterprise
• Encourages civic • Offers awards and
responsibility

4. Publications DECA Colors
•National - DECA
Blue and Gold
Dimensions
•State - The North Carolina 4 Points of the DECA
DECA Connection
Emblem
National headquarters – •Leadership Development
Reston, VA
•Vocational Understanding
NC headquarters –
Raleigh, NC •Civic Consciousness
•Social Intelligence

5. Organization of DECA
• Divisions • National Regions
High school Central
Delta Epsilon Chi North Atlantic
Collegiate Southern
Alumni Western
Professional
• State Regions
Blue Ridge Metrolina
Cornucopia Triad
Dixie Pines

6. Developing Leaders for Marketing,
Management, and Entrepreneurship

7. Governance
• Professional staff
• Marketing Education Leadership
Council
• Student Leadership

8. DECA Competition
Competency Based Competitive Events (State Level)
• Apparel & • Quick Serve
Accessories Restaurant
Marketing Management
• Retail
• Food Marketing
Merchandising
• Full Serve • Vehicles and
Restaurant Petroleum
Management Marketing

9. Management Team Decision
Making Events
• E-Commerce
• Financial Services
• Hospitality Services
• Sports and
Entertainment
Marketing
• Travel and Tourism
Marketing

10. • Civic Consciousness
Project
• Creative Marketing
Research Project
• Free Enterprise
Project
• Learn & Earn Project
• Public Relations
Project

11. • Business &
Financial Services
• Food Marketing
• General Marketing
• Hospitality &
Recreation
Marketing
• Retail Marketing

12. • International Business
Plan
• Entrepreneurship
Participating
• Entrepreneurship Written
• Advertising Campaign
• Fashion Merchandising
Promotional Plan
• Technical Marketing

13. DECA Conferences
• Marketing Leadership
Conference (MLC)
• State Leadership
Conference (SLC)
• Southern Region
Conference (SRC)
• Local Officer Training
(LOT)
• Marketing Competitive
Events Conference
(MCEC)
• State Career Development
Conference (CDC)
• International Career
Development Conference
(ICDC)

14. Get involved in the Marketing program at your
school.
• Marketing
• Marketing Cooperative Education
• DECA