1. PARIOFORMA
Capabilities Statement – Technology Sector 2012
PARIOFORMA LTD
55 Princes Gate
Exhibition Road
London SW7 2PN
United Kingdom
Tel: +44 (0) 20 7225 3538
www.parioforma.com

2. PARIOFORMA
Parioforma designs and delivers many different types of market research solution to help our
customers achieve specific business development objectives…
 All organizations exist in an ever changing
landscape – creating challenges as well as new
business opportunities
 Robust strategy development can only result from
sound business intelligence
 Well-executed intelligence research has been
proven to deliver hard business benefits
Parioforma Ltd – 55 Princes Gate – London SW7 2PN – United Kingdom
www.parioforma.com

3. PARIOFORMA
POWERFUL
At Parioforma we are able to help DISTRIBUTORS
you understand and interpret your
competitive environment… DIRECT NEW
RIVALS ENTRANTS
Competitive benchmarking
Market share analysis
INDIRECT NEW
Tactical analysis RIVALS HOW TO TECHNOLOGIES
Competitive blind spots KEEP
Competitor segmentation SUBSTITUTE AHEAD? EMPOWERED
PRODUCTS CUSTOMERS
Cross competitor analysis
Pricing structure
SUBSTITUTE EMPOWERED
Points of differentiation SERVICES USERS
Ongoing identification of new
entrants POWERFUL
SUPPLIERS
Parioforma Ltd – 55 Princes Gate – London SW7 2PN – United Kingdom
www.parioforma.com

4. PARIOFORMA
Parioforma runs in-house strategic workshops:
Output
Activities “Go/no-go” decisions
Focused innovation workshops: Prioritised customer/ market needs
Issue: does the Customer needs
Target segments/ customers
technology meet Market needs
Differentiation and technology USPs
customer/ market needs? Technology landscape
Positioning statements and “value”
GAP analysis
messages
SWOT analysis
Well-defined NSD/ NPD concepts
Current NSD
TECHNOLOGY VALUE INNOVATION
Position NPD
Activities
In-house strategic workshops: Output
Issue: how can we Competitive positioning Prioritized and well-defined:
support technology value War gaming Strategic plans
innovation? In-house data mining: Activity programmes
Business models
Sales mapping
Customer/ market intelligence
NSD: New service development;
NPD: New product development
Parioforma Ltd – 55 Princes Gate – London SW7 2PN – United Kingdom
www.parioforma.com

5. PARIOFORMA
We combine our expertise in qualitative
The Intelligence Radar Concept
market and competitor research to:
 Evaluate technology concepts
 Assess the commercial opportunity for new
technologies/ service concepts
 Develop “go-to-market” strategies
 Build a business plan
In addition, we also provide a “technology
radar” service enabling our clients to:
 Inform future business decisions with
appropriate evaluations on the impact of new
technology/ scientific discoveries and/or
competitor intentions:
 Broad enough in scope
 Detailed enough where necessary
The Concept Reflects:
 Relevant to business issues • Changes in the intelligence “landscape” over time
 Timely • The integration of knowledge gathered from units “on the ground”
 Calibrated to key management decision • Intelligence replayed to the organization to inform and direct
requirements research and strategy development
Parioforma Ltd – 55 Princes Gate – London SW7 2PN – United Kingdom
www.parioforma.com

6. PARIOFORMA
Parioforma designs and delivers “routes to Specific geographical experience and
market” solutions to assist our customers coverage includes:
achieve specific market entry objectives…  Western Europe
 Market entry  Turkey & Middle East
• Regulatory/ legislative environment  Central & Eastern Europe
 Partner Intelligence  North & South America
• Partner identification, selection, evaluation  Russia/ CIS
and negotiation
 Channel analysis & development  Far East & Japan
 M&A activity
• Due diligence
• Valuations
Market Partner Channel Market
intelligence development development entry
Parioforma Ltd – 55 Princes Gate – London SW7 2PN – United Kingdom
www.parioforma.com

7. PARIOFORMA
Client Issue Solution
The assay concept was tested using primary research with drug
To undertake a market
discovery scientists within Pharma and biotech companies as well
opportunity assessment and
as with discovery service providers. Results were interpreted to
Leading Laboratory concept evaluation for a new
provide insights on the likely pattern of technology adoption,
Service Supplier technology and assay strategy
buyer service expectations as well as pointers for market strategy
for in vitro permeability
formulation and market positioning. The service was
screening.
implemented based on this successful concept evaluation.
To identify investment leads in A systematic search and screening system was developed by
nanotechnology companies Parioforma based on the Fund’s investment criteria and
A Leading and to support and facilitate implemented globally to find investment leads which were ready
Nanotechnology the investment to work with a Russian fund. A short list of high quality leads
Investment Fund communications with were provided to the fund which has entered into serious
investment prospects. discussions with several companies.
Parioforma created a “show case” presentation of the
To obtain an independent and technology, its potential applications and commercial benefits.
A Specialty Technology objective evaluation of the Potential “blue-chip” and industry end-users were identified and
Company commercial potential of its interviewed to gather insights and form a deeper understanding
novel piezoelectric technology. of the commercial opportunities for this novel technology - thus
enabling a clearer go-to-market strategy.
Parioforma Ltd – 55 Princes Gate – London SW7 2PN – United Kingdom
www.parioforma.com

8. PARIOFORMA
Client Issue Solution
To evaluate customer activities The team undertook extensive primary research with end users
in metabolomics and to identify: core markets, user profiles and high-level software
Leading US-Based understand the emerging needs. An assessment of the level of integration of metabolomics
Bioinformatics market needs for metabolomics into the company’s functional/ organisational structure was
Company data analysis technology and carried out and adoption patterns by customer segment
tools – particularly in MS-based identified. Results were leveraged for future product
applications. development.
The first phase of work involved helping the client to characterise
the lipid’s functionality to define potential industrial applications.
To evaluate the commercial The second phase involved identifying market opportunities and
A Leading Mining opportunity for a novel by- prioritising them in terms of time to market, cost to market,
Company product of the metal extraction market value and potential demand. Phase three involved the
process – an archaeal lipid. identification of development partners and assisting the client in
negotiations. The result is that the lipid product is now in the late
stages of commercialisation.
A detailed survey of clinical trial patient behaviour was
To develop new services in
conducted. The results were interpreted and utilized by
order to enter the e-clinical
A New Venture 3G Parioforma to lead a client-based team to develop product
development market utilising
Company specifications and to prepare a business plan to utilise 3G devices
UMTS/3G mobile wireless
for video and rich graphic patient diaries, e-trials, and e-CRA
technology.
management.
Parioforma Ltd – 55 Princes Gate – London SW7 2PN – United Kingdom
www.parioforma.com

9. PARIOFORMA
Parioforma is an independent business consultancy headquartered in London, UK.
Key benefits of working with Parioforma:
 Bespoke studies – tailored to client needs and
timelines. LONDON OFFICE ASSOCIATE OFFICES
 Affordable research prices – makes your
budgets go further. Intrix Corp, Darien
Charles Rowlands USA
 High quality research – experienced science- Connecticut
Senior Partner
based team, all with post-graduate science and/
or MBA qualifications and with 10-25+ years Eastern
55 Prince’s Gate IMRP, Moscow
experience in Life Science and High Technology Europe
industries. Exhibition Road
 Unique problem solving approach – the London SW7 2PN Intrix Corp, São
Brazil
team is highly specialised, but diverse in United Kingdom Paulo
experience and background, enabling analysis of Tel: +44 (0) 7803 907577
problems from different perspectives.
www.parioforma.com Japan TRN, Tokyo
 Strategic Pointers – helps clients better
understand the research and implications for their
business.
 Practical implementable solutions – not just
Please don't hesitate to contact us for an
“over-clever analysis.” informal discussion – either by telephone on
Visit our website for a full listing of all +44 (0) 207 225 3538 or by email at:
our services. charles.rowlands@parioforma.com
Parioforma Ltd – 55 Princes Gate – London SW7 2PN – United Kingdom
www.parioforma.com