Founded in 2000, Parioforma is an international business consultancy. We offer a consultancy-based approach and are proud of the strong, interactive and results-focussed business partnerships we form with our clients.

1. Market Intelligence and
Strategy Consultants
Parioforma Ltd
55 Princes Gate
Exhibition Road
South Kensington
London SW7 2PN
United Kingdom
www.parioforma.com
Capabilities Statement

2. © 2014 Parioforma Ltd.
About Parioforma
• Founded in 2000, Parioforma is an international business consultancy.
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We assist business units to
maximise the return on research
spending by tailoring projects to
actual needs. In addition we
interpret results into business
implications – what does this
mean for our client?
We work with clients at the
RFP stage to prioritise
research requirements
therefore helping them to
focus on areas which will give
them the greatest return.
We offer a consultancy-based
approach and are proud of
the strong, interactive and
results-focused business
partnerships we form with
our clients.
Studies are frequently divided
into phases providing a built-
in flexibility to direct follow-
on work according to the
results of early findings –
ensuring that resources
remain focused.
We specialise in custom research:

3. © 2014 Parioforma Ltd.
Why work with Parioforma?
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1. Bespoke studies – tailored needs and timelines.1. Bespoke studies – tailored needs and timelines.
2. Affordable pricing – making budgets go further.2. Affordable pricing – making budgets go further.
3. High quality research – experienced science-based team with 10-25+
years experience in Pharma/ Healthcare industries.
3. High quality research – experienced science-based team with 10-25+
years experience in Pharma/ Healthcare industries.
4. Unique problem solving approach – the Parioforma team is highly
specialised, but diverse in experience and background, enabling
analysis of problems from different perspectives.
4. Unique problem solving approach – the Parioforma team is highly
specialised, but diverse in experience and background, enabling
analysis of problems from different perspectives.
5. Strategic pointers & practical implementable solutions – not just
“over-clever analysis.” Helps clients better understand the research
and the implications for their business.
5. Strategic pointers & practical implementable solutions – not just
“over-clever analysis.” Helps clients better understand the research
and the implications for their business.
Key benefits of working with Parioforma

4. © 2014 Parioforma Ltd.
We cover traditional as well as
emerging & complicated markets
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From our London base we are able to provide
a global footprint by utilising our extensive
network of associates across:
•North America
•Western Europe
•Australia & Japan
In addition we have strong capabilities in
emerging and complicated markets:
•Central Europe, Baltic States, Russia & CIS
•South East Europe including Turkey
•Middle East & Africa
•Latin America
•India, Pakistan, Malaysia, Thailand, etc.

5. © 2014 Parioforma Ltd.
What we do
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• At Parioforma we believe that well-executed intelligence research
delivers hard business benefits.
• We deliver high quality analysis and insights to support effective strategy
development and decision making to clients of all sizes in the Life Science
and Technology Sectors.
• We provide pragmatic and realistic solutions.
Information Business Action

6. © 2014 Parioforma Ltd.
Our services
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• We specialize in-depth primary and secondary research to support ad
hoc analysis – study design is driven by client needs.
• Product / service positioning studies.
• Lifecycle management.
• Channel development and routes to market.
• New market entry.
• Internalization & strategy development.
• Corporate / marketing communications.
• Benchmarking studies.
• Market share analysis.
• War gaming and competitive blind spots.
• Value chain analysis.
• Competitor segmentation & cross competitor analysis.
• Business sector analysis.
• Market opportunity assessments.
• Market forecasts and modelling.
• Thought Leader research.
• Voice of the customer research.
Competiti
ve
Intelligenc
e
Strategy
Consulting
Market
Research

7. © 2014 Parioforma Ltd.
Our services
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• Parioforma helps clients to interpret and internalize information for
robust strategy development.
Customer segmentation, feedback
and value perception analysis. GAP
analysis.
Voice of the Customer
Focused innovation workshops.
Market opportunity assessments.
New Product/ Service
New market entry. Due diligence.
Mergers, acquisitions & partnering.
Partnering & Change
Market insights, forecasts &
modelling. Differentiation and
positioning strategy. Portfolio
analysis & much more…
Markets & Positioning

8. © 2014 Parioforma Ltd.
• We work with investors to help
them to evaluate new
investment opportunities.
• We deploy the broad
experience which comes from
having analysed 10’s of
different therapeutic
indications and 100+ novel
technologies.
• Our team comprises of highly
qualified SENIOR consultants
ONLY.
– Clinical reviews
– Science and technology
reviews
– Market access reviews
– Revenue modelling
– KOL interviewing
Our services – biotech investment reviews
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Investment
Target
Market
Analysis
Risk
Evaluation
Clinical
Rationale
Competitor
Analysis
Operations
Strategy
Go-to-
market
Strategy
“Pragmatic Analysis & Objective
Recommendations”

9. © 2014 Parioforma Ltd.
Our services – strategic workshops
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• Parioforma runs in-house strategic workshops to:
– Uncover hidden vulnerabilities
– Formulate competitor blunting strategies
– Plan defensive action & counter strategies
DEFENSIVE WARFARE
Defend positional advantages
Block competitive moves
Signal intentions to defend
Foreclose avenues for attack
Raise the stakes
Reduce attractiveness of market
OFFENSIVE WARFARE
Head-on attack
Continual attack
Exploit sustainable differential
advantages
Match and outperform through
scale economies
GUERILLA WARFARE
Small, intermittent attacks on
different especially weakly
defended positions
Competitor destabilization
through small but numerous
diffused attacks
Potential foot-holds
FLANKING WARFARE
Broad/ indirect attack on
weaknesses
Continual attack
Move into uncontested area
Element of surprise
Four Types of Marketing Warfare

10. © 2014 Parioforma Ltd.
Our services – marketing communications
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• We work with clients to help
them to develop sound
marketing communication
strategies.
• We fuse expertise in research,
marketing and communications
to develop program initiatives
that have a powerful impact on
customer relationship-building
and the bottom line.
• Our initiatives are tailored for
external audiences as well as
internal groups, including sales
forces and top executives:
– Sales tools
– Technical tools
– Articles for journal publication
– Event organisation and
management
“Communicate”

11. © 2014 Parioforma Ltd.
Project examples
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CLIENT ISSUE SOLUTION
Global Blue-Chip
Technology
Company
To understand the needs, drivers
and future opportunities for ultra-
high barrier primary packaging
materials for the European Pharma
industry.
An extensive “voice of the customer”
research programme was conducted across
Europe which resulted in the identification
of opportunities for product/service
innovation. Parioforma through a series of
interactive workshops and facilitation
sessions with the client, developed a series
of “sales tools” and an innovative
marketing communications event.
Tier I
Aerostructure
Manufacturer
To understand opportunities for
composite materials (CM) in primary
aircraft structures, wind energy and
in the rail sectors
The team surveyed the global composites
landscape to identify emerging process
technologies and novel feed materials.
Results were interpreted to provide
recommendations on process capability
requirements as well as to identify
additional commercially attractive industry
segments relevant to the plant’s CM
technical capability.
Russian State
Investment
Organisation
To rapidly evaluate international
biotechnology and medical device
investment opportunities to
prioritize the most attractive ones
for Investment Committee. The
team analysed over 50 opportunities
from novel anti-cancer treatments,
diagnostics and sophisticated
medical devices
The team used its extensive therapeutic
expertise and wide experience of the
healthcare industry to provide detailed
recommendations on the validity of the
scientific and clinical rationale of the
company, the attractiveness of the market
opportunity and the robustness of the
company’s “go-to-market strategy. This
enabled the investment committee to
probe the company’s management on the
veracity of their claims.

12. © 2014 Parioforma Ltd.
Project examples
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CLIENT ISSUE SOLUTION
A Global IT &
Communications
Provider
The need to understand how
collaborative working practices could
be better employed to improve
business performance in the
pharmaceutical industry.
Primary research was conducted with top
managers across the development
spectrum: discovery, clinical, and
commercialisation. The team were able to
draw conclusions from both an IT and
organisational viewpoint to profile
successful and unsuccessful scenarios
leading to the development of a series of
“winning strategies” for effective
collaboration in the pharmaceutical
industry.
Leading
Laboratory
Service Supplier
To undertake a market opportunity
assessment and concept evaluation for
a new technology and assay strategy
for in vitro permeability screening.
The assay concept was tested through
primary research with drug discovery
scientists within Pharma and biotech
companies as well as with discovery service
providers. Results were interpreted to
provide insights on the likely pattern of
technology adoption, buyer service
expectations as well as pointers for market
strategy formulation and market
positioning. The service was implemented
based on this successful concept evaluation.
Leading
Japanese
Medical Device
Manufacturer &
Domiciliary Care
Provider
To evaluate and understand the market
for home respiratory care products and
services in selected EU countries: UK,
France & Germany.
The team leveraged its unique capability to
conduct a detailed field research
programme in each of the countries in
conjunction with an evaluation of the
healthcare and reimbursement
environments. Results were interpreted to
formulate country specific market entry
strategies.

13. © 2014 Parioforma Ltd.
Contact
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