An overview of the MISSION.tv business opportunity.

1. A digital platform about
making a difference
in the world.
see the planet, change the world
MISSION.tv

2. WHAT IS MISSION?
A digital and mobile platform about social action and travel for a purpose, in
response to surging Millennial interest in...
global travel
social entrepreneurship
volunteer travel
philanthropy
volunteering
action sports
social action
see the planet, change the world
MISSION.tv

3. WHO IS AMY AND WHY DOES SHE CARE?
Trend-­spotter + Media Entrepreneur
+ Amy picked up on the trend of interest in outdoor recreation and
adventure travel in the mid 1990s, and turned it into the successful
media company BLUE.
+ Grew BLUE from $14,000 credit card debt to multi-million dollar
business through bootstrapping + vision.
+ Winner, Folio: Best Travel Editorial, Folio: Best Overall Designed
Amy Schrier
MISSION founder
Magazine, ASME Best Covers of the Past 40 Years, among others.
+ Highly successful selling advertising (Patagonia to Prada,
Microsoft to Volkswagen).
+ Now the tide has turned from adventure travel to social action,
Amy’s focus is MISSION.
Traveler + Volunteer
+ Visited more than 40 countries.
+ Volunteer in Kenya, Maasai School, 2010.
+ Surf Outreach, Bangladesh, 2011.
+ Lean Start-Up Machine scholarship winner.
+ Feast Fellow.
+ Winner, Pitch PR Womens Entrepreneurs Award.
+ Huffington Post blogger.

4. WHAT IS THE MARKET OPPORTUNITY?
“The Rise of the Fix-the-World on your own generation.” — NYT
“The rise of the fix
the world on your
own generation.”
100 million+ views
#OccupySandy attracts
50,000 volunteers
GLOBAL CITIZEN attracts 60,000
changemakers to Central Park

5. WHO IS THE TARGET?
Globally-minded, social action oriented Millennials.
Millennials +
ages 15-­35 CORE USERS
college-­age Millennials “I just want to make
young Gen X a positive difference
in the world”
1.7B Millennials Globally Market Size est.:
79 million in US
100 million global
54% college educated
75% engage in Social Media Millennials
93% gave time/money to a cause
ASPIRATIONAL
“Maybe one day
I would do that”
EARLY
ADOPTERS
Volunteer Travelers
1.6 million
Sources: “The 8095 Exchange: Millennials, Their Actions Surrounding Brands, and the dynamics of Reverberation”. Edelman/StrategyOne, October 2010 “Millennials:
Confident, Open to Change”. PEW Research Center, February 2010 “Millennial Donors Report 2011”. Acvieve and Johnson Grossnickle Associates, May 2011.

6. WHO IS THE MISSION USER?
USA... MISSION users we know
Scott, age 26 , NYU student, Brittany, age 24, ad exec,
studied abroad in Ghana, now volunteers to jog with homeless.
applying to Peace Corps
Elizabeth, age 20, NYU student, Nick, age 29, entrepreneur,
traveled to Ghana to study abroad worked in micro-finance in Indonesia.
and volunteer.
MISSION goes global... new Facebook fans
Fatima Frances
Punjab Univ. Pakistan recent college grad
Argentina
Sabbir Eric
recent college grad recent college grad
Bangladesh Cameroon

7. HOW WILL THEY ENGAGE WITH MISSION?
MISSION Is a HUB surrounding
SOCIAL ACTION + TRAVEL WITH A PURPOSE
1 Watching/engaging with content
2 Finding + booking volunteer experiences
3 Raising money for their trips + projects thru Crowdfunding

8. WHAT IS THE CUSTOMER ACQUISITION STRATEGY?
SOCIAL MEDIA:
STRATEGIC PARTNERSHIPS:
(both currently under discussion)
NONPROFITS + VOLUNTEER TRAVEL COMPANIES:

9. 6-MONTH GROWTH PLAN
50,000
BY MONTH 6:
40,000
UV 30,000
20,000
10,000
UV/Site
Facebook fans
Twitter followers
1 2 3 4 5 6
MONTHS
> During Test Phase, 90% site traffic driven from Facebook

10. WHO IS THE COMPETITION?
CROWDFUNDING
CONTENT
TRAVEL
6,100,000 UV
915,000 UV
28,000 UV
4,500,000 U/V
see the planet, change the world
MISSION.tv IS A HYBRID OF CONTENT, TRAVEL PLANNING AND CROWDFUNDING.

11. PROGRESS TO DATE
Live Website
Avg Time on Site: 2:59 min
Avg. Time on Site (via Facebook): 6.00 min
Bootstrapping
Cash cost of website: $465.00
(all tech, content, design)
Content
150+ items of content
100+ videos
20+ blogs, 20+ articles/trip reviews, 10+ photo essays
DIALOGUE WITH 10 POTENTIAL ADVERTISERS

12. NEXT STEP
FIND YOUR MISSION see the planet, change the world go
MISSION.tv
search
A volunteer trip finder
FIND YOUR MISSION
Search volunteer trips by continent, cause, cost and time commitment.
the world, cause, budget and time available.
where
cause OTHER
education AIDS water habitat women disaster wildlife
cost
> $500 $500 - $1000 $1000 - $5000 $5000 +
Basic Listings (1 Paragraph) Are Free, time
Enhanced Listings (5 Paragraphs, Photos, Video) Are Paid >2 weeks 2-4 weeks 1-6 months 6 months+
FEATURED TRIP ::
KENYA
Volunteer in a Maasai School OTHER
Volunteering in a Maasai school is an amazing experience. The Maasai
> $500 $500 - $1000 $1000 - $5000 $50
are one of the most traditional tribal cultures in Africa, and are also
experiencing severe shortage of teachers in their local schools. In some INTERNATIONAL VOLUNTEER
of the schools, there are only a handful of teachers teaching a student HEADQUARTERS GET
population of over 500. It is also common for children to walk excep- Auckland, New Zealand INFO
tionally long distances to school, often for hours at a time.
SOUTH AFRICA OTHER
Surfing Outreach
> $500 $500 - $1000 $1000 - $5000 $5000
This surfing project mainly aims at getting children off the streets and
giving them something fun and rewarding to do to occupy their time.
Most of these children see surfing as something out of reach as they SURFING VOLUNTEER TRIPS
can barely afford food to eat, let alone a surfboard and a wet suit. The Honolulu, Hawaii GET
main aim of the program is not to make them become the best surfers INFO
in the world but to give them stability, get them focused on going to
school through positive support and to get them off the streets.
PERU
Medical Placement
> $500 $500 - $1000 $1000 - $5000 $5000
Healthcare can be both very expensive and hard to access for poor and
less privileged Peruvians who often struggle to make ‘ends meet’ let alone
pay for health care. Poverty creates a large barrier to the acquisition of
healthcare in general, but in a country where a large percentage of the MEDICAL VOLUNTEERS
population are struggling to make ‘ends meet’ on a daily basis, this effect
GET
New York, New York INFO
is accentuated. The Peruvian Government has authorized our program to
place medical students and professionals in their clinics and hospitals.

13. THE FUTURE
FUND MY MISSION see the planet, change the world
MISSION.tv
search
go
Crowdfunding for social action projects
and volunteer travel.
FUND MY MISSION START
YOUR
PROJECT
Crowdfund social action projects and volunteer travel.
Build a Medical Clinic
Arusha, Tanzania
52
backers
$5,188
pledged of $18,000 goal
15
days to go
FUND THIS MISSION
TEAM: PROJECT:
We are both medical students who have spent time volunteering
in Arusha, Tanzania. The area has great need for medical facilities,
and we are connected to a international NGO that has the skills and
experience to bring this new facility to Arusha, we hope to realize
this plan in Spring 2014.
Annika Smith Ellen Wilson
BROWSE
AREAS OF
THE WORLD:
BROWSE
PROJECTS OTHER
BY CAUSE: education AIDS water habitat women disaster wildlife

14. $$$$$$$$$$$$$$$
HOW DOES THIS TRANSLATE INTO REVENUE? $$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$
1 Enhanced listings/ volunteer trip finder
2 Crowdfunding commissions, 5%
3 Advertising/ sponsorship
4 Travel transaction fees

15. WHY WILL MISSION SUCCEED?
Team
Christa Skinner Brian Sampson
Developed software solutions, currently
Creative Director, managing assets and tracking sales of
Award-winning creative force
Rachel Hiles Gregg Murphy
Director of Content, MBA with 10 yrs exp in finance, digital +
Editor Tricycle, Global Traveler entertainment.
Paul Sullivan Taylor Conroy
VP, Prod Development Social Entrepreneur-at-Large,
10+ years managing digital platforms Philanthropreneur, Founder Pocket Change
Heroes.
Esin Seitomer Greg Smitherman
Interim CFO, CEO-level experience, delivered
Dir. Programming more than $1.6 billion in investor returns.
Visual Basic, C, C++, Javascript, Html
Advisors
Michael Crooke Deanna Brown
former CEO: Patagonia, Steve Case’s CEO Federated Media, industry
Revolution, Prana, Consultant for High leader in lifestyle media
Growth Businesses

16. FINANCIALS FOR $300K RAISE
6 Months Operating, goals:
Key Expenditures
Collaborative Workspace $9,000 see the planet, change the world
MISSION.tv

17. PROJECTIONS FOR THE FUTURE
2017
5 years from now:
+ MISSION is the leading global social action + travel
for a purpose platform for web and mobile.
+ 2.5 million unique visitors
+ $40 million+ annual revenues in fifth year.
+ Potential for original MISSION programming.

18. SPECIFIC ASKS FOR THE FUTURE
Identifying relevant investors
Strategic Sponsorship Partners
(relevant brands TOMS Shoes, NIKE, GAP)
Strategic Partnerships to bring in audience
(Huff Post, AOL, Other Ideas)
Networking to identify strong team