2. Amy Smythe Harris
• Broker Associates, GRI, CRS, E-Pro,
GREEN,SFR, TRLP
• HAR & TAR Instructor/Train the Trainer-6
years
• HAR Director 2009 & 2011
• NextGen Advisory Group
• TAR Professional Development &
Professional Standards 2009 &
Technology for 2010
• TAR Technology Chair for 2011
• NAR Communications Committee for
2010 & 2011
• NAR YPN 2010
• WCR Montgomery Co. Tech. Chair
3. Objectives
• What is Twitter
• How to use Twitter
• Why important for future business in RE
4. What is twitter?
• Twitter is a real-time information network
that connects you to the latest information
about what you find interesting. Simply
find the public streams you find most
compelling and follow the conversations
5. Why should I use twitter?
Relevant & real-time information
Ability to engage your audience
Branding & Reputation
Search Engine Optimization
Research
Drive traffic to your website/videos/other
social media outlets
7. Twitter Best Practices
Engage with your followers and follow
others
Relevant tweets matter
You get what you give
The more you participate, the more you
will gain
Reference others, use hash tags, and
shorten URL‟s
9. Set-up tips:
Choose a professional/appropriate
username
Complete all of your bio, especially
location
Add a photo or logo
Customize background for better branding
& consistency
Locking your account limits your visibility
severely
10. Using Twitter:
Cannot go over 140 characters
Make sure you‟re providing value to your
followers (i.e. don‟t just Tweet about
what/where you‟re eating!)
It‟s ok to not be so corporate (casual
works!)
“Listen” to familiarize yourself first
19. Following & Un-following:
Use “Find People” feature to search for specific
people
Who to follow gives suggestions of peeps
Click “Follow” button under profile photo to
receive user‟s updates
DO NOT AUTO-DM new followers (poor taste)
Un-follow users by following prompts
underneath their profile photo
Block spammers on right hand side of page on
their profile
20. Interacting:
“@” replies - updates that begin with
@username used to publicly reply to a
friend/follower
“@” mentions - updates with
@username used anywhere in the post
Direct message (DM) - private message
to a mutual follower (must be following
you)
21. Twitter Speak:
OH - Overheard
RT - Retweet
FTW - For The Win!
BTW - By the way
IMHO - In My Honest/Humble Opinion
LMK -Let Me Know
NSFW - Not Safe For Work
IRL
22. Hash Tags:
Insert a „#‟ before a phrase (I.e.
#360mce)
Allows all Tweets with hashtag to be
consolidated in searches
Great for events, chats/discussions,
and memes
23. Chats & Memes:
Chats - streaming conversations
between interested Tweeters about
specific topics using a hashtag (I.e.
#journchat, #editorchat)
Memes - Temporary/Periodical Trends
on Twitter/Web (I.e. #followfriday)
24. Mobile Twitter:
Tweet from your cell & smart phones
Use SMS text messaging, mobile
browsers, or mobile apps
Receive SMS messages for DMs sent
to you and for updates from certain
people you follow
26. Twitter & Text Messages:
Text 40404 to send DMs and post
updates to your timeline via SMS
Turn your device updates on and go to
a user‟s profile (select appropriate
options underneath their profile photo)
to have their updates sent as an SMS
text message
27. Twitter Tips
Find application you like to read your
Tweets
Hootsuite
Tweetdeck
Tweetspinner
Twitter Counter
Google Twitter backgrounds-tons
Useqwitter