2. Data Center Approach
Back to Basics
• Stake Holder Requirements
• Applications
• User Dedicated
• Corporate Self Hosted
• SaaS
• Information Infrastructure
• Desktops
• Servers
• Virtual Machines
• IaaS – Cloud Instances
• SaaS
• Network
• Where are the Users?
• Where is the Infrastructure?
• What is the Power Source for your Cycles?
2
3. How Healthy is Your Data Center Mix?
• Metrics
• Power for Performance
• Reduce Your Cycles
• Carbon Accountability –
Carbon Labels are Coming
• Choose an Eco-Alternative
3
4. Steps to a Healthier You
• Reduce Dedicated Resources
• Reduce Infrastructure
Overhead
• Improve Security
• Improve Reliability
Courtesy of MyPyramid.gov
• Choose an Eco-Alternative
• Reduce Costs?
4
5. Steps to a Healthier You
Reduce Dedicated Resources
• Why is the Resource Dedicated?
• User Perception
• Past Practices
• Challenges
• Difficult to Move the Users
• Difficult to Manage Desktop
Support
• Network Security
• Physical Security of Offices
• Healthier Options
• Virtual Desktop Integration
• Corporate Self Hosted Apps
• Software as a Service
5
6. Steps to a Healthier You
Reduce Infrastructure
Overhead
• Do You Really Need a Server?
• Do You Really Need a Data
Center?
• Security Requirements
• Traditional Approach
• Challenges
• Every Server has a Power Supply
• Every Data Center has a
Bathroom and an Office and a…
• Healthier Options
• Virtualization of Servers
• Infrastructure as a Service
• Data Center Outsourcing
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7. Steps to a Healthier You
Improve Security
• Eat Your Vegetables
• Centralize Desktop Management
• Locate Servers and Applications
Close to Data Repositories
• Integrate Outsourced Providers
into Core Security Solutions
Improve Reliability
• Healthy Choices
• Decrease Dependencies on Single
Instances
• VM Migration Tools
• Choose Redundant Remote
Locations
• Reduce Carbon Dependencies
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8. Steps to a Healthier You
Choose an Eco-Alternative
• Need a Carbon Tune-up?
• Challenges
• Information is Imperative
• Data Storage Increasing
• Mining the Data
• Processing the Data
• Technical Prowess of Users
Increasing Dramatically
• Healthier Options
• Green Energy Data Centers
• Server Aggregation
• User Aggregation
• Remote Truly Green Solutions
Reduce Costs?
8
9. Verne Global Highlights
• Optimizing the natural attributes
of Iceland to deliver efficiency to
large-scale data centers
• 100% green energy sources
• Year Round Free cooling
• Modular design architectures
• Connected to North America and
Europe with redundant, high-speed,
high-capacity intercontinental cables
• Protection against escalating
worldwide power pricing
• Optimized combination of location, economics,
and ecological consideration for large-scale
data center implementations
9
10. Verne Global
Wholesale Data Center Space
• Turn-key: physically secured space
with power and cooling architectures
optimized to meet LEED standards
• Redundant: Tier III resiliency
• High Density: ensures power capacity
meets kilowatt requirements for IT
load
• Energy Efficient: metered powering
inside your individual modular pod
guaranteeing you on pay for what
you use
• Renewable Power: hydroelectric and
geothermal power sources without a
premium charge
• Infrastructure Operations: flexibility
in IT process integration
10
11. Verne Global Location
• Verne’s Site at Keflavik was
chosen because:
• Keflavik was the host
Command for Allied forces
and NATO in Iceland from
1942-2006
• Site well to the west of
Volcanic activity. Verne Global
Data Center
• Keflavik lies outside of
Iceland’s two major
seismic fracture zones
• Bedrock averages within
10 feet of the surface
• Region has been stable for
greater than 1 million
years
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12. Iceland. 100% Green Energy
Hydro-Electrical and Geothermal
1%
3%
7%
31%
Transmission lines
220 kV
132 kV
66 kV
Verne Global 33 kV
Data Center
10% 4% 37% Substations
6%
Geothermal
Hydro
12
13. Potential Savings
Present value of savings on electricity alone of over
$70 million vs. New York and $135 million vs. London
for 4.8MW Installment
s
10 Year Electricity Spend0 Year Ele ctricity Spe nd
1
n
Assumes 4.8 MW IT Load Assum es 4.8MW IT Loa d
(millions) $250
$250 Assumes 2.0x PUE and 6% energy
o
inflation in non-Iceland locations,
l
i
$200
$200 and 1.3x PUE and 3% energy
inflation in Iceland. Energy prices
are $0.125 for New York, $0.145 for
$150
$150 Germany, and $0.20 for London.
Source: Uptime Institute; Eurostat; U.S.
M
Department of Energy
$100
$100
$50
$50
$0
$0
New York London Germany Iceland
13
14. Robust Access to Iceland
Northern
Europe
5.1Tb/s
18 ms
720Gb/s
Northeast US Iceland Dunnet Bay
41 ms
Greenland
Blaabjerg
Dublin
London Amsterdam
London
1.9Tb/s 20 ms
USA
FARICE
DANICE
GREENLAND CONNECT
BACKHAUL NETWORKS
FUTURE
14
16. Critical Environment Floor Plan
Air Cooled Design
Mechanical Infrastructure
Outside of Compute Area
Typical 8,000 square foot Computer
Room 2.4 MW Critical Load Pure White Space 16
17. Fluid Cooled Option
Critical Environment Floor Plan
Mechanical Infrastructure
Outside of Compute Area
Optional High
Density Space
Typical 8,000 square foot Computer
Room 2.4 MW Critical Load Pure White Space 17
19. Verne Global Infrastructure Operations
• Achieve Compliance through Operational
Integration Integrate
• ITIL Integration
• SAS 70
• PCI Compliance
• ISO Standards Verne Global
Infrastructure
• Operational Data via Customer Portal Operations
• API Interface to Facility Infrastructure
• Change Management Control
• Logistics Management
• Customized Alarm Management Protocol Succeed
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20. Establishing a Healthy Balance
• Reduce Dedicated Resources
• Reduce Infrastructure
Overhead
• Improve Security
• Improve Reliability
Courtesy of MyPyramid.gov
• Choose an Eco-Alternative
• Reduce Costs?
20
21. Verne Global Data Center
The world’s abundant supply of green, reliable, and scalable
energy with Verne Global.
Verne Global 2010
learn@verneglobal.com
www.greendatacenternews.org
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