5. • APPLE IS AN AMERICAN MULTINATIONAL
COMPANY.
• DESIGN ELECTRONICS AND COMPUTER
SOFTWARE.
• IT IS ONE OF THE LARGEST
TECHNOLOGICAL CORPORATIONS OF THE
WORLD.
7. FOUNDED : 1ST APRIL, 1976
FOUNDERS: STEVE JOBS
STEVE WOZNIAK
RONALD WAYNE.
HEADQUARTERS: APPLE CAMPUS, 1 INFINITE
LOOP, CUPERTINO,CALIFORNIA,U.S.
CEO: TIM COOK
WEBSITE: Apple.com
8. “Man is the creator of change
in this world . As such he
should be above systems and
structures, and not
subordinate to them.”
M
I
“Apple is committed to bringing the
best personal computing experience S
to students, educators, creative S
professionals and consumers around
I
the world through its innovative
hardware ,software and internet O
offerings.” N
9. APPLE LOGO’S
FIRST LOGO RAINBOW MONOCHROME
BITTEN LOGO LOGO (USED
1976 (1977-1998) SINCE 1998)
10. APPLE I
•Apple I released in jan.,1
,1976.
•Apple II was a breakthrough
computer.
•Apple III bombed the market.
APPLE II
APPLE III
11. APPLE LISA
THE NEXT PROJECT AFTER APPLE III .
A PERSONAL COMPUTER USED GUI(GRAPHICAL
USER INTERFACE ) INSTEAD OF COMMAND LINE
INTERFACE.
STEVE WAS SOON THROWN OUT OF APPLE DUE
HIS TEMPERAMENTAL BEHAVIOUR.
12. •DESIGNED IN 1984.
•THESE WERE SOLD VERY STRONG IN
BEGINNING BUT DUE TO ITS HIGH PRICE ITS
TOTAL CONSUMPTION WAS VERY LOW.
13. In 1997 Steve Jobs was named as the CEO of Apple.
Apple teamed up with its arch rival MICROSOFT.
Apple’s first really innovative product – iMAC in 1998.
In 2001 Apple released first version of MAC OS X.
The iApps(iMovie,iTunes,iDVD,etc.) were a strategic
move in Apple’s greater plan to gain market share over
the PC.
