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(Social) Public Relations

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About the lecturer
• Academic background
– BA in Communication and Public Relations (Bucharest, Romania)
– MA in Management and Business Communication (Bucharest, Romania)
– MA in Strategic Communication (University of Missouri, USA, Fulbright scholar)
– Currently PhD candidate at the University of the West of Scotland (UK)
• Current position
– Independent Public Relations Consultant
• Former clients
– Romania: Coca-Cola, LaborMed Pharma, Kandia
– USA: Hallmark Cards, Albert Honda, Television Bureau of Advertising
– Brazil: hOw (help Our world)
– Belgium: Netlog

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Internet users in the world
• Asia - 704 mil
• Europe - 402 mil
• North America - 251 mil
• Latin America/ Caribbean - 175 mil
• Africa - 65 mil
• Middle East - 47 mil
• Oceania/ Australia - 20 mil

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• Public Relations is about dialogue
• Public Relations is about relationships
• Social Media is about conversation

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Listen
Network
Buzz
Create
Engag
e

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Listen

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Engage

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Engage

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• MSNBC video
Engage

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• Define your objective
• Find your audience
• Find out what they find important
• Rework your message/Provide responses
• Follow up
How to
Engage
?

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Create

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• Eepy Bird
• Mentos Intern video
Create Buzz

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Network
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

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Listen
Network
Buzz
Create
Engag
e

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Thank you!