Why are tablets important for your business? What makes tablets unique? How to turn a tablet into a workhorse? Industry examples of productive tablet use

1. How
to
Use
Tablets
in
Sales
&
Marke4ng
@showpad
• Why are tablets important for
your business?
• What makes tablets unique?
• How to turn a tablet into a
workhorse?
• Industry examples of productive
tablet use

2. Anabel De Vetter
@anabeldevetter
#webinarShowpad

3. My most important point?
Tablets are useful in
your business

4. Why are tablets important for your business?
Source: The Next Web
2012: 150 million
2017: 589 million

5. Why are tablets important for your business?
Source: IDG Global Solutions
1 in 3
consumers
use their
tablet for
work

6. Why are tablets important for your business?
Corporate
Issued: + 64%
BYOD: + 31%
Source: CITE world

7. Why are tablets important for your business?
Source: Techcrunch
94% of Fortune
500 companies
have deployed or
are testing tablets

8. Just
a
Shiny
New
Toy?
Image Credit: codepo8

9. Tablets
in
Sales
Organiza4ons
Positive return
on investment:
70%
Source: Sales Management Association

10. What
makes
tablets
unique?
Image Credit: Rob Boudon

11. What
makes
tablets
unique?
See
Touch
Interact
Image Credit: flickingerbrad

12. What
makes
tablets
unique?

13. What
makes
tablets
unique?
The lack of a mouse
Image Credit: Jim Mead

14. What
makes
tablets
unique?
the locus of attention
=
the locus of control
Image Credit: _DJ_, Idea Credit: Bart De Waele

15. What
makes
tablets
unique?
Source: iPad Design Lab. Storytelling in the Age of the Tablet
“What separates
the tablet from
other platforms, is
the ability to allow
the user to fully
engage with the
story.”
Mario R. Garcia,
newspaper and magazine designer

16. What
makes
tablets
unique?
Image Credit: dkalo

17. What
can
tablets
do
for
you?
Unchain you
from your desk

18. What
can
tablets
do
for
you?
Lightweight
Portable
Long battery life

19. What
can
tablets
do
for
you?
Tablets start up
quickly

20. What
can
tablets
do
for
you?
Tablets aren’t invasive

21. The
challenge?
Move beyond
email and calendar

22. How
to
turn
a
tablet
into
a
workhorse
?
Image Credit: Patty Sue O'Hair-Vicknair

23. The
problem
with
sales
collateral
Sales reps spend
8,5 hours a week
looking for
content
Source: CMO Council Study

24. The
problem
with
sales
collateral
90% of sales
material is
never used
Source: American Marketing Association

25. How
to
turn
a
tablet
into
a
workhorse
?
“Successful executions of a
tablet strategy started with a
vision for transforming the
sales and customer
experience, and found a way
to leverage sales assets.”
Stephen Diorio, Best Practices in Mobile Sales Enablement

26. How
to
turn
a
tablet
into
a
workhorse
?
Craft the sales experience
Stephen Diorio, Best Practices in Mobile Sales Enablement

27. How
to
turn
a
tablet
into
a
workhorse
?
Craft the customer experience

28. How
to
turn
a
tablet
into
a
workhorse
?
Feedback loop with metrics
to see what works
Image Credit: megavenomas

29. How
to
turn
a
tablet
into
a
workhorse
?
“To craft the sales
experience, delight the
customer and to make
the whole tablet thing a
success, you need a tool.”
Louis Jonckheere, co-founder Showpad
Image Credit: katerha

30. My most important point?
Tablets are
useful in your
business
Image Credit: Daquella manera

31. Industry
examples
of
tablet
success

32. Industry
examples
of
tablet
success

33. Industry
examples
of
tablet
success

34. Ask
Me
Any
Ques4on!
Free Showpad Trial:
www.showpad.com
Image Credit: Tsahi Levent-Levi