The document discusses viewership of the Super Bowl. It notes that 37% of US adults watch the Super Bowl, including 85% of frequent NFL viewers and 62% of occasional NFL viewers. Even 13% of non-NFL viewers watch the Super Bowl for the commercials. The majority (84%) of Super Bowl viewers watch at home. Super Bowl viewers are more likely than non-viewers to have large screen TVs and drink beer and Irish whiskey. They are also more attentive to product placements during broadcasts compared to non-viewers. Super Bowl viewers tend to be active mobile phone users who engage in activities like streaming video.