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ISTITUTO MARANGONI
ANA FERNÁNDEZ-TREJO SÁNCHEZ
Pierre Alexandre Claudius Balmain was a French

 fashion designer. Known for   Sophistication              and   Elegance,
 he said that "dressmaking is the architecture of movement.” Pierre Balmain was born

in Savoie, France in 1914.

 Balmain owed his training to Molyneux, a great haute couture of the time.

 Pierre Balmain opened his first shop in 1945 in Paris, his own Haute Couture house.


After the War, his style was recognized as   “New French Style”,
using luxury Fabrics sculpturally for the creation of designs accenting pure structure,

This image of an active, irrepressible, perfectly groomed, elegant woman with a touch of independence in her nature root

and was embodied in the  "Jolie Madame", emblematic of the nineteen-fifties. He shared with Christian Dior,
one of the most important french heritage in the fashion world: “ The New Look”, characterized by a long

length, large bust and small waist, focusing the madame silhouette.

In 1982 Pierre Balmain died and the fashion house was headed by Erik Mortensen. Mortensen was followed by the elegant

Oscar de la Renta in 1993.

Balmain’s   super-feminine looks were favorites among European royalty
and Hollywood fashion stars such as Marlene Dietrich, Katherine Hepburn, Brigitte Bardot, and

Sophia Loren. Since Balmain death the house has been owned for designers including, Gilles

Dufour and Laurent Mercier, and now Christopher Decarnin.


The Designer   Christopher Decarnin arrived at Balmain fresh from a
training at Paco Rabanne.

 He quickly implanted in Balmain house a fresh and renavoted style take on the classic couture-

driven looks: ladylike refinement cut with a   contemporary rock edge.
“the Silhouette”




“ the New Look”   “the Jolie Madame”
PUNKY   ROCK & ROLL
  STYLE




80’s
STYLISH
                                  SHOULDER
   “the one-shoulder” new trend

   Tight corset shape compressing bust

   Drapped bust focusing on the Feminine Silhouette


                                         ZIPPED CLOSING

                                  SLIM WAIST

                             body-skimming looks

                             Metallic detail focusing thinned waist

                             Fabric composition: red leopard chiffon


                             LONG LENGTH

From hips dress falls

Snug garment

Floor lenght

Fall and quality of the garment
Strong colour palette

                              Black and red leopard
                              print




Fabric is 100 % silk

Long length and fall of the
garment show the quality of
the fabric

Price:   £ 7,680.00
By Pierre Balmain




RHYTHM




                    HARMONY
Thank you




        ISTITUTO MARANGONI
ANA FERNÁNDEZ-TREJO SÁNCHEZ

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Plan Promocinal Vestido Balmain

  • 2. Pierre Alexandre Claudius Balmain was a French fashion designer. Known for Sophistication and Elegance, he said that "dressmaking is the architecture of movement.” Pierre Balmain was born in Savoie, France in 1914. Balmain owed his training to Molyneux, a great haute couture of the time. Pierre Balmain opened his first shop in 1945 in Paris, his own Haute Couture house. After the War, his style was recognized as “New French Style”, using luxury Fabrics sculpturally for the creation of designs accenting pure structure, This image of an active, irrepressible, perfectly groomed, elegant woman with a touch of independence in her nature root and was embodied in the "Jolie Madame", emblematic of the nineteen-fifties. He shared with Christian Dior, one of the most important french heritage in the fashion world: “ The New Look”, characterized by a long length, large bust and small waist, focusing the madame silhouette. In 1982 Pierre Balmain died and the fashion house was headed by Erik Mortensen. Mortensen was followed by the elegant Oscar de la Renta in 1993. Balmain’s super-feminine looks were favorites among European royalty and Hollywood fashion stars such as Marlene Dietrich, Katherine Hepburn, Brigitte Bardot, and Sophia Loren. Since Balmain death the house has been owned for designers including, Gilles Dufour and Laurent Mercier, and now Christopher Decarnin. The Designer Christopher Decarnin arrived at Balmain fresh from a training at Paco Rabanne. He quickly implanted in Balmain house a fresh and renavoted style take on the classic couture- driven looks: ladylike refinement cut with a contemporary rock edge.
  • 3. “the Silhouette” “ the New Look” “the Jolie Madame”
  • 4. PUNKY ROCK & ROLL STYLE 80’s
  • 5. STYLISH SHOULDER “the one-shoulder” new trend Tight corset shape compressing bust Drapped bust focusing on the Feminine Silhouette ZIPPED CLOSING SLIM WAIST body-skimming looks Metallic detail focusing thinned waist Fabric composition: red leopard chiffon LONG LENGTH From hips dress falls Snug garment Floor lenght Fall and quality of the garment
  • 6. Strong colour palette Black and red leopard print Fabric is 100 % silk Long length and fall of the garment show the quality of the fabric Price: £ 7,680.00
  • 8. Thank you ISTITUTO MARANGONI ANA FERNÁNDEZ-TREJO SÁNCHEZ