1. International competition for
product design concepts
When it was established in 1968, the BraunPrize was Germany‘s first
international competition to promote the work of young designers.
Braun‘s commitment to this cause has been highly regarded by the
design world and the design-aware public ever since. In sponsoring the
BraunPrize, Braun seeks to highlight the importance of industrial design
and innovative products and to promote ideas for consumer items
which help people in all aspects of their daily lives.
The objective of the BraunPrize • Germany BraunPrize event and exhibition
The BraunPrize seeks to promote the work of • France / Switzerland / Austria The design competition concludes with
young and established designers from all over • Spain / Portugal the BraunPrize event which consists of a
the world, to value the work of design schools • Italy workshop, the BraunPrize forum and the
and to help develop a greater appreciation of • Turkey / Greece / Arabian Peninsula award ceremony. The workshop provides an
the factors and criteria which make for good • Russia / Ukraine opportunity for the finalists to prepare their
product design. Furthermore, it serves to • Africa / India presentations.
make the ingenuity and creativity of designers • China
accessible to the public and to provide a link • Japan Forum and award ceremony
between designers and industry or potential • South Korea / Taiwan / Singapore / The BraunPrize forum is part of the judging
clients. Australia / New Zealand process; it is here that the Gold, Silver and
Bronze winners of each category are selected.
Judging process In addition to the 30 National Winners, the jury Following the award ceremony, all those who
It is part of the BraunPrize tradition that all selects 20 additional outstanding projects (10 are interested in the BraunPrize competition
members of the panel of judges examine, Students and 10 Professionals/Enthusiasts). and its outcome are invited to the exhibition.
discuss and evaluate the submitted entries These 50 total projects continue to the second
with great care. In order to be able to do this judging level. Exhibition
effectively, the jury has only a small number The 50 best entries will be presented in
of members devoted to the judging process, In the second step the finalists are chosen (3 the BraunPrize exhibition and will also be
which is divided into three stages. Students and 3 Professionals/Enthusiasts) as published in the international press and on the
well as the winners of the Sustainability Awards internet. After the prizes have been awarded,
In the first judging session, the entries are (1 Student and 1 Professional/Enthusiast). the BraunPrize exhibition is always shown first
evaluated by the five member jury on the at Braun´s headquarters in Kronberg, Germany.
basis of sketches, images, technical drawings, The third stage takes place at the BraunPrize
movies, animations and project descriptions. forum. Here the finalists present their Prize
The jurors will choose 2 (1 Student and 1 projects to an invited audience made up of The total prize money is $100,000 USD.
Professional/Enthusiast) National Winners from representatives from the design sector and With the addition of the new Professional/
each of the 15 regions below. All 30 National other areas of industry, technology and the Enthusiast category, this amount has doubled
Winners will receive prize money of $1,000 USD. media with a special interest in the field of from previous years. The Gold winners will
design. The Gold, Silver and Bronze winners each receive $15,000 USD, Silver $10,000
• USA / Canada of the BraunPrize will be selected on the basis USD and Bronze winners $5,000 USD. The
• Latin America of votes cast by the guest jurors attending the winners of the Sustainability Awards will
• Denmark / Finland / Iceland / Norway / Sweden forum. each receive $5,000 USD. In addition, the
• United Kingdom / Ireland 30 National Winners will each receive $1,000
• Belgium / Netherland / Luxembourg USD in prize money.

2. Genius design for a better everyday
The new BraunPrize 2012 is embracing the The product concepts submitted should New, later closing date
increased relevance of well-designed products represent innovations in design and technology, Aspiring design students, professionals and
that help improve all aspects of everyday life. focusing on the essential topics of today like enthusiasts across the world are asked to
With most people´s daily challenges becoming sustainability, health & well-being, the aging submit their entries by March 31, 2012. This
increasingly complex and demanding, we population, mobility and individuality. The new closing date allows students to define and
are relying on ubiquitous technology, highly conceptual designs should be developed with enter their upcoming thesis or project work
connected social structures and our ability to users needs in mind showing applications relevant to the BraunPrize theme. The upload
cope with a fast, 24/7 lifestyle. Our everyday which support them in their everyday lives – function for project entries will be available on
has become an artificial environment of in the home, at work, school or on our daily this website starting October 1, 2011.
architecture and technology and while it seems commute, during sports and leisure activities,
that the quantity of products around us is or in the context of health and personal care. New awards and increased prize money
consistently increasing, their level of quality is Concepts can address global problems or find With a particularly strong focus on sustainable
not. We have surrounded ourselves by many simple, ingenious solutions for daily routines. solutions for everyday life, the BraunPrize
things we don´t really value, instead of focusing Participants are free to choose any subject for 2012 will introduce new Sustainability Awards
on fewer but better solutions to help us live our their product concepts as long as there is a in addition to the traditional Global Design
lives. With this in mind, the BraunPrize 2012 connection to the everyday theme. Awards. National BraunPrize winners will
is looking for ingenious solutions and product also be announced, highlighting the very best
ideas to make our everyday a better place. BraunPrize now open to everyone talents in individual countries. The total prize
For the first time in the history of the BraunPrize, money for the BraunPrize 2012 was raised to
students, professionals and enthusiasts can $100,000 USD.
enter innovative product ideas and concepts
that help improve aspects of our everyday
lives. Now as a public competition, we open
up the accessibility of design to more people
around the world and make the prize even
more relevant and visible. In addition to student
participants we have added a new category for
professionals/enthusiasts. Both categories are
judged individually.
Oliver Grabes Naoto Fukasawa
Head of Braun Design, Industrial designer, founder of Naoto
Chairman of the jury, Kronberg, Germany Fukasawa Design, Tokyo, Japan
Professor of Industrial Design at Professor at Musashino Art University
BraunPrize jury 2012 University of Wuppertal, Germany Tokyo, Japan
Anne Bergner
BraunPrize winner 1999, Design
consultant, Munich, Germany Dr. Dirk Freund
Jane Fulton Suri Professor of Integrated Product Design Director R&D, Global Braun,
Managing Partner and Creative Director at University of Applied Sciences Kronberg, Germany
at IDEO, Boston, USA Coburg, Germany PhD in Solid-State Electronics
The competition is organized by Braun, a Procter & Gamble brand, supported by P&G Corporate Design and managed by Braun
Design in Kronberg, Germany. The icsid (International Council of Societies of Industrial Design) has supported the BraunPrize since
1992. The icsid endorsement is regarded as a seal of quality for design competitions.

3. Genius design for a better everyday
Assessment criteria Entry conditions Participation guidelines
The jury assesses all product concepts with the We are pleased to welcome all product Please follow the instructions and use the
following criteria: designers world-wide. online upload function to submit digital
• Design – the combination of innovation, Entries will be separated into two categories: documents.
usability, ergonomics and aesthetics Student: students who are still studying, or Online Registration and Upload:
• Technology – the use of innovative technology young designers who have graduated since October 1, 2011 – March 31, 2012
to improve product functionality January 2009 Participants who submit all requested materials
• Sustainability – the environmental Professional/Enthusiast: professional by the end of February 2012 will automatically
compatibility of the product concept designers, design interested enthusiasts take part in a drawing for three exclusive Braun
and inventors who have a clever product wristwatches.
The product concept should be designed with concept. All documents must reach Braun by March 31,
the benefit it provides for the user and society 2012. Participants must first register online at
as the focal point. Entries must be product concepts and projects www.braunprize.com. Product concepts can
not yet in production. be uploaded online or can be mailed on a
The following additional factors are also taken The focus of the BraunPrize is product design. digital data medium to Braun GmbH.
into account during the assessment process: Software, interaction or media design will be
• The clarity of the content considered as an integral part of a submitted If submitted by post or courier, please send to:
• The quality of the presentation overall (hardware and software) product Braun GmbH
• A thorough analysis of the assumptions on concept. “BraunPrize”
which the product concept is based Individual or team participation is accepted. Frankfurter Str. 145
• The feasibility of the concept with regard to Personnel of P&G and Braun are excluded from 61476 Kronberg
processes and costs the competition. Germany
If you have any questions about the
Required documents competition please send an e-mail to:
braunprize.im@pg.com
Participants must register online and enter Please consider that the jury has a limited
general personal and project information. amount of time for each project to capture
essential details. Please select documents
The name of the entrant or a company logo that will describe the project clearly and
must not appear on any of the items. How concisely.
ever, project names – such as “LeapFrog” –
are permitted on all elements and are a Objects are transported to Braun at the
helpful feature. In order to ensure complete entrant’s risk. Only specially requested
anonymity, projects are only identified by a objects will be returned. The organizer is
number throughout the entire competition. liable only for damage caused intentionally
All material must be in English. or by gross negligence.
Intellectual property rights
The following documents and digital elements must be uploaded or sent by post. Participants are responsible for applying for
legal protection for intellectual property. Rights
What? description dimensions data size data format
A brief project clearly describes max. 300 words max. 1 MB text format,
to the designs must not have been transferred
description the concept and the .doc, .txt, .rtf to a third party at the time that they are entered
innovative character
of the project
for the competition. The copyright and right
Three descriptive without logos, frames 3 pictures each max. 1 MB .jpg or .pdf of use belong to the participant. The legal
pictures of the project or text in landscape format, regulations governing intellectual property
DIN A4 or Letter size,
72 – 96 dpi resolution rights shall apply.
Documentation shows the product max. 10 pages in max. 5 MB .pdf By sending the entry form, participants declare
concept using design landscape format,
sketches, photographs, DIN A4 or Letter size, their acceptance of the entry conditions and
renderings, technical 72– 96 dpi resolution that they own the copyright for the project
drawings and/or text
submitted. They also consent to the publication
Video and/or animation max. 5 minutes footage max. 25 MB QuickTime
(optional) or AVI-format of material associated with the project
submitted and with the persons involved.