2. INTRODUCTION
INTRODUCTION
Mayor’s Message City Council
Dear Potential Partner:
The City of Doral is proud to be the premier
place to LIVE, WORK, LEARN and PLAY
in South Florida. It is because of you and our
thriving community that Doral is Ranked # 2
in Forbes.com’s List of America’s Top 25 Towns
to Live Well, Ranked # 51 in CNNMoney.
com’s Top 100 Places to Live and Launch a Business in the U.S. and
Vice Mayor Councilman
named the BEST CITY IN FLORIDA TO START A BUSINESS by Michael DiPietro Pete Cabrera
Business Week. Your continued support allows us to offer exceptional
recreational programs and special events in our world class parks for
our residents and visitors throughout the year.
I encourage you to look over this sponsor package and familiarize Mayor
yourself with all Doral has to offer. This package was developed to Juan Carlos Bermudez
give you all the information you need on sponsorship opportunities
in our great City. Our staff is always on hand if you have any questions
or comments when making the decision to join us as a sponsor.
Councilwoman Councilman
I appreciate your business and feel proud that you are a part of our Ana Maria Rodriguez Luigi Boria
community. Thank you for taking the time to consider participating
with us here at the City of Doral.
Sincerely, City Manager Assistant City Manager
Yvonne Soler-McKinley J. Mark Taxis
Juan Carlos Bermudez
Mayor, City of Doral
1
3. INTRODUCTION
INTRODUCTION
Table of Contents Get to Know Us
The City of Doral was incorporated on June 24, 2003, and is one
Get to Know Us 3 of thirty-four municipalities in Miami-Dade County, Florida.
Conveniently located just one mile from Miami International
Our Parks! 4 Airport and twelve miles from Downtown Miami, our City is home
to approximately 45,000 residents and regularly hosts in excess of
100,000 people who work within the City. The City of Doral occupies
Target Market Profile 4-5 a land area of 15 square miles bordered on the west by the Ronald
Reagan Turnpike, to the north by the Town of Medley, to the east by
Reaching Your Marketing Goal 6 the Palmetto Expressway and to the South by the City of Sweetwater.
Most Valuable Partner 6-7 • 1.9 yearly overall unemployment rate/6.7
yearly rate for State of Florida
Calendar of Events, Programs, and Sports 8-11 • Median Household income $80,000/Average
12
household income $110,000
Events/Category Levels
• Over 12,000 occupational licenses/9,000 businesses
Bronze Events 13-19 • 56% of businesses hired employees in the last year
• Among the lowest millage rates
Silver Events 20-23
in Miami-Dade County
Gold Events 24-28 • Additional 1 million square feet Class A
office space planned in the next 10 years
Platinum Events 29-31
How to Apply 32
2 3
4. INTRODUCTION
INTRODUCTION
Our Parks! Age 15-19
Age 20-24
5.1%
4.7%
Age 25-34 17.5%
Morgan Levy Park Age 35-44 19.8%
5300 NW 102nd Avenue, 305-482-9590 Age 45-54 13.9%
This 14-acre state-of-the art neighborhood park features spectacular
Age 55-64 8.2%
sports fields, a multipurpose recreational center, and is an ideal venue
Age 65-74 3.5%
for celebrations, festivals and community events.
Age 75-84 1.3%
Doral Meadow Park Age 85+ 0.4%
11555 NW 58th Street Race
This 14-acre park is ideal for youth sports and adult leagues.
White 7%
JC Bermudez Park Black 2%
3000 NW 87th Avenue Asian 5%
This 81-acre park with a 21-acre lake is the largest park in the City. Its Hispanic 79%
open green space is ideal for corporate gatherings and community events. Other 9%
Veterans Park Household
10190 NW 33rd Street Total 17,500
Construction of this gated, 1.2 acre neighborhood park was completed Families 12,109 (69%)
November 1st 2010. 1 Resident 1,925 (11%)
2 Residents 5,075 (29%)
Target Market Profile 3 or More
Owner occupied
10,500 (60%)
11,375 (65%)
Renter Occupied 5,950 (34%)
Doral’s population has grown 77% in the last 8 years and 8,000 new
home and mixed used units are planned in the next 7 to 9 years. Family Income
Median Doral $80,600
Population Median County $35,000
Total Population 46,000 Median USA $44,000
Age 0-7 9.9% Per Capita Doral $41,000
Age 5-9 8.7% Average Doral $111,000
Age 10-14 7.0%
* Information provided by the City of Doral office of Economic Developement.
4 5
5. INTRODUCTION
INTRODUCTION
Reaching Your MVP Benefits
• Special discounts on packages that include 3 or more events,
Marketing Goal programs, and/or sports.
• Receive invaluable year-round exposure.
The City of Doral has multiple sponsorship opportunities to fit your • Added benefits such as MVP mentions at events and
specific marketing goals and budget. We offer a variety of marketing special recognitions.
tools in our inclusive sponsorship packages so that you can find the • Easy application and one-time payment process, so you don’t
level that works for you. We are always open to other ideas, so let have to worry about deadlines.
us know if you are interested in putting together a unique yearlong
• Customized benefits and creative partnership opportunities.
partnership package.
• Guaranteed benefits and inclusion on all collateral materials.
The City of Doral has an exceptional and comprehensive platform to • And many more!
fit your marketing goals and budget. Step into the spot light and put
your store or product in front of thousands of potential consumers. It’s simple to participate:
We are one of the fastest growing communities in Miami-Dade Step 1 – Select all the events and which levels for each given event
County, providing high quality events, programs and sports for
you want to participate in.
friends and residents of Doral.
Step 2 – Review the chart which outlines the specifics of each level.
We appreciate you taking the time to find out about our sponsorship Step 3 – Schedule a meeting with City of Doral’s Parks &
opportunities and what we can do to help promote your company. Recreation to customize your benefits and submit
We look forward to working with you to grow our community into your application.
a place we can all Live, Work, Learn and Play together!
Our sponsorship program is adaptable to meet the needs of your
Most Valuable Partner organization. We will customize a sponsorship package for you, based
on your needs, to create a successful partnership. With a helpful staff
Become a year round sponsor, and save! to assist, you can be confident that your sponsorship will earn results
for your company.
Exhibiting at the City of Doral Parks and Recreation Department’s
special events, sports and programs gives you much more this year
through the MVP, Most Valuable Partner, Program. We offer year- To learn more on how you can become an MVP, please contact the Parks
round sponsorship opportunities to extend your company’s reach and Recreation Department, to create your customized package today!
and guarantee your partnership through the events, sports and
programs chosen.
6 7
6. INTRODUCTION
INTRODUCTION
Calendar of Events, Date Event Location
Programs and Sports Special Olympics InterContinental
December 8 Awards Ceremony West Miami
Date Event Location Holiday Lights
December 10 & Ice JC Bermudez Park
Friday Night Live
October 14 Grab That Flag Morgan Levy Park
December 15 Silver Club Seminar Morgan Levy Park
Silver Club Bingo
October 14 Night Morgan Levy Park
January 6 Movies at Morgan Levy Park
the Park
October 23 Doral Car Show JC Bermudez Park
Get Fit Doral Morgan Levy Park
January 14 Health Fair
November 4 Silver Club Morgan Levy Park Get Fit Doral
Bingo Night January 14 -
Wellness Morgan Levy Park
April 14 Chanllenge
Silver Club Morgan Levy Park
November 10 Seminar Friday Night Live
January 20 - Hoops Night Doral Meadow Park
November 17 Turkey Trot Doral Meadow Park
Camping Under JC Bermudez Park
January 27-28
November 19 Play Day Doral Meadow Park the Stars
Movies at Morgan Levy Park Movies at
December 2 the Park February 3 Morgan Levy Park
the Park
Silver Club
December 2 Bingo Night Morgan Levy Park Rhythm in the
February 10 JC Bermudez Park
Park Series
Breakfast with Ronald Reagan/Doral
December 3 Santa Calendar of Events, Programs
Sr. High School
and Sports continued
8 9
7. INTRODUCTION
INTRODUCTION
Date Event Location Date Event Location
February 19 Adult Soccer Morgan Levy Park July 4 4th of July JC Bermudez Park
Dr. Seuss
February 25 RRSHS
Birthday Party Doral Broncos
August JC Bermudez Park
Kick Off
Night Lights Morgan Levy Park
March 2 Battle of RRSHS August Celebration
the Bands
Rhythm in JC Bermudez Park
March 9 the Park Doral Broncos
September Doral Meadow Park
March 31 EGGstravaganza Morgan Levy Park Homecoming
Beach Vollyball
September Morgan Levy Park
Tournament
Rhythm in
April 13 JC Bermudez Park
the Park Silver Club
September 8 Grandparents Day Morgan Levy Park
Students in
April 14 Morgan Levy Park
Action Luau Silver Club
September 21 Morgan Levy Park
April 21 5K Morgan Levy Park Potluck
Friday Night Special Olympics
April 27 Morgan Levy Park Year Round Varies
Live Sports Program
Health and
Year Round Wellness Seminar Morgan Levy Park
Silver Club Series
May Appreciation TBD
Brunch
* Some dates are not yet scheduled, and subject to change.
10 11
8. INTRODUCTION
Event Categories/Levels Bronze Events
BRONZE EVENTS
All of our events, programs and sports are divided into categories
of Bronze, Silver, Gold and Platinum. Categories reflect attendance Attendance: Below 100
and program participation rate with Bronze being the lowest and
Platinum being the highest. Each category has three levels, with the
following benefits: Level 3: $50
Level 2: $150
Benefits of Level 1: $250
Sponsorship Level 3 Level 2 Level 1
Collateral Inclusion • Get Fit Doral Wellness Challenge
Online Presence • Students in Action Luau
• Turkey Trot
Print Exposure
• Special Olympics Annual
Booth Space Appreciation Ceremony
• Silver Club Seminar & Luncheons
Included in the
Press Release • Silver Club Bingo Nights
Signage Rights • Silver Club Dinner & Socials
• Friday Night Live
Public Announcements • Health and Wellness Seminars
Framed Certificate • Special Olympics Team
• Special Needs Program
For your convenience, we have divided our book into the four
categories, starting with our Bronze and provided for you more
information and demographics of each event, program and sport.
12 13
9. Date: November 17th Date: January 14th – April 14th
Turkey Trot Attendance: 100
Get Fit Doral Attendance: 100
Kind of Sponsor: Cash/Product Wellness Kind of Sponsor: Product/In-Kind
Audience: Families / Boys & Girls (ages 6-16) Audience: Adult/Teen
Challenge
BRONZE EVENTS
Description: The City of Doral hosts their Description: Right on time for everyone’s
BRONZE EVENTS
annual Turkey Trot for kids enrolled in our sport New Year Resolution, residents sign up to
programs. It’s a ¼ mile race competition where participate in a 90 day wellness challenge. The
kids compete to win a turkey for the holidays. challengers will take their body measurements
Application Due: October 11th at the beginning and end of the challenge.
The participants will have monthly events
and newsletters for encouragement on their
adoption of a healthy lifestyle.
Application Due: December 5th
Students in Event Name: Students in Action Volunteer Luau
Date: April 14
Special Event Name: Special Olympics Annual
Appreciation Ceremony Action Attendance: 50
Olympics Date: December 8th Volunteer Kind of Sponsor: Cash/Product
Audience: Teens/Male/Female 13-18 years old.
Annual Attendance: 80-100
Kind of Sponsor: Cash/Product/In-Kind Luau Description: Volunteers are an essential piece
Appreciation Audience: Special Needs Athletes Ages 8+
to delivering quality events, and we appreciate
them during our annual Students in Action
Ceremony and their families
Description: The City of Doral Special
Volunteer Luau. This afternoon is for them to
be recognized and awarded for the commitment
Olympics Team Annual Appreciation Ceremony to service.
brings together all athletes and families in order Application Due: March 1
to recognize the wonderful effort and dedication
throughout the year. Special levels available.
Application Due: November 9th
14 15
10. Event Name: Silver Club Seminars Event Name: Silver Club Bingo Nights
Silver Club Date: Monthly
Silver Club Date: Monthly
Seminars Attendance: 50-60 Bingo Nights Attendance: 50-60
Kind of Sponsor: Product/In-Kind Kind of Sponsor: Product
Audience: Senior Citizens 55+ Audience: Senior Citizens 55+
BRONZE EVENTS
BRONZE EVENTS
Description: Each month the City of Doral Description: Each month the City of Doral
Silver Club offers educational health seminars Silver Club offers its members an exciting night
and a luncheon, sponsored by companies, to full of bingo games, refreshments and prizes.
our active seniors. Application Due: Varies
Application Due: Varies
Event Name: Friday Night Live
Friday Night
Silver Club Event Name: Silver Club Dinner & Socials Dates: Varies
Date: Varies Live Attendance: 60-90
Dinner & Attendance: 60-80 Kind of Sponsor: Cash/Product
Socials Kind of Sponsor: Cash/Product Audience: Teens/Male/Female 13-18 years old.
Audience: Senior Citizens 55+ Description: City of Doral Friday Night Live is
Description: Events include Grandparents Day a program for teenagers that offer several sport
Breakfast, Hispanic Heritage Celebration Potluck tournaments such as basketball, flag football and
Dinner & Social, Turkey Dinner & Social, and sand volleyball.
the Silver Club Member Appreciation Brunch. Application Due: Varies
Application Due: Varies
16 17
11. Event Name: Special Needs Program
Health and Event Name: Health and Wellness Seminars Special Date: Once a week, varies by session
Date: Multiple
Needs Attendance: 24
Wellness Attendance: 25 Kind of Sponsor: In-Kind
Kind of Sponsor: Cash/Product/In-Kind Program Audience: Special Needs Participants Ages 8+
Seminars Audience: Adult/Teen Description: Educational and recreational
BRONZE EVENTS
BRONZE EVENTS
Description: The City of Doral provides its program designed for persons with special
citizens and guests with educational health needs ages 8 and over. The program will offer
those enrolled the opportunity to learn a variety
seminars. Demonstrations on various health
of important life skills as well as the chance to
and wellness topics are provided including participate in group activities such as sports and
cooking, healthy eating, exercise, and health. dance. This program promises to be an enriching
Application Due: Varies experience for its participants, boosting self-
confidence and team spirit in a lively, positive
Event Name: Special Olympics Team atmosphere.
Special Date: Year-round Application Due: Varies
Olympics Attendance: 30-40
Kind of Sponsor: Cash/Product/In-Kind
Team Audience: Special Needs Athletes Ages 8+
Description: The City of Doral Special Olympics
Team is a program designed for athletes, ages 8
and older, with an intellectual disability, cognitive
delay or a development disability, that is, functional
in both general learning and adaptive skills. The
intention of this team is to reach out to the special
needs population in our Doral community and
provide them with recreational sport activities.
Application Due: Varies
18 19
12. Event Name: Breakfast with Santa
Breakfast
Silver Events with Santa
Date: December 3rd
Attendance: 500
Kind of Sponsor: Cash/Product
Audience: Family/All Ages
Description: Families enjoy breakfast together
Attendance: 100-500 while they enjoy taking pictures with Santa
and different activities such as story time, face
Level 3: $150 painting, and Holiday arts and crafts.
Application Due: November 9th
Level 2: $350
Level 1: $550
SILVER EVENTS
SILVER EVENTS
• Adult Soccer
• Rhythm in the Park Series
• Doral Broncos Kickoff
Event Name: Adult Soccer
• Breakfast with Santa Adult Soccer Date: February 19th
• Movies at the Park Series
• Beach Volleyball Tournament Attendance: 200
Kind of Sponsor: Cash/Product
Audience: Adults/Males/Females
Description: The City of Doral hosts
a recreational soccer league for adults.
Application Due: January 3rd
20 21
13. Event Name: Movies at the Park
Doral
Event Name: Doral Broncos Kick Off Movies at Date: Varies
Date: August 2012
Broncos Attendance: 300 the Park Attendance: 300-400
Kind of Sponsor: Cash/Product Kind of Sponsor: Cash/In-Kind
Kick Off Audience: Family/Children Audience: Family/All Ages
Description: Kick off to the youth football Description: Join us for entertaining films “on the
and cheer season. Pep rally, games, and green” on a giant inflatable movie screen at Morgan
introduction of teams. Levy Park. Bring your lawn chairs and blankets.
Application Due: July 9th
Added Benefit: Add your logo on the colossal
screen for levels 2 & 3.
Application Due: Varies
SILVER EVENTS
SILVER EVENTS
Rhythm in Event Name: Rhythm in the Park Series
Date: Varies
the Park Attendance: 150
Event Name: Beach Volleyball Tournament
Series Kind of Sponsor: Cash/Product/In-Kind Beach Date: TPD
Audience: Family/All Ages
Description: A family evening at the park Volleyball Attendance: 200
Kind of Sponsor: Cash/Product
listening to live music and enjoying different Tournament Audience: Adults/Males/Females
foods the “Food Trucks” have to offer.
Description: The City of Doral hosts beach
Application Due: Varies
style volleyball tournament for adults.
Application Due: August 1st
22 23
14. Event Name: Doral Car Show
Doral Car
Gold Events
Date: October 23rd
Show Attendance: 700
Kind of Sponsor: Cash/Product
Audience: Family/All ages
Description: The City of Doral exhibits the
Attendance: 500-5,000 “Classic Cars” and provides an afternoon
filled with live entertainment. All ages enjoy
the displays of Doral’s hot wheels!
Level 3: $500 Application Due: October 13th
Level 2: $800
Level 1: $1,500
• Get Fit Doral Health and
Wellness Fair
• Camping Under the Stars Event Name: Play Day
• Dr. Seuss Birthday Bash Play Day Date: November 19th
• Battle of the Bands Attendance: 2,000
• 5K Kind of Sponsor: Cash/Product/In-kind
GOLD EVENTS
GOLD EVENTS
• Doral Car Show Audience: Family/Children
• Play Day Description: A day where the whole family
can come out and play together. The park is
filled with sports and recreational activities for
the whole family.
Application Date: October 11th
24 25
15. Event Name: Get Fit Doral Health Fair Event Name: Dr. Seuss Birthday Bash
Get Fit Doral Date: January 14th Dr. Seuss Date: February 25th
Health and Attendance: 500 Birthday Attendance: 1,200
Kind of Sponsor: Cash/Product
Kind of Sponsor: Cash/Product/ In-Kind
Wellness Fair Audience: Family/All Ages Bash Audience: Family/Children
Description: This event will kick off the 90-day Description: City of Doral support Read
Across America by celebrating Dr. Seuss’s
Get Fir Doral Wellness Challenge. There will be
Birthday! During this event, families will enjoy
informational health booths, cooking & exercise passive activities, mini carnival of games, face
demonstrations and wellness screenings. painting, story time and magic shows.
Application Due: December 5th Application Due: January 3rd
Event Name: Camping under the Stars
Camping Date: January 27th - 28th
Under the Attendance: 2,500
Kind of Sponsor: Cash/Product
Stars Description: The City of Doral gives their
residents and guests the camping experience
Event Name: Battle of the Bands
right in their own back yard at JC Bermudez
Park. A night filled with camping activities
Battle of Date: March 2nd
such as storytelling, marshmallow roast and a the Bands Attendance: 500
movie on a colossal screen. Kind of Sponsor: Cash/Product
Added Benefit: Add your logo on the Description: Give undiscovered stars the
GOLD EVENTS
GOLD EVENTS
colossal screen for levels 2 & 3. chance at the spot light. This event is a live
Application Due: December 5th show where different middle, high school
and college student bands compete for the
ultimate band overall. Family, friends, and
followers come to see them shine.
Application due: February 1st
26 27
16. Event Name: 5K
5k Date: April 21st
Attendance: 600
Kind of Sponsor: Cash/ Product Platinum Events
Audience: Athletes/Male/Female/All Ages
Description: The City of Doral promotes
health and exercise through our annual 5K
Run. The 5K is a professionally timed race/ Attendance: 5,000+
walk. There is a mini festival to award all
those with the top times and categories. Level 3: $1,500
Application Due: March 1st
Level 2: $3,000
Level 1: $7,500
• EGGstravaganza
• 4th of July
• Holiday Lights & Ice
GOLD EVENTS
PLATINUM EVENTS
28 29
17. Holiday Event Name: Holiday Lights & Ice Independence Event Name: Independence Day Celebration
Date: December 10th Date: July 4th
Lights & Ice Attendance: 6,000
Day Celebration Attendance: 27,000
Kind of Sponsor: Cash/Product Kind of Sponsor: Cash/Product
Audience: Family/All Ages Audience: Family/All Ages
Description: Celebrate the holidays with the Description: Independence Day Celebration
Cite of Doral during Holiday Lights & Ice. is the largest event put together by the City of
This family friendly event includes photos Doral. The event brings more than 27,000 event
with Santa Claus, snow piles, fireworks, face goers who enjoy an evening of concert, food,
painting, carnival rides and more! military interaction and a 23 minute firework
Application Due: November 9th show choreographed to patriotic tunes.
Application Due: May 14th
EGGstravaganza Event Name: EGGstravaganza
Date: March 31st
Attendance: 6,000
Kind of Sponsor: Cash/Product
Audience: Family/All Ages
Description: The Doral Bunny is hopping
on through for our annual EGGstravaganza!
Patrons will enjoy carnival rides, egg hunts,
fun games and other interactive activities
throughout the fun afternoon.
Application Due: February 1st
PLATINUM EVENTS
PLATINUM EVENTS
30 31
18. Sponsorship Application and Agreement
How to Apply
City of Doral 8300 NW 53rd Street Doral, FL
We thank you for taking the time in reviewing our opportunities and This agreement dated this __________ day of _________________________, 2011/2012, by and between
hope to partner with you at a future event to promote your business ______________________________________ hereinafter called “Sponsor” and The City of Doral. In
through the premiere place to Live, Work, Learn and Play, City of Doral! accordance with the terms, conditions, and regulations, set forth in the sponsorship package attached hereto
the undersigned hereby makes application to participate in ________________________________ which,
[Event Name]
when accepted by the City of Doral, becomes a contract.
We are delighted to be able to work with a number of prospective Don’t delay! The sooner sponsorships are confirmed, the sooner we can promote your contribution or service.
businesses to help them reach their marketing goals and be able Contact Information: (Please type or clearly print.) Sponsorship Level Desired:
to build brand awareness along with giving back to the Doral Company Name:________________________ Level Name:__________________________________
SA
Contact Person:_________________________ Total Amount/Value: $_______________
community. The sponsorship process is administered by the Parks Title:_________________________________
In-Kind Cash Product
and Recreation Department. Please follow these steps in submitting Address:______________________________
an application for sponsorship: City:_______________State:_____Zip:______ Promotional Information Required:
Phone:( )____________Fax:( )_______________ Please provide a brief description (50 words or less) and
Email:________________________________ logo of your company for use in promoting your company.
Company Description (May be subject to editorial changes.):
• Select the Special Events, Programs and/or Sports that interest
M
____________________________________________________
Payment Information
you from this booklet. Full payment is due upon receipt of invoice.
____________________________________________________
• Visit www.cityofdoral.com to download the Method of Payment:
______________________________________________
Check (payable to The City of Doral)
Sponsorship Application. Credit Card: Visa MC
PL
______________________________________________
• Email application to Parks & Recreation. Exp. Date:_____________________________ Art Needed for Ad or Logo:
Account No.:___________________________ The preferred file formats are Adobe Illustrator® files,
Should you have any questions on any particular event, program or Cardholder’s Name:______________________ Adobe Photoshop® files, PDF files, or EPS files. Contact
Authorized Signature:_____________________ person for art (full name, phone number, and email
sport, or simply would like to inquire about customized packages Billing Zip Code:_______Date:____/___/____
address)
and levels, please contact: _________________________________________________
E
Acceptance of Application _________________________________________________
Anaisabel Garcia This acceptance occurs only after a representative of the
City of Doral countersigns this document and after
Special Events Coordinator payment has been acknowledged by the City of Doral. The
Return application and direct questions regarding
Anaisabel Garcia
City of Doral reserves the right to reject any application. By
City of Doral sponsorships to:
Special Events Coordinator
signing this contract, the company agrees to meet all
City of Doral
305-593-6611 specified deadlines and be in compliance with the City of
Doral Parks and Recreation Rules and Regulations.
8300 NW 53 St. Suite 202 8300 NW 53rd Street, Suite 202
______________________________________________
Doral, FL 33166 Doral, FL 33166
_______________________________________________
(Company representative signature) T (305) 593-6611 F (305) 593-6615
(City of Doral representative signature)
32 33
19. Parks & Recreation Department
8300 NW 53 Street, Suite 202 Doral, FL 33166 (305) 593-6600
www.cityofdoral.com
