Mobile Monday presentation on FreSh Mar'09. Presented by Andreas Surya.

1. CREATIVITY IN
THE MOBILE INDUSTRY
Andreas Surya, MobileMonday Indonesia

2. INDONESIA IS OBSESSED
ABOUT MOBILE!

3. MOBILE TAILOR

4. MOBILE RESTAURANT

5. MOBILE BAKERY

6. MOBILE GROCERY

7. The fact is…
INDONESIA ON GROWTH TRACK!

8. Mobile & FWA Subscribers
233
211
187
159
128
94
64
47
38
32
27
22
16
11
6
5
2005 2006 2007 2008 2009 2010 2011 2012
Mobile FWA
Source: Compiled

9. thanks to the heavy promo…

12. >90% revenue from voice and SMS!

13. This situation: half full or half empty?

14. Limited user of data service or 3G because
most of Indonesian users are on the
lower end and unsophisticated.
The money generating services are still
text based.
(as quoted from A Senior Telco Official)

15. NO!!
FOR
SURE!

16. #2
AdMob
• Indonesia Ranked Top 2 –
in consuming ad
impressions worldwide &
#1 in term of growth.
• Over 800 millions
ad impressions/month

17. #1
myGamma
• Top ten list by advertising page views and percent
year-on-year growth :
1. Indonesia : 654 million (+ 13328%)
2. India : 577 million (+ 1522%)
3. South Africa : 426 million (+ 418%)
4. USA : 132 million (+ 917%)
5. Kenya : 79 million (+ 424%)
6. Romania : 57 million (+ 446%)
7. Bangladesh : 53 million (+ 305%)
8. China : 37 million (+ 6053%)
9. Brunei : 35 million (+ 221%)
10. Pakistan : 35 million (+ 814%)

18. #3
Yahoo! Go
• # 1 in Asia
• # 3 Worldwide

19. #3
Taptu
• Indonesia is #3 in Taptu
User Base Worldwide

20. #2
Opera Mini
• Indonesia is 2nd largest
in Opera Mini
Worldwide Traffic
• 63% traffic = social
networking sites

21. Recent shifts towards mobile Internet

22. if mobile Internet is growing…
WHAT ARE THE OPPORTUNITIES?

23. MOBILE
MEDIA
MOBILE INTERNET
SERVICES
Social Networking,
Portal & Aggregation,
Commerce, Applications
MOBILE FOR RURAL

24. Mobile Media - beyond SMS “spam”

25. MOBILE MEDIA
personalized
viral
contextualized
permission-based
engagement

26. Unkasoft
Audience Award for emerging companies

27. Mobile Internet Services
What Next after Social Networking?
Other productivity services??
Freemium + Ad Funded + Telco 2.0

28. COMMUNICATION + INFORMATION + MARKETPLACE

29. Babajob.com
Community Award for early-stage startup

30. Col-la-bo-ra-te
MEDIA INDUSTRY
FINANCIAL INSTITUTION
CONTENT PROVIDER
FRESH!
MUSIC
INDUSTRY
FMCG
NETWORK VENDOR HANDSET VENDOR
NGO
TELCO
UNIVERSITIES GOVERNMENT
MOBILEMONDAY UNIVERSITIES

31. Use existing framework…

32. … global players are also interested
Open for Indonesian developers and customers

33. … open for Indonesian developers

34. Yes, we are innovative!
Indonesia “Project Butterfly”
won the Rural Innovation Award 2008!

35. Summary
• Indonesia is growing: BISA!
• Opportunities are there
– Tough to enter, but possible…
– Mobile Media + Mobile Internet + Rural
• Let’s collaborate

36. Indonesia
Meet the People in the Industry
www.mobilemonday.co.id