Presentation given on 22nd September at the London College of Fashion Graduate Bootcamp.

1. Michael Litman (@mlitman)
LCF Graduate Bootcamp
22nd September 2012

2. Agenda
1. The story so far
2.The tools
3.How you can do it too

3. Hello!

4. Who am I?
I’m Michael Litman and I’m a Senior Social Strategist at
AnalogFolk where we make and market interactive
experiences globally.
You can tweet me @mlitman or find my blog at
http://litmanlive.co.uk/blog

5. 1. The Story So Far

6. In The Beginning…

7. With A Year In Industry…
80/
2000

8. My dissertation shaped my
career… (I just didn’t know it yet)

9. Then this happened…

10. I thought I had it all sorted…

11. But I was wrong.
“Jobs in social media don’t exist, you
won’t find what you are looking
for.”
A.B Oss, 2008.

12. So I moved to London…

13. And set myself a task…

14. What was the task?
To move to a new city where I didn’t know anyone and no-one
knew me, to make friends, go to industry events, establish
myself and get a job within the social media comms space, all
largely through the use of digital tools.
I knew it wasn’t going to be easy.

15. 2. The Tools

16. Blog

17. Portfolio Page

18. There’s loads... (and none of them
require any coding knowledge!)

19. And another one…

20. Twitter

21. LinkedIn

22. Pinterest

23. Slideshare

24. Meetup.com

25. Who does Google say you are?

26. Places I’ve worked

27. Clients I’ve worked for

28. 3. How You Can Do It Too

29. Actions:
Don’t be afraid to try. Failing is the best learning experience you’ll get.
Be passionate, interested and curious. No-one is an expert.
Take some time to figure out what you’re really in to. Having a job doing something you
genuinely enjoy is like being paid to do something you’d do for free anyway.
Find your voice. It could be by starting a blog, or writing for other sites/magazines. But only
write about stuff you have a real interest in, enthusiasm always shines through.
And if you’re more of a visual person, try Tumblr, Pinterest or even Slideshare.
Be careful what you post online. Once it’s on the Internet, it stays on the Internet.

30. And one more thing…
Books I’ve Read:

31. Remember…

32. You’ve
been
great.