Integrating digital tech into real world marketing experiences
Pervasive computing has been a 'thing' for a long time now, and since Minority Report we have all been obsessed and repelled by the potential of digital technology to step out of the box on your desk and into the real world. The technology associated with mobile devices now has put the possibility of this type of communication into the hands of many, but what practically can we do, how do we do it and what is the consumer reaction to it? We will show inspirational case histories from our clients and the wider industry, some real world examples and run through a simple process for creation and realisation. Questions answered : Great examples to inspire you. A simple process for delivering programs. Managing innovation in marketing agencies. Practical opportunities you can use today and tomorrow.
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Integrating digital tech into real world marketing experiences
- 1. // Incorporating digital technology // into real world marketing experiences // 1st June 2012 @analogfolk @mattyboomboom WWW.ANALOGFOLK.COM 1
- 2. Matt Dyke Strategy Director AnalogFolk WWW.ANALOGFOLK.COM 2
- 7. The future is already here Plan UK digital poster on Oxford St – March 2012 WWW.ANALOGFOLK.COM 7
- 8. Lynx Anarchy – invisible advertising WWW.ANALOGFOLK.COM 8
- 9. Guinness – QR code pint glass WWW.ANALOGFOLK.COM 9
- 10. A nascent shift is occurring MESSAGE SERVICE WWW.ANALOGFOLK.COM 10
- 11. The opportunity: value exchange WWW.ANALOGFOLK.COM 11
- 12. Catalysts Tipping point in terms of technology and scale WWW.ANALOGFOLK.COM 12
- 13. Catalyst ingredients Gestural Haptic Screens interfaces tech Mobile Intelligent Location tech objects WWW.ANALOGFOLK.COM 13
- 15. LG mass producing plastic screens WWW.ANALOGFOLK.COM 15
- 17. Ninja blocks sensors: Motion, light, distance, humidity WWW.ANALOGFOLK.COM 17
- 18. Museum of London Street Museum App WWW.ANALOGFOLK.COM 18
- 19. EVRYTHNG – “A Facebook of things” WWW.ANALOGFOLK.COM 19
- 20. How? Creative approaches to maximise the opportunity WWW.ANALOGFOLK.COM 20
- 21. User experience in a broader context WWW.ANALOGFOLK.COM 21
- 22. Consider the brand / product ecosystem WWW.ANALOGFOLK.COM 22
- 23. Develop a ‘folk network’ that enables you to extend your skills WWW.ANALOGFOLK.COM 23
- 24. Eric Schmidt on developing a culture of innovation 70 : 20 : 10 20% of time should be 10% of time should be 70% of time should be dedicated to projects dedicated to projects dedicated to core related to the core unrelated to the core business tasks. business. business WWW.ANALOGFOLK.COM 24
- 25. Discovery Convenience Belonging Entertainment Consider fundamental Improvement human needs Play Philanthropy Status Communication WWW.ANALOGFOLK.COM 25
- 26. “It took millions of years for man’s instincts to develop. It will take millions more for them to even vary. It is fashionable to talk about changing man. A communicator must be concerned with unchanging man, with his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own.” Bill Bernbach, Founder, DDB WWW.ANALOGFOLK.COM 26
- 27. WWW.ANALOGFOLK.COM 27
Notes de l'éditeur
- I am going to spend the next few minutestalking to you about incorporating digital tech into real world marketing experiencesThis morning I hope to give you an amuse bouche for the mindNot enough to be satisfied, but a taste that will enliven the senses, and stimulate your mindsContextCatalystsHow?