How Developers can Capitalize on Opportunities presented by the Mobile Data Tsunami. (keynote delivered at the Sprint ADP Conference October 28, 2009)

1. How Developers can Capitalize on the Coming Mobile Data Tsunami Anand Chandrasekaran Director of Product Management (Ecosystem) Openwave Systems October 28, 2009

2. Openwave Vision Mobilizing the internet to transform the way the world works and plays beyond our imagination © 2009 Openwave Systems Inc. Page 2

3. There are waves… then there’s the Tsunami Skyrocketing Bandwidth Consumption 1 3G Tethered Laptop = 450 Feature Phones 1 Smartphone = 30 Feature Phones Source: Strategy Analytics, Cisco VNI © 2009 Openwave Systems Inc. Page 3

5. More consolidation

6. Grow or fail fast

7. Lack of analytics

8. Long dev. cycles

9. Lack of security standards

10. More integrated options

11. Not just iPhone apps © 2009 Openwave Systems Inc. Page 4

12. Data Tsunami leads to Ecosystem Transformation Voice SMS Ringtones Browsing Augmented Reality Converged M2M / M2P Services & Applications Apps - View of the network pipe and leverage Monetization into the app’s design Monolithic Apps Personalized & Integrated Apps Service Enablers Loosely Coupled Integrations Options that Provide the best TCO Stovepipes Centralized Control Integrated Enablers Managed Control IMS Smart Core Core & Edge Network Rethinking core apps in light of Internet centricity and context awareness Connectivity Centric Internet centric / Contextually Aware Backhaul & Access Narrowband Usage Broadband usage Machine to Machine and device convergence opportunities Devices Voice Centric Device 100 kbps bandwidth Media/Data Centric Device (s) 10 Mbps bandwidth © 2009 Openwave Systems Inc. Page 5

13. Service Management Platform v Mobile Analytics Mobile Internet Services OPERATOR Smart Services = Smart Pipe Advertising Solutions Ecosystem Vision - Unlock knowledge in the network - Enhance operator capability - Open to the mobile ecosystem © 2009 Openwave Systems Inc. Page 6

15. With Acceleration © 2009 Openwave Systems Inc. Page 7

16. Sprint as a Strategic Partner CDMA MAG Internet Gateway Commercial Location E911 Emergency Location SMS Messaging OpenWeb adaptation User Directory Push Proxy Gateway iDEN MAG Internet Gateway Commercial Location Multimedia Messaging User Portal Two-way messaging Push Proxy Gateway © 2009 Openwave Systems Inc. Page 8

20. Next generation apps. that location as “oxygen”

21. Better user experience drives usage © 2009 Openwave Systems Inc. Page 9

23. Open Web

25. GuardianIntegra Service Management Scenario SM SDK - Your service? Open Streaming Application Acceleration Open Web / Media Discovery & Advertising Guardian Passport Other 3rd Party Apps Service Enabling Platform Core Gateway Tom:Simple data plan; Passport IP WAP HTTP WAP1 © 2009 Openwave Systems Inc. Page 10 10

27. Advertisers

28. Developers

30. Enhanced Reporting

31. User Segmentation

32. Auto Categorize sitesUser Services “What’s Hot” “My Favourite Sites” “Top News” “Recommend Sites” “Top Searches” © 2009 Openwave Systems Inc. Page 11

33. Key Areas of Focus © 2009 Openwave Systems Inc. Page 12

34. Operator led Service Enablers Extend Operator assets for all Advertisers Developers Service Owners Content Owners Location APIs Messaging APIs Integra SDK Analytics APIs & Reporting © 2009 Openwave Systems Inc. Page 13

35. Thank You! www.openwave.com Booth# 105 anand@openwave.com