A detailed presentation exhibiting key aspects of building brand community on social media platforms.

1. Anandan Pillai FPM Scholar Management Development Institute Gurgaon

2. Courtesy: Chlorophyll

4. Comparison of Brand Community Platforms 1 – Very low, 7 – Very High Brand Community Offline Online Social Media Home Website Host website Ownership 3 7 4 5 Investment 7 6 4 4 Subsequent investment 7 4 4 3 Reach 2 4 5 6 Member Acquisition Cost 6 6 4 2 Content Generation (Frequency) 3 4/5 4/5 7 Cost of a visit 7 6 4 3 Content Lifetime 3 7 7 7

14. Content Strategy

16. About product/service About concept/industry General engagement 80 10 10 50 25 25 60 20 20 70 20 10