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"Future of the Information Profession: Embedded Librarians and Beyond" Opportunities for IT and SLA Professionalsto Collaborate Anand Deshpande Persistent Systems Limited anand@persistent.co.in  October 2009
Congratulations to all of you on 100 years of SLA! October 9, 2009 2
October 9, 2009 3 Thanks to Dr. ShubhadaNagarkar
October 9, 2009 4 So, you're a new information professional and looking for a non-traditional job?  Well, here is the good news: there are plenty of companies out there that could use your skills. The bad news?  Most of them don't realize that they need your skills, and if they do, they probably don't know where to find you.
October 9, 2009 5
October 9, 2009 6 23 Things
Week 1 Introduction - Learn to learn this way Week 2 Blogging Week 3 Tagging, Folksonomies & Technorati Week 4 Photos & Images Week 5 RSS & Newsreaders Week 6 Play Week Week 7 Wikis - Collaborative Portals Week 8 Online Applications & Tools Week 9 Podcasts, Video & Downloadable Audio October 9, 2009 7 What are the 23 Things
23 Things Week 1: Introduction – Learn to learn this way Read this blog & find out about the program. Discover a few pointers from lifelong learners and learn how to nurture your own learning process.Week 2: Blogging Set up your own blog & add your first post. Register your blog on PLCMC Central and begin your Learning 2.0 journey.Week 3: Photos & Images Explore Flickr and learn about this popular image hosting site. Have some Flickr fun and discover some Flickr mashups & 3rd party sites. Create a blog post about anything technology related that interests you this week.Week 4: RSS & Newsreaders Learn about RSS feeds and setup your own Bloglines newsreader account. Locate a few useful library related blogs and/or news feeds.Week 5: Play Week Play around with an online image generator. Take a look at LibraryThing and catalog some of your favorite books. Roll your own search tool with Rollyo. Week 6: Tagging, Folksonomies & Technorati Learn about tagging and discover a Del.icio.us (a social bookmaking site) Explore Technorati and learn how tags work with blog posts. Read a few perspectives on Web 2.0, Library 2.0 and the future of libraries and blog your thoughts. Week 7: Wikis Learn about wikis and discover some innovative ways that libraries are using them. Add an entry to the Learning 2.0 SandBox wiki.Week 8: Online Applications & Tools Take a look at some online productivity (word processing, spreadsheet) tools. Explore any site from the Web 2.0 awards list, play with it and write a blog post about your findings.Week 9: Podcasts, Video & Downloadable audio Discover YouTube and a few sites that allow users to upload and share videos. Discover some useful search tools for locating podcasts. Take a look at the titles available on NetLibrary and learn how to download audiobooks. Summarize your thoughts about this program on your blog. October 9, 2009 8
October 9, 2009 9 http://www.slideshare.net/anandesh
10 A wealth of information creates a poverty of attention.-- Herbert Simon, Nobel Laureate Economist October 9, 2009
Fostering collaboration to propel business results continues to be the elusive goal of Businesses.  Could Web 2.0 tools be the silver bullet? Pundits assert that  Web 2.0 tools could aggregate business information and digital content “Crowdsourcing” models may work within the enterprise. Demographics is playing a role as a more tech-savvy generation is entering the workforce. October 9, 2009 11
12 October 9, 2009
13 October 9, 2009 Collaboration mobility Search email
It is hard to find things. Enterprise Findability -- AIIM Market IQ Study (528 End-Users) 49% agree that finding the information needed to do my job is difficult and time consuming. 69% believe that less than half of their organization's information is searchable online. 49% have no formal goal for enterprise findability. 50% believe that findability in their organization is worse than their consumer-facing web site. 14 October 9, 2009
Fast Company December 2008/January 2009Cisco’s Chambers on Cover Ron Ricci – Vice President of Corporate Positioning “Collaboration won’t work if there is one person in charge” Sheila Jordan, Vice President of IT, communications and Collaboration Technologies “We are looking for applications that help people really have water-cooler talk” Sue Bostrom – Chief Marketing Officer“People come to the web looking for expertise.  We are giving that.  Cisco.com answers consumers’ questions and encourages interaction with vendors and employees.” Jim Grubb, Vice president of Corporate Communications Architecture “Collaboration helps a world community solve big problems” October 9, 2009 15
Tags are getting popular on Web 2.0 sites Simple data/metadata externally applied to an object Used for sorting A hook for aggregating Provides identifier and/or description Personal markers 16 October 9, 2009
Tag Cloud  17 Tag Cloud based on populations of countries. October 9, 2009
Tagging Content  Manual tagging – By Professionals Automated Tagging – By Machine Social Tagging –  By Users Popularity High-value content & enterprise data sources Deep archives, large personal collections Consumer content “Long tail” Digital item 18 October 9, 2009
19 October 9, 2009
20 October 9, 2009
21 October 9, 2009
Taxonomy: Organizing Tags  22 Source:  Forrester Research Subject Driven or top-down Content Driven or bottom-up Tag Tag Tag Tag Tag Tag Tag Tag Tag Tag Tag Tag Tag Tag Tag System Driven User Driven October 9, 2009
Collect Present Learn Organize Enterprise Collaboration is a Key Focus Area for Persistent Personalize to the User Customize to the Enterprise From Various Sources: (by Authority) ,[object Object]
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Opportunities for IT and SLA Professionals to Collaborate

  • 1. "Future of the Information Profession: Embedded Librarians and Beyond" Opportunities for IT and SLA Professionalsto Collaborate Anand Deshpande Persistent Systems Limited anand@persistent.co.in October 2009
  • 2. Congratulations to all of you on 100 years of SLA! October 9, 2009 2
  • 3. October 9, 2009 3 Thanks to Dr. ShubhadaNagarkar
  • 4. October 9, 2009 4 So, you're a new information professional and looking for a non-traditional job? Well, here is the good news: there are plenty of companies out there that could use your skills. The bad news? Most of them don't realize that they need your skills, and if they do, they probably don't know where to find you.
  • 6. October 9, 2009 6 23 Things
  • 7. Week 1 Introduction - Learn to learn this way Week 2 Blogging Week 3 Tagging, Folksonomies & Technorati Week 4 Photos & Images Week 5 RSS & Newsreaders Week 6 Play Week Week 7 Wikis - Collaborative Portals Week 8 Online Applications & Tools Week 9 Podcasts, Video & Downloadable Audio October 9, 2009 7 What are the 23 Things
  • 8. 23 Things Week 1: Introduction – Learn to learn this way Read this blog & find out about the program. Discover a few pointers from lifelong learners and learn how to nurture your own learning process.Week 2: Blogging Set up your own blog & add your first post. Register your blog on PLCMC Central and begin your Learning 2.0 journey.Week 3: Photos & Images Explore Flickr and learn about this popular image hosting site. Have some Flickr fun and discover some Flickr mashups & 3rd party sites. Create a blog post about anything technology related that interests you this week.Week 4: RSS & Newsreaders Learn about RSS feeds and setup your own Bloglines newsreader account. Locate a few useful library related blogs and/or news feeds.Week 5: Play Week Play around with an online image generator. Take a look at LibraryThing and catalog some of your favorite books. Roll your own search tool with Rollyo. Week 6: Tagging, Folksonomies & Technorati Learn about tagging and discover a Del.icio.us (a social bookmaking site) Explore Technorati and learn how tags work with blog posts. Read a few perspectives on Web 2.0, Library 2.0 and the future of libraries and blog your thoughts. Week 7: Wikis Learn about wikis and discover some innovative ways that libraries are using them. Add an entry to the Learning 2.0 SandBox wiki.Week 8: Online Applications & Tools Take a look at some online productivity (word processing, spreadsheet) tools. Explore any site from the Web 2.0 awards list, play with it and write a blog post about your findings.Week 9: Podcasts, Video & Downloadable audio Discover YouTube and a few sites that allow users to upload and share videos. Discover some useful search tools for locating podcasts. Take a look at the titles available on NetLibrary and learn how to download audiobooks. Summarize your thoughts about this program on your blog. October 9, 2009 8
  • 9. October 9, 2009 9 http://www.slideshare.net/anandesh
  • 10. 10 A wealth of information creates a poverty of attention.-- Herbert Simon, Nobel Laureate Economist October 9, 2009
  • 11. Fostering collaboration to propel business results continues to be the elusive goal of Businesses. Could Web 2.0 tools be the silver bullet? Pundits assert that Web 2.0 tools could aggregate business information and digital content “Crowdsourcing” models may work within the enterprise. Demographics is playing a role as a more tech-savvy generation is entering the workforce. October 9, 2009 11
  • 13. 13 October 9, 2009 Collaboration mobility Search email
  • 14. It is hard to find things. Enterprise Findability -- AIIM Market IQ Study (528 End-Users) 49% agree that finding the information needed to do my job is difficult and time consuming. 69% believe that less than half of their organization's information is searchable online. 49% have no formal goal for enterprise findability. 50% believe that findability in their organization is worse than their consumer-facing web site. 14 October 9, 2009
  • 15. Fast Company December 2008/January 2009Cisco’s Chambers on Cover Ron Ricci – Vice President of Corporate Positioning “Collaboration won’t work if there is one person in charge” Sheila Jordan, Vice President of IT, communications and Collaboration Technologies “We are looking for applications that help people really have water-cooler talk” Sue Bostrom – Chief Marketing Officer“People come to the web looking for expertise. We are giving that. Cisco.com answers consumers’ questions and encourages interaction with vendors and employees.” Jim Grubb, Vice president of Corporate Communications Architecture “Collaboration helps a world community solve big problems” October 9, 2009 15
  • 16. Tags are getting popular on Web 2.0 sites Simple data/metadata externally applied to an object Used for sorting A hook for aggregating Provides identifier and/or description Personal markers 16 October 9, 2009
  • 17. Tag Cloud 17 Tag Cloud based on populations of countries. October 9, 2009
  • 18. Tagging Content Manual tagging – By Professionals Automated Tagging – By Machine Social Tagging – By Users Popularity High-value content & enterprise data sources Deep archives, large personal collections Consumer content “Long tail” Digital item 18 October 9, 2009
  • 22. Taxonomy: Organizing Tags 22 Source: Forrester Research Subject Driven or top-down Content Driven or bottom-up Tag Tag Tag Tag Tag Tag Tag Tag Tag Tag Tag Tag Tag Tag Tag System Driven User Driven October 9, 2009
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  • 39. Anand DeshpandeFounder and Managing DirectorPersistent Systems Limited402 Senapati Bapat RoadPune 411 016 India Email: anand@persistent.co.in October 9, 2009 24 Contact Information