Ariel-4p's and stp

Procter & Gamble Ariel Marketing Strategies By: Anand Vijay Kumar Ganpaa PGDM-RM(0911-003)

Size Procter & Gamble Co. Type Public ( NYSE : PG ) Founded 1837 Headquarters One Procter & Gamble Plaza, Cincinnati, Ohio , USA 45202 Key people A. G. Lafley , Chairman and CEO Industry Consumer goods Revenue ▲ US$ 83.503 billion (2008) Net income ▲ US$ 12.075 billion (2008) Employees 138,000

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Ariel-4p's and stp

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Ariel-4p's and stp