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Lux Soap
1.
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3.
Company Profile -
HUL
4.
5.
6.
Revenue Percentage:
7.
Distribution Channel -
HUL
8.
9.
Product Mix- HUL
10.
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16.
Marketing Mix:
17.
18.
Product Life Cycle:
Maturity Stage
19.
20.
Logo: Labelling: Lux
trade character or logo is present prominently in the package Female model Displayed graphically – Key ingredients
21.
Packaging: Different colors
– Different variants( Saffron – Saffron variants & Pink – Rose extracts etc. ) Package size – 100gm, 120gm, 150 gm Launched – Mini Lux – 45gm - Rs 5
22.
23.
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26.
27.
28.
29.
First Male Brand
Ambassador:
30.
South India: 1970
– Jayalalitha Shriya Sharan
31.
32.
SWOT Analysis
33.
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36.
37.
38.
Competitor Analysis
39.
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Market segmentation
42.
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Recommendation:
45.
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References:
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Questions???
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